Eastside Youth Athletic

Association

Building the Foundation

EYAA Building the Foundation

Eastside Youth Athletic Association

● Dedicated to the development of St. Paul Eastside youth ages 8 – 14 through athletics and academics

● Incorporated as Minnesota nonprofit June 2013; received 501(c)3 exemption in August 2014

● Certified as USA Football Heads Up program in July 2014

● Program planning, marketing and management is performed by unpaid volunteers

EYAA Building the Foundation

EYAA Leadership Team

EYAA is always looking for qualified

volunteers. Let us know if you’d like to

help with our organization!

Board of Directors

● James Maldonado, President

● John Reagan, Vice President

● Jack Labrasseur, Treasurer

● Karla Maldonado, Secretary

● Andrea Wade, Volunteer Coordinator

Program Directors

● Eric Moberg, Football Operations

● Donna Smith, Cheerleader Operations

● Dan Fike, Equipment Manager

EYAA Building the Foundation

EYAA Programs

● Tackle Football – 9U, 10U, 11U, 12U,

14U Eastside Blaze (formerly Harding Area Knights)

● Cheerleading – consolidated team Eastside Lady Blaze (formerly Harding Area Lady Knights)

● Summer Camp – noncontact

● Scholastic Achievement

● Coaching Certification

EYAA Building the Foundation

EYAA – Service Area

EYAA Building the Foundation

Who do we serve?

● 83% of Eastside students are on free lunch

● Football penetration rate for EYAA is 3.8%, national avg. is 7.0%

EYAA Building the Foundation

EYAA Strengths

● Coaching: Experienced coaches fill many of

the positions in EYAA

● Cost Structure: Fees for our programs are the lowest in our service area, due to low operating costs

● Financial Management: EYAA has a strong system of budget and financial controls. Also, several board members work in financial careers outside of the Association

● Organizational Skills: EYAA has implemented organizational structures (incorporation, bylaws, 501(c)3 status) to ensure the long-term viability of the program

EYAA Building the Foundation

Challenges

● Organizational Weaknesses

● Funding: Our ability to expand program offerings, offer fee assistance and improve equipment availability is substantially diminished due to low funding levels

● Human Resources: EYAA has a limited number of volunteers in both administrative and coaching positions

● Municipal Government: Due to current funding and personnel constraints, EYAA is heavily dependent on the City of St. Paul for subsidies and operational support

● Competitive Threats

● Competition: We face a large number of suburban competitors in youth football programs, and better financed programs in the Capitol City League

● Economic Factors: Demographic profile of St. Paul’s Eastside limits the ability to fund programs through program fees, increases dependence on the City of St. Paul

● Preference Changes: Rising costs of football programs and media coverage regarding concussions are leading families to consider alternatives to football

EYAA Building the Foundation

Opportunities

● Brand Capital: Eastside Blaze brand could be

leveraged into new program areas

● Market Penetration: Increase market penetration from 3.8% to the national average of 7%

● Partnerships: Pursue operational partnerships with local nonprofit organizations and business associations

● Sponsorships: Leverage brand and marketing assets into a sponsorship program directed at local businesses

● Vertically Integrate: Assume funding, equipment, marketing and registration functions currently performed by the City of St. Paul

EYAA Building the Foundation

EYAA Budget Highlights

● Annual fee revenue is approx. $12,000, currently captured by City of St. Paul

ANNUAL EXPENSES COST

Helmet Reconditioning (60 ea.) 1,500$

Shoulder Pad Reconditioning (60 ea.) 900

Jersey replacement funding 1,600

Pants replacement funding 750

Girdles 250

Total Player Costs 5,000$

Coaches Hats 160$

Coaches Shirts 120

Coaches Training 600

Total Coaches Costs 880$

Equipment Replacement Contingency 985$

Total Program Expenses 6,865$

Liability Insurance $1,000

League Fees ($650 per team) 3,900

Admin Expenses 350

Total Operating Expenses $5,250

Grand Total $12,115

STARTUP COSTS Unit Cost 9U 10U 11U 12U 14U

# of Players 50 35 25 25 25

Helmet 75$ 3,750$ 2,625$ 1,875$ 1,875$ 3,750$

Shoulder Pads 35 1,750 1,225 875 875 1,625

Jersey 30 1,500 1,050 750 750 875

Stretch Pants 15 750 525 375 375 500

Girdle 8 400 280 200 200 250

7 - pad pant set 8 400 280 200 200 250

Total Player Costs 8,550$ 5,985$ 4,275$ 4,275$ 7,250$

# of Coaches 8 4 4 4 4

Coaches Hat 20$ 160$ 80$ 80$ 80$ 80$

Coaches Shirt 15 120 60 60 60 60

Total Coach Costs 280$ 140$ 140$ 140$ 140$

Blocking Dummy 120$ 240$ 120$ 120$ 120$ 120$

Equipment Bag 15 30 15 15 15 15

First Aid Kit 25 50 25 25 25 25

Footballs (4 ) 20 160 80 80 80 80

Hand Shields (2) 80 160 80 80 80 80

Kicking Tee 6 12 6 6 6 6

Practice Cones (16) 3 100 50 50 50 50

Scrimmage Vests (12) 30 60 30 30 30 30

Total Team Costs 812$ 406$ 406$ 406$ 406$

Per Team Total 9,642$ 6,531$ 4,821$ 4,821$ 7,796$

EYAA Building the Foundation

EYAA Growth Strategy

● Funding: Develop a sustainable and diversified

financial base to fund EYAA activities for long-term growth and expansion

● Membership: Expand program services and increase the number of EYAA members

● Marketing: Enhance the EYAA brand through an increase in our reach and frequency of messaging, and communicate key issues on a consistent basis to stakeholders

● Leadership: Create a structure that develops long term EYAA leadership for youth mentoring, coaching and organizational management

EYAA Building the Foundation

We Have a Dream…

EYAA Building the Foundation

www.eyaasports.org