Welcome to final class of Emerging Markets Dr. Satyendra Singh.
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Transcript of Welcome to final class of Emerging Markets Dr. Satyendra Singh.
Welcome to
final class of
Emerging Markets
Dr. Satyendra Singh
Objectives• To understand
– The concept of emerging markets trading blocks
– The difference between EM and developed markets
– The changing consumers’ preferences and developing products and services to satisfy the preferences
– The strategies to market the products and services using the knowledge of economics, culture and religion
Course Outline
• Term test • Class participation • Research-based group project• Individual presentations on Journal articles• Group presentation• Final exam• Websites…
Others• Reviewed/rapid feedback/main points• Available for you-- readily• Sensitive students needs• Clarity/editing skills• Interesting/practical examples• Encouraged to speak• Learn to mark presentations
Introduction to EM
DefinitionsBottom of the pyramidCharacteristicsTrading blocksInternational agenciesUnfair trade
Eco and Medical Tourism
Its importance
Types of ecotourism
Examples of ecotourism
Medical tourism
Genetically Modified FoodsCrops using molecular technique
– Advantages and disadvantages
Criticism of GMO– Governments and publics
GM food labeling requirements– Europe vs. Canada
GM food distribution
Human Rights and Businesses• UN Global Compact
– Four dimensions• Human rights
– Support, respect and protect HR– Businesses are not involved in HR abuses
• Labor standards– Uphold freedom of association– Eliminate forced and compulsory labor– Abolition of child labor– Elimination of discrimination
• Environment– Support environmental challenges– Promote environmental responsibility– Develop and diffuse environmentally friendly technologies
• Anticorruption– Work against all form of corruptions
Misleading MarketingNegligent consumer behavior, Product misuse
Misleading marketing
Economics of Information Model– Search, Experience, and Credence claims– Literal versus implied claims
Criteria to test claims Schechter’s approach– Credibility vs. Verifiability
Islamic BankingNo deception and no ribaIjara mortgages Lease to own
– Bank purchases it for you– Pay over 25 years– Rent ↓ over time
Murabha Mortgages Less popular– Bank purchases and resells it to you and ↑higher price– Pay < 15 years
Credit Cards– Mudharabha partnership bank $, customer benefit
Microcredit and Microfinance• Microcredit No profit motive
– Sustainability– Poverty reduction
• Microfinance– Social return– Economic return– Psychological component
• Conscious-driven microfinance
• Three kinds of entrepreneurs– Traditional capitalist– Philanthropic organizations– Microfinance enterprises financial return cannot be negative
Philanthropy as a StrategyIndividual, Corporate, and Strategic
– combine social and economic benefits to develop distinct competitiveness
Where to focus
How to create value– Select the best grantees/purpose/organization– Signal other funders – matching grants– Improve performance of grant recipients– Advance knowledge
Luxury Marketing
Difference b/w luxury and traditional marketing
Luxury and comfort
Wealth and Status Luxury marketing
Luxury consumption situation and strategies
It was my honor to teach you.
--Sat