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Created for Marketing, 10th Ed.,by Lamb, Hair and McDaniel

South-Western/Cengage Learning

Chapter 3 – Ethics and Social Responsibility

Created by John T. Drea, Western Illinois University

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Odds &Odds &EndsEnds

EconomicEconomicFactorsFactors

SocialFactors

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Who Wants to Be a Marketer? Round 1Chapter 3 – Ethics and Social Responsibility

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Basic Terms - 100 points

• Answer: The guideline to help marketing managers make better decisions.

• Question: What is code of ethics?

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Basic Terms - 200 points

• Answer: The moral principles or values that generally govern the conduct of an individual or group.

• Question: What are ethics?

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Basic Terms - 300 points

• Answer: The rules people develop as a result of cultural values and norms.

• Question: What are morals?

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Basic Terms - 400 points

• Answer: An ethical theory that holds that when people are confronted with an ethical dilemma, they should adhere to their obligations and duties.

• Question: What is the deontological theory?

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Basic Terms - 500 points

• Answer: A model that holds that a firm’s economic performance is the foundation of corporate responsibility.

• Question: What is pyramid of corporate social responsibility?

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Business Ethics - 100 points

• Answer: This term describes the most basic level of ethical development.

• Question: What is preconventional morality?

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Business Ethics - 200 points

• Answer: The level of morality at which people are more concerned with how they’d judge themselves in the long run.

• Question: What is a postconventional morality?

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Business Ethics - 300 points

• Answer: Agreement among peers; one of the factors that influences ethical decision making.

• Question: What is social consensus?

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Business Ethics - 400 points

• Answer: Setting a good example, keeping promises and commitments, and supporting others’ adherence to ethics standards.

• Question: What are the ethics-related actions with greatest impact?

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Business Ethics - 500 points

• Answer: Creating a detailed code of ethics is an empty exercise without this.

• Question: What is top management support?

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Society’s Welfare - 100 points

• Answer: A new theory in corporate social responsibility; the idea that business that practice social responsibility will outperform their peers.

• Question: What is sustainability?

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Society’s Welfare - 200 points

• Answer: A stakeholder that expects good citizenship from a corporation.

• Question: What is local community?

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Society’s Welfare - 300 points

• Answer: The stakeholders whose jobs and incomes are affected by the social responsibility of the firm.

• Question: Who are employees and management?

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Society’s Welfare - Open Challenge

• Answer: The component of corporate social responsibility that must be achieved or render the other components moot

• Question: What is economic responsibility?

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Society’s Welfare - 500 points

• Answer: Society’s codification of right and wrong.

• Question: What is law?

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Be Civilized - 100 points

• Answer: The term used in the chapter to describe the factors that binds society together?

• Question: What is social glue?

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Be Civilized - 200 points

• Answer: Created by governments and enforced by governmental authority.

• Question: What is law?

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Be Civilized - 300 points

• Answer: When informed and engaged, can mold corporate behavior.

• Question: What is an active civil society?

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Be Civilized - 400 points

• Answer: A firm that follows standards that are not enforced by law is practicing this.

• Question: What is self regulation?

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Be Civilized - 500 points

• Answer: A prescription for acceptable and desired behavior.

• Question: What is a code of conduct?

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Odds & Ends - 100 points

• Answer: Do not believe in absolute rules.

• Question: Who are moral relativists?

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Odds & Ends - 200 points

• Answer: Justice, humor, heroism, and autonomy all belong to this set of standards.

• Question: What is the Standards for Being Virtuous?

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Odds & Ends - 300 points

• Answer: To prohibit illegal business dealings, the U.S. government passed this.

• Question: What is the Foreign Corrupt Practices Act?

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Odds & Ends - 400 points

• Answer: That global competitors might not practice social responsibility.

• Question: What is an argument against social responsibility?

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Odds & Ends - 500 points

• Answer: Questions such as “How is it structured? and “Who does it benefit?” should be asked before participating in what?

• Question: What is a cause-related marketing program?

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DemographicDemographicFactorsFactors

EthicsEthicsIt’sIt’sthe Lawthe Law

PotpourriPotpourri

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Who Wants to Be a Marketer? Round 2Chapter 3 – Ethics and Social Responsibility

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FutureFuturePossibilitiesPossibilities

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Demographic Factors - 100 points

• Answer: The generation for which technology is ubiquitous.

• Question: What is Generation Y?

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Demographic Factors - 200 points

• Answer: Between Generation X, Generation Y, and Baby Boomers, the one that is the largest in total numbers.

• Question: Who are Baby Boomers?

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Demographic Factors - 300 points

• Answer: The generation that is outsourcing the tasks of daily life and that spends 78% more on personal services.

• Question: What is Generation X?

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Demographic Factors - 400 points

• Answer: As of today, this group is the largest ethnic minority group in the US.

• Question: Who are Hispanic Americans? (12.5% of the

population)

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Demographic Factors - 500 points

• Answer: The most diverse county in the United States.

• Question: What is San Francisco County?

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Future Possibilities - 100 points

• Answer: The proportion of the U.S. population constituted by minorities.

• Question: What is 1/3?

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Future Possibilities - 200 points

• Answer: The primary determinant of a person’s earning potential.

• Question: What is education?

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Future Possibilities - 300 points• Answer: For a company which targets US

consumers between the ages 36-45, it is the expected direction in the size of the target market during the next decade (i.e, either increasing in size or decreasing.)

• Question: What is decreasing? (as baby boomers move out of

this age range and Gen-X moves in)

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Future Possibilities - 400 points

• Answer: Where the largest percentage of Americans who move go.

• Question: What is within their home county?

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Future Possibilities - 500 points

• Answer: The ethnic group whose spending power has increased the most percentage points since 1990.

• Question: Who are Hispanic Americans (increase of

315%)?

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It’s the Law - 100 points

• Answer: Passed in 1890, it was the first major piece of antitrust legislation. This act made trusts and conspiracies in restraint of trade illegal.

• Question: What is the Sherman Act?

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It’s the Law - 200 points

• Answer: Passed in 1936, this act prohibits price discrimination (charging different prices to different buyers of products that are of similar grade and quality.)

• Question: What is the Robinson-Patman Act?

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It’s the Law - 300 points

• Answer: Passed in 1938 as an amendment to the Federal Trade Commission Act, this legislation broadened the powers of the FTC and prohibited false and deceptive advertising.

• Question: What is the Wheeler-Lea Amendment?

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It’s the Law - 400 points

• Answer: Passed in 1914, one of the practices made illegal by this act are tying agreements (requiring the buyers of one product to also buy another product in the line).

• Question: What is the Clayton Act?

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It’s the Law - 500 points

• Answer: Passed in 1946, this act establishes protection for trademarks.

• Question: What is the Lanham Act?

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Potpourri - 100 points

• Answer: DuPont has changed its marketing strategy to being a good corporate citizen, or fulfilling this level of social responsibility.

• Question: What is philanthropic?

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Potpourri - 200 points

• Answer: This generation controls and influences approximately $1.8 trillion per year around the world through their own pocket money and their unprecedented influence on their parents’ decisions.

• Question: Who are tweens?

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Potpourri - 300 points

• Answer: Constrained career opportunities for young Japanese women is a result of this factor in external environment.

• Question: What is economic?

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Potpourri - 400 points

• Answer: Companies use various strategies to instill this in their employees, including using games to practice ethical decision making.

• Question: What are business ethics?

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Potpourri - Open Challenge

• Answer: Based on the Entrepreneurship Case, the highest level of social responsibility attained by Rockstar Games.

• Question: What is legal responsibility?

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Ethics - 100 points

• Answer: This term refers to the rules people develop as a result of cultural values and norms. They are the foundation of ethical behavior.

• Question: What are morals?

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Ethics - 200 points

• Answer: This term describes the most basic level of ethics. It is calculating, self-centered, and even selfish, based on what will be immediately punished or rewarded.

• Question: What is preconventional morality?

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Ethics - 300 points

• Answer: This term describes a written set of guidelines developed by an organization to assist employees in making ethical decisions.

• Question: What is a code of ethics?

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Ethics - 400 points

• Answer: This level of ethical development would be associated with the following statement from a marketer: “Yes, I know the action is legal and will help us build market share. But is it right in the long run? Will it do more good than harm?”

• Question: What is postconventional morality?

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Ethics - 500 points

• Answer: Outperforming the market by viewing solving the world’s social problems as an opportunity to build profit and help the world.

• Question: What is sustainability?

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And now, it’s time for

Directions:•Get two pieces of paper.•On one piece, write your team’s wager.•Use the other piece of paper to write the “question” for the final challenge “answer.”

Click here for the Final Challenge Answer

Final Challenge!• Answer: It is the correct order (from top to bottom) of the

four levels in the pyramid of corporate social responsibility.– Legal responsibilities– Philanthropic responsibilities– Economic responsibilities– Ethical responsibilities

• Question: What are...– Philanthropic responsibilities– Ethical responsibilities– Legal responsibilities – Economic responsibilities?