Welcome to journey9...

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We create, execute and deliver marketing strategies and digital and live events. We thrive on the challenge of finding the best ways to connect brands with their target consumers and organisations with their target audiences.

Transcript of Welcome to journey9...

Page 1: Welcome to journey9...
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Finalist

B2C Marketing /Integrated Communications Campaign

How-Do Awards 2012

Finalist

Best in Events

Recommended Agency Register (RAR) Awards 2012

Winner

Best Automotive Event

Brand Event Awards 2011

Winner

Best Marketing Campaign

City of Manchester Business Awards 2011

Winner

Best New Business

City of Manchester Business Awards 2011

Winner

Best Consumer Durable Campaign Marketing Society Northern Awards 2011

Winner

Best Newcomer

North West Business Masters Awards 2011

The BusinessDesk.com

Finalist

Brand Strategy

Field Marketing & Brand Experience Awards 2011

Finalist

Best Experiential Marketing Campaign

Marketing Week Engage Awards 2011

Finalist

Excellence in Marketing

Orange National Business Awards 2011

Finalist

Recommended Agency Register (RAR) Awards 2011

• Events

• Experiential Campaigns

• Digital and Social Media

• Product Innovation

• Video

We are known for our local knowledge and our

ability to uniquely and seamlessly combine the

latest developments in event-based

marketing, PR, social media, field marketing

and the production and use of digital video

and other rich media assets.

Our creative abilities, mixed with our impeccable

organisational skills, make us the agency that can

provide both memorable and cost effective

solutions for you and your clients.

We create and execute marketing strategies and

thrive on the challenge of finding the best ways to

connect companies and organisations with their

target audiences. Our core in-house services

include:

Through our experiential campaigns, we create

and originate opportunities for our clients’

products to interact directly with their target

consumers.

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Journey9 was responsible for content and programme

creation, speaker sourcing and management, venue

and catering and providing the video opener.

Journey9 was appointed to manage The North West

Manufacturing Advisory Service (MAS) Annual

Conference on behalf of The Manufacturing Institute

(TMI) in 2010 and 2011.

Journey9 designed and delivered an event which

not only attracted over 200 leading manufacturers

from a cross section of SMEs and large organisations

from across the North West, but an event which

surpassed the client’s objectives. The positive

feedback from speakers and delegates was

unprecedented.

The smooth running of a complex programme meant

that Journey9 was retained to deliver a series of MAS

masterclass events throughout 2011.

We delivered full event marketing which involved

print and e-marketing as well as on-going telesales

activity. Our brief also included the creation of a

dedicated conference website, managing online

registrations, delegate management, production and

technicals for the event, plus full on the day floor

management and delivery.

With over 30 years combined event experience, our

operational team is outstanding in organising and

executing:

• Product and brand launches

• VIP launch events

• Award ceremonies and corporate dinners

• Conferences and seminars

• Charity fundraising dinners and auctions

• Networking sessions

• Family fun days

• Training days

We have an enviable reputation and track

record in delivering exceptional events for

audiences ranging from 20 to 2500+.

Whatever the size, our commitment remains the

same and we plan all of our events with military

precision. We pride ourselves on first-class account

management with both our clients and suppliers.

We handle every detail from venue sourcing,

catering, full staging, production and technical

requirements, delegate and speaker management,

theming and scriptwriting through to full on-the-

day management and delivery.

Through years of tried and tested experience,

we have built up a proven network of the very

best technical, production and event suppliers

in the industry.

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Jo Sheerin, Sales & Client Services Manager North,

BDO LLP

The Journey9 team has been working with top

national professional services firm, BDO, for many

years. BDO is the award-winning UK member firm

of the BDO international network, the world's

fifth largest accountancy organisation, with more

than 1,000 offices in over 100 countries.

Journey9 was tasked with the creation and

execution of each event and was responsible for

venue and catering management, sourcing and

securing appropriate keynote speakers and

panellists, managing all production and technical

elements, full event, venue, production and floor

management on the evening.

In 2010 and 2011, Journey9 was briefed to create

and deliver three exclusive VIP dinners for the

firm across its Leeds, Birmingham and

Manchester offices to coincide with the

publication of BDO’s annual Trend Reports.

Having worked on a number of projects with

Laura Wolfe, her trusted personal brand

underpins Journey9. We recently used the team

on the Northern roll out of a key national

campaign and flagship event across three regions

and their delivery was creative, personable and

flawless on the day.

Will Stone, Head of Communications UK & Ireland,

UPM

In May 2011, following a three-way pitch, Journey9

was appointed to project manage the inauguration

of the UPM Shotton Paper Mill in North Wales.

Our responsibilities included sourcing and managing

the build, design, theming and logistics of a large

luxury marquee, all production and technicals,

securing a local Welsh-themed caterer, plus full

guest and floor management on the day.

The UPM inauguration was attended by over 350

delegates including a number of international VIPs.

Our extensive experience in managing complex

events on a large scale meant we exceeded our

client’s expectations

Journey9 impressed us at the pitch with their

professionalism and their attention to every detail.

They proved they were head and shoulders above

the rest and we were delighted to work with them

on what is a very important project for UPM. Their

delivery was flawless and more projects will follow.

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Journey9 was responsible for briefing the evening’s

hosts, ITV’s Lucy Meacock and Snooker’s Willy

Thorne in the run up to the event and on the night.

We liaised closely with both hosts regarding

fundraising targets and logistics relating to the

event.

Katherine Swift, North West Appeal Project

Manager, Breakthrough Breast Cancer

I would like to express our sincere thanks for the

terrific work of Journey9 at the inaugural

Breakthrough Glitter Ball 2011. The whole team was

amazing. We were delighted with everything you

delivered from start to finish and your invaluable

support has meant that Breakthrough Breast Cancer

is now on the map in a way that it was not before.

Journey9 was briefed to create and deliver

the inaugural Glitter Ball for the North West

Breakthrough Breast Cancer Appeal. The

event was held at the Hilton in Manchester

City Centre.

The charity was delighted to surpass its already high

target of £100,000 by raising a total of £110,000 on

the night.

The Appeal’s first fundraising ball was

attended by stars of some of Britain’s best

loved soaps, Manchester’s ‘Great and Good’,

as well as 400 guests including world-class

researchers and breast cancer clinicians, who

all joined forces to smash Breakthrough Breast

Cancer’s fundraising target.

Journey9 was tasked with the production and

technical execution of the event within a

specified budget, as well as all venue

management and liaising with and briefing all

hosts and entertainers.

Our first-rate planning and execution

ensured a memorable evening for all.

Journey9 managed the entire production of

the event on the evening, including briefing

and full rehearsals with all hosts, speakers

and entertainers as well as coordinating the

live auction which was the main fundraising

event on the night.

Journey9 is passionate and committed to giving our

support to charitable causes. In 2011, we have been

actively involved in supporting The Royal Manchester

Children’s Hospital, Breakthrough Breast Cancer and

iNspire-the Charity Incubator.

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In May 2010, Journey9 devised and delivered

an award-winning experiential marketing

campaign for Jaguar UK.

Jaguar appointed Journey9 for three key reasons -

our unrivalled network in the North West, our

bold and innovative ideas and the fact that we

could deliver on budget - within extremely tight

deadlines.

Journey9 was responsible for all campaign elements

including the creative strategy, communications plan,

social media, PR, advertising, sponsorship and

operational logistics for 19 separate events.

Success of the campaign was measured in test drives,

lead generation, increase in dealership enquiries and

number of people exposed to the cars.

• 63% increase in dealer enquiries directly

attributed to the campaign

Through our experiential campaigns, we create

and activate opportunities for our clients’

products to interact directly with their target

consumers. We immerse ourselves in their brand,

get to know their customers and work as an

extension of their own team.

All of our activities have our clients’ objectives in

mind - to maximise awareness, empathy, create

data gathering opportunities, converted to leads

and ultimately, sales.

Our clients trust us to create and deliver engaging

opportunities that make an instant impression

with the audience and get people talking about

and experiencing the brand first-hand.

• Manchester Celebrates Jaguar was recognised as

one of the best marketing campaigns of 2011,

winning numerous regional and national awards

and being named a finalist at The Orange National

Business Awards for Excellence In Marketing.

• The winning of additional Jaguar projects,

including the activation of Jaguar’s Manchester

City F.C partnership and management of Brand

Partnerships throughout the North of England.

• 19 events in a single month attended by over

4,500 people

• 200 test drives and in excess of 1,600 qualified

data records

The results speak for themselves. Thanks to all your

hard work the campaign was a massive success. It’s

been a very intense month from which we have

received great coverage and reach, all owing to the

massive efforts of the entire team involved. Thank

you.”

Manchester Celebrates Jaguar was a month long

campaign designed to connect the rejuvenated

Jaguar brand with core target markets in

Manchester.

Alexandra Rowne, Brand Partnerships Manager,

Jaguar UK

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Journey9 manages the social media for ‘Gluten

Freely’, an e-commerce solution and online

community of over 100,000 people, which global

food giant General Mills has developed in partnership

with our US sister company, BrandJourney Venturing.

Our core digital team brings both years of

experience and up-to-the-minute digital

expertise to each of our projects.

Journey9 has a strong understanding of digital

and social media that allows us to create and

manage campaigns and solutions that will ensure

engagement with target audiences directly in the

spaces where they live online.

Journey9 was commissioned to write a three year

digital marketing strategy for United Utilities, as

well as deliver a series of social media workshops

for the United Utilities communications team.

Through our workshops and digital strategy, we were

able to ensure the full integration of social media

into United Utilities communications plans and help

them to manage online conversations with their

customers more effectively.

Journey9 created and delivered bespoke social

media training for our communications team.

They spent time understanding our particular

circumstances and requirements and tailored the

course to suit our needs. They provided detailed

documentation and excellent training days that

were professionally delivered, enjoyable and

comprehensive.

Denise Maskew, Online Communications Manager,

United Utilities

Journey9 exceeded our expectations – we would

recommend them to anyone working with social

media.

We deliver engaging daily content, including recipes,

blog posts and advice directly to the community via

Facebook and Twitter and also use these social

channels to provide a high level of consumer

support.

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Gluten Freely was brought to market about twice

as fast and at about half the cost of what we were

expecting.

Dom Alcocer, Marketing Manager, New Ventures,

General Mills

Both projects have been built using Microsoft

Azure Cloud Technology and are supported by the

UK office’s social media team.

The heart of our business and our passion

lies with small entrepreneurial businesses

Over the years, through our marketing services,

direct investment, private equity investment and

hands-on management, we have helped dozens

of early stage companies get to the starting line

and beyond.

BrandJourney Venturing, our US based sister

Company, has established an exciting

partnership with General Mills – one of the

world’s leading food companies.

We are currently working with GM to drive a

new e-commerce strategy and target niche

markets.

Brand Journey Venturing currently operates an

online business that is a one stop shop on-line

for everything gluten free.

Glutenfreely.com offers recipe ideas, more

than 400 products in the online store as well

as tips and support for living gluten free.

In the US, we manage the day-to-day activity

of the business whilst in the UK, Journey9 is

responsible for managing the site’s social

media channels.

Brand Journey Venturing is also working in partnership

with General Mills to deliver another exciting e-

commerce project, Red Spoon Squad.

This site is where shoppers can learn about new

recipes, get personalised online instructions suited to

their cooking experience, and arrange for visits to

their homes from Red Spoon Squad experts.

What differentiates us from other agencies is our

ability to take an idea from creation to an actual

profitable business. We have the core in-house skills

to offer expert guidance and creative direction,

whilst making sure that your product reaches the

target audience using the right channels.

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“The results speak for themselves. Journey9 helped

create the highest rated spot in the company’s

history on a shoestring budget and seemingly

impossible deadline. Thank you to the Journey9

team for making my job easier!”

Brand Manager, US Consumer Packaged Goods

Company

Whether you are looking for an effective

corporate communication tool to enhance a live

event, a creative video to support a new product

launch or a complete video-based marketing

campaign for the web and/or television,

Journey9 will deliver video assets that work hard

for you and they’ll cost a lot less than you might

think.

Our crew has vast experience of working in the

broadcast industry and can therefore film and edit

in a much more dynamic way, unlike many

standard corporate ‘point and film’ crews.

Our ability to take an idea and bring it to life on

screen is one of our many skills. The main reason

why our video clients work with us time and time

again is because we can create a concept and

deliver high quality work on time and within

budget.

Journey9 has produced video assets to support

marketing campaigns for a broad range of clients

including Jaguar, the NHS, United Utilities,

Manufacturing Advisory Service, Brandspace,

Procter & Gamble, Bridgewater Hall, General Mills,

Chiquita and dozens more household names.

We are a preferred supplier with many of our

clients for the production of concept videos for

BASES testing which play an integral part in the

testing of new product ideas coming out of our

clients’ Innovation groups.

At Journey9, we believe that video assets are

critical to any robust communications strategy. We

help our clients build video elements into their

successful marketing strategies, multi-purposing

content for TV, the web, sales videos and live event

loops. As with all of our marketing campaigns, our

video work focuses on measurable results.

Most importantly, our video assets can be found

playing an integral role in successful product

launches and growth marketing strategies in the

UK and throughout the United States.

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What sets Journey9 apart is our clients’ complete

trust in our ability to represent them well and to

deliver results. Ask any one of our valued clients

and they’ll tell you…

Journey9 has a dedicated in-house team which

delivers exceptional results across our core

marketing services. It is headed up by Managing

Director Laura Wolfe, with more than 15 years’

experience in marketing and communications.

No matter what the obstacle, we’ll always surpass

it, no matter what it takes.

At Journey9, we value ideas over jargon and

pragmatism over glamour. We get to know your

brand and your customer and as we like to work

with you as an extension of your team, we like to

get to know you as well.

The interest of the client is at the heart of

everything we do – even if it means us having to

sometimes disagree and say no. Everything we do is

measured – not by the level of our billings or the

size of our staff, but only by the impact we have

on our clients’ organisations.

We have been fortunate to work with some truly

amazing people – locally, nationally and

internationally, we work with only the best.

We pride ourselves on first class client

management coupled with meticulous delivery. At

Journey9, it goes without saying that every

project will be flawless, but it’s the extra mile we

go to and our unique, personal touch that we

believe sets us apart from the rest.

Our clients have moved and stayed with us, which

is testament to the hard work we put into building

long-standing relationships with them.