Welcome to Alpha360

Alpha360 Digital Limited

Northbridge House • Elm Street • Burnley • BB10 1PD • 01282 714360

[email protected] • www.alpha360.co.uk

Welcome to Alpha 360 Digital Ltd.




About Alpha360 & the Directors

We are primarily experts in creating highly interactive applications for the Social Media

world. Alpha360 also develop cutting edge bespoke websites and mobile

applications. We are a full 360º operation marrying beautiful design with functional

technology.

Alpha360 Digital Limited is the sister company of modern-english media limited.

modern-english began life in Colne in early 2007 before moving to Manchester in 2008.

Bruce Thomas the Managing Director of modern-english is from Barrowford and Bruce

has over 15 years of experience working in the digital agency field. Mark Bennett is an

experienced web developer who had worked with Bruce on many key modern-

english projects over the years. Bruce & Mark feel passionately about Pendle and East

Lancashire and the move of modern-english to Manchester was not something Bruce

wanted, more his fellow Directors. Mark is someone with fantastic business skills and a

good knowledge of the local business scene. It was decided that the two would team

up and start another East Lancashire business offering the same cutting edge

professional service as modern-english but at a cost level affordable to small to

medium sized businesses. With 2 companies both employing some of the best talent

out there, every job is achievable, if it’s technically possible that is! We say the only

limit is your imagination.

We feel we have the strength and commitment as two companies to offer the highest

quality service to all of our clients both big and small.




About Social Media & our Services

Social media is growing faster than any other online experience, we believe that it's far more

powerful to place your brand and message in one of the social media platforms than to

tempt users away from their preferred social media sites, if you can't beat them, join them! At

the same time websites that offer a fuller user experience are still an essential part of the

marketing mix. We help brands start and succeed in ‘the conversation’ by offering tools that

work perfectly for the consumer.

Our specialist team has converged from many sectors of the creative industries, including

web/online, film & video animations and advertising and graphic design. Our ethos is

‘everything is possible’ and we pride ourselves in delivering the very highest quality digital

pieces.

Our key services are:

• Website design

• Bespoke CMS (content management) solutions

• Wordpress and non bespoke CMS solutions

• Facebook profile creation / branding

• Twitter profile creation branding

• Facebook & social media applications

• Content managed Facebook page tab solutions

• Creative services, including design, animation, motion graphics

• Game development

• Mobile development including iPhone & Android handsets

• Film & Video services




Below are some interesting social media statistics:

Facebook

• More than 500 million active users

• 50% of our active users log on to Facebook in any given day

• Average user has 130 friends

• People spend over 700 billion minutes per month on Facebook

Twitter

• Twitter now has 105,779,710 registered users.

• New users are signing up at the rate of 300,000 per day.

• 180 million unique visitors come to the site every month.

• 75% of Twitter traffic comes from outside Twitter.com (i.e. via third party

applications.)

• Twitter gets a total of 3 billion requests a day via its API.

• Twitter users are, in total, tweeting an average of 55 million tweets a day.

• Twitter’s search engine receives around 600 million search queries per day.

YouTube

• #4 Largest Site on the Internet

• #1 Largest video site on the web

• 300MM Worldwide Visitors a Month

• 100 Million Visitors per Month

• 5 Billion Video Streams Every month – 40% of all videos online

• 15 Hours of video uploaded every minute




The Benefits of social media

• More online conversations about your brand

A successful Social Media Marketing campaign leads to a lot more talk about

your brand online. When your message works with your users, they will spread

your message more effectively than traditional methods.

• Compatible with traditional Marketing

No one says you have to approach and embrace Social Media Marketing full

on. Social Media Marketing campaigns can be run along side traditional

marketing and advertising.

• The power of recommendation

Would you rather buy from a faceless company or from a company that

people recommend? We know that initiators and influencers play an important

role in the buying process and you can reach these people with Social Media

Marketing.

• Improve products

You have the largest market research company at your finger tips. What better

way is there to improve your products and services than to get feedback

directly from your consumers?

• Quick turnaround

Hitting a front page of major social video, news and bookmark sites will send

you huge amounts traffic and almost instantly. This doesn’t mean the traffic will

equate to conversions, but it should generate momentum in the right direction.

• Low costs

A comprehensive SMM strategy may provide a partial or full replacement of

traditional advertising and marketing at a fraction of the cost.




Two social media case studies

Small business

Cleanway Laundry services, Burnley.

Cleanway are a local laundry company and after having absolutely no enquiries using

Yellow pages over the last few years, they decided to have a go at Social Media

Marketing. After only 6 months Cleanway have been successfully using social media to talk

to local people about what they do which has resulted in new business.

• 3 years advertising in Yellow pages approx £1500 (£500 per year) no enquiries,

• 6 months on Facebook at a one off fee of £123, 20 – 30 new enquiries already.

• Ability to select users, engage with users and push offers and new services to

customers, can take part in conversations about the business.

Large business

Dell Computers.

Twitter Strategy: ROI of Engagement

Dell has over 650,000 followers on Twitter. Although they are only following 23, they are

known as a value provider:

Twitter: Dell established their Twitter account two years ago

Measurement: Dell measures and “track sales with proprietary software”

ROI: Dell “has raked in more than $3 million from Twitter followers who clicked through

its posts to its Web sites to make purchases.”

Trend: Dell has “made more than $1 million in the past 6 months” utilizing Twitter

Coupons: Dell distributes valuable discount coupons through Twitter

Customer Service: Dell answers questions and solves problems by engaging with their

audience

Crowdsourcing: they crowdsource their Twitter network for ideas on products, services,

processes, and anything related to making their consumers satisfied

Network: Dell brilliantly and seamlessly integrate their Twitter network of followers with

their Facebook fans for their Facebook company page. They convert many Twitter

followers to Facebook fans and vice-versa.




Some Alpha360 clients & projects

• The English Cricket Board – Facebook campaign. We are the ECB’s social media

agency winning the account above many other agencies in the UK. You can

see the work we have created by visiting www.facebook.com/englandcricket

• Taio Cruz / Island Records - We created this website for the UK & US number 1

singles artist and his records label. The work includes the development of a

bespoke CMS that Island Records are now using for this website.

www.taiocruzmusic.co.uk

• Office Image Interiors – Barrowford based business that required a website that

would stand the test of time and also be fully content managed. This was one of

the first sites we created in 2007 and it’s still working perfectly for the client.

www.officeimage.co.uk

• Transdev (work in progress) Better known as ‘The Witch Way’ bus service from

Pendle to Manchester. The requirement was to develop a Facebook profile with

shareable content tab. This social medial solution also includes a CMS for

content and copy changes. (log into Facebook and search for The Witch Way,

we are still awaiting a URL for this campaign.

Other clients include: Universal Music, EMI Music, Vinspired (government body),

Amaze, SJM Concerts, Specsavers, Atlantic Music, Ticketmaster, Polydor Records, Pete

Tong, SYCO Music, Relentless, Warner Music, GAP.

http://www.facebook.com/englandcricket

http://www.taiocruzmusic.co.uk/

http://www.officeimage.co.uk/

Welcome to Alpha360

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