Welcome to International Coaching Week 2017 - ICF Singapore · 1) ICF APAC Trends in Coaching vs...
Transcript of Welcome to International Coaching Week 2017 - ICF Singapore · 1) ICF APAC Trends in Coaching vs...
Welcome to International
Coaching Week 2017
Singapore Chapter
Research on Trends in
Coaching
Avni Martin Head of Science & Research Committee
Bernadette CenzonMember of Science & Research Committee
Research on Trends in Coaching
ICF Global Research Team
• Coach Perspective
• Client Perspective
• Organisation Perspective
• ‘Layman’ or Consumer Perspective
ICF Singapore Science & Research Committee
• APAC Comparative Study on Trends in Coaching vs Other Forms of Intervention for Organisations Development
• Recorded Coaching Demonstrations of 11 ICF Core Competencies
• Your Perspective!
Prepared By Avni Martin & Bernadette Cenzon for ICW 2017
Trends in Coaching – Coach Perspective
MONEY
Source: 2016 ICF Global Coaching Study
Total revenue = $2.36 billion
Growth from 2010 to 2014 = 19%
• Asia 4.8%
• N. America & W. Europe ~40% each
Prepared By Avni Martin & Bernadette Cenzon for ICW 2017
Average Income of a
Coach ~ $53,000/year
61900
27100
55300
1840035900
37800
73100
Trends in Coaching – Coach Perspective
MONEY
Source: 2016 ICF Global Coaching Study
Only Coaching Other Services
94% of
Coaches offer
another
service
Prepared By Avni Martin & Bernadette Cenzon for ICW 2017
Trends in Coaching – Coach Perspective
DEMOGRAPHICS
66% Female
Source: 2016 ICF Global Coaching Study
Coach Practitioners
Managers/Leaders Using Coaching Skills
83% Practitioners
17% Use Skills
~ majority over 30 years
~1 in 5 are over 50 years
Prepared By Avni Martin & Bernadette Cenzon for ICW 2017
Trends in Coaching – Coach Perspective
OBSTACLES & OPPORTUNITY
• Untrained Coaches – Need for Credentialing
• No.1 Opportunity - Increase Awareness of
Coaching
Source: 2016 ICF Global Coaching StudyPrepared By Avni Martin & Bernadette Cenzon for ICW 2017
Source: 2009 ICF Global Coaching Client Study
Trends in Coaching – Client Perspective
TYPES OF COACHING EXPERIENCED
Prepared By Avni Martin & Bernadette Cenzon for ICW 2017
Trends in Coaching – Client Perspective
POSITIVE IMPACTS OF COACHING
Source: 2009 ICF Global Coaching Client StudyPrepared By Avni Martin & Bernadette Cenzon for ICW 2017
Source: 2009 ICF Global Coaching Client Study
Trends in Coaching – Client Perspective
IMPORTANCE OF COACH ATTRIBUTES
Prepared By Avni Martin & Bernadette Cenzon for ICW 2017
Written agreements?
64% use them
How much are clients paying?
$171 USD and a total of $4,353
How satisfied are clients?
99% satisfied, of which 96% will be coached again
Individual ROI:
68% had at least made back the investment, hard to measure.
Company ROI:
86% had at least made investment back, average ROI 700%
Source: 2009 ICF Global Coaching Client Study
Trends in Coaching – Client Perspective
CHARACTERISTICS OF A COACHING EXPERIENCE
Prepared By Avni Martin & Bernadette Cenzon for ICW 2017
Trends in Coaching – Organisational Perspective
• Coaching is widely used in companies in varied degrees
• Coaching has evolved over time
• Coaching is available to senior level executives and sometimes key talent
• Organizations use a mixture of internal and external coaches
• Confidentiality is of utmost importance
• Some internal coaches get partial and some full accredited training
• Recommendations or reputation is extremely attractive
• Organizations use a “pool” of coaches developed over time, and do not look for new
• Organizations report improved leadership and employee engagement
• Impact is often not measured and measuring is considered to be a challenge
• Tools such as 360 feedback and employee surveys are used to measure impactSource: 2013 ICF Organisational Coaching StudyPrepared By Avni Martin & Bernadette Cenzon for ICW 2017
Trends in Coaching – Organisational Perspective
Understanding Coaching Culture
• 17% of respondents had a strong coaching culture
• Evidence that strong coaching culture correlates with higher than average revenues
• Impacts many T.D. and O.D. needs but not a solution for all challenges
• 3 Modalities are used – internal, external and & management using coach skills
• Since 2014, use of Professional Coaches has reduced, internal use of skills increased
• Competencies rated most highly – Establishing Trust, Ethics, Active Listening
• Competencies rated least highly – E. C. Agreements
• Training management in coaching skills is instrumental in building a coaching culture
• 16% plan to offer management accredited coach training
Source: 2016 Building a Coaching Culture With Managers & LeadersPrepared By Avni Martin & Bernadette Cenzon for ICW 2017
Source: 2014 ICF Global Consumer Awareness Study
Trends in Coaching – Consumer Perspective
AWARENESS OF COACHING
Prepared By Avni Martin & Bernadette Cenzon for ICW 2017
Trends in Coaching – Consumer Perspective
UNTAPPED POTENTIAL
~ 83% unaware of coaching & never been coached
~ 17% aware of coaching and have been coached
~ increased by 5-9% from 2010 to 2014Prepared By Avni Martin & Bernadette Cenzon for ICW 2017
Trends in Coaching – Consumer Perspective
AWARENESS OF COACHING
~ just 35% of those who claim are aware, picked
the correct definition of coachingPrepared By Avni Martin & Bernadette Cenzon for ICW 2017
Trends in Coaching – Consumer Perspective
‘UNAWARE’ - WHY TRY COACHING?
~ unaware of coaching & willing to try,
share their reasons whyPrepared By Avni Martin & Bernadette Cenzon for ICW 2017
Trends in Coaching – Consumer Perspective
IMPORTANCE OF CREDENTIALING
Source: 2014 ICF Global Consumer Awareness Study
> 81% feel that its ‘Important’ or ‘Very Important’
Prepared By Avni Martin & Bernadette Cenzon for ICW 2017
Conclusions From Global
Research
• $2 billion+ dollar industry, providing estimated income ~$50,000+ & increasing
• Clients have confirmed it works – testimonial based on data from 2000+ clients
• Untapped potential – 83%!!! Key to unlock this potential is identified as awareness
• Very encouraging facts for all who wish to be a coach
• To conclude - future is bright – future is coaching!
Prepared By Avni Martin & Bernadette Cenzon for ICW 2017
ICF Singapore Science & Research
Committee
1) ICF APAC Trends in Coaching vs Other Forms of Intervention for Organisational Development Study
2) ICF Coaching Competency Recorded Demonstration Sessions
A. Open Sessions – revenue, script ideas, engagement, learning
B. Dedicated Team – short presentation, recording, deliverable
“Engage members and community for coaching
awareness, excellence and advancement”
Prepared By Avni Martin & Bernadette Cenzon for ICW 2017
Thank You!Feedback:
&
Prepared By Avni Martin & Bernadette Cenzon for ICW 2017