WELCOME SELENA GOMEZ! - Stockmann · 2017. 11. 13. · WELCOME SELENA GOMEZ! 3 Originally hailing...
Transcript of WELCOME SELENA GOMEZ! - Stockmann · 2017. 11. 13. · WELCOME SELENA GOMEZ! 3 Originally hailing...
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One of our key strategies for this year is to engage with
the broader market across the globe. We are all very
excited about our strategic partnership with Selena
Gomez, our newest Coach brand ambassador.
Selena will partner with us across several different
platforms, including the Coach Foundation’s work with
Step Up. Her authenticity, approachability and broad
global appeal will certainly help to bring our message of
Modern Luxury to lapsed and new Coach fans.
THE SELENA GOMEZ PARTNERSHIP
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The Met GalaSelena attended this years Met Gala in New York, wearing
a bespoke gown created by Stuart Vevers.
"The gown was as much true to Selena's signature feminine style as it was to the vision of the classic
American house.“ – Vogue
Stuart himself commented "The starting point for this dress was Selena, we were inspired by the nostalgic glamour of the Thirties but wanted it to feel very ‘today' and evoke a cool feminine ease that felt modern and personalised.”
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WELCOME SELENA GOMEZ!
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Originally hailing from Texas, the 25-year-old
singer/actress’s first big appearance was at the
age of 10 on the children’s television series Barney
& Friends. She later got her first taste of stardom
when her very own show (Wizards of Waverly
Place) became a huge hit on the Disney Channel
in 2007. This eventually led to star roles in feature
films including Ramona and Beezus (2010), Monte
Carlo (2011) and Spring Breakers (2013).
In 2013, Gomez released her first solo album, Stars Dance, which debuted at the top of the Billboard
200 charts in the U.S. Since then, she’s released
another solo album, Revival, embarked on two
headlining tours and gone on to sell 7 million
albums and 22 million singles worldwide.
Today, the award-winning actress/singer is the
most followed celebrity on Instagram (she has 124
million followers!). She is also known for her high-
profile romance with singer the Weeknd. Gomez
has also moved behind the scenes becoming the
executive producer of Netflix’s hit show 13 Reasons
Why. She is also increasingly becoming known for
her charity work, including partnering with the
Coach Foundation to support Step Up and its
initiatives to help teenage girls in underserved
communities.
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WELCOME SELENA GOMEZ!
“She’s found a way to
communicate with the next
generation. That, to me, was
fascinating,”
Stuart Vevers, Executive
Creative Director
‘Gomez’s willingness to keep it real with her fans in an age dominated by superficial celebrity has helped
her become an icon of Generation Y with a social reach few can rival.
VOGUE
‘Having risen to fame as a star of Disney’s
Wizards of Waverly Place, she now
multitasks as an actress, singer and
influencer, gaining the admiration of her
fans for her frank discussion of her struggles
with anxiety and depression.’
THE TIMES
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WELCOME SELENA GOMEZ!
“Selena is a warm,
charming person, so to
spend time with her is a
real pleasure”
“A lot of the words I’ve
used about Coach I found
myself very seamlessly using
about Selena. We talk
about authenticity and
ease, and I think that’s why
we made the connection.”
Stuart Vevers,
Executive Creative Director
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MEET THE SELENA GRACE
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“I love a
bag that is easy. I need to be able
to have a bag for months and not
change it. I am always on the move,
so I have everything in there, and I
think the ultimate bag goes with
everything.”
Selena Gomez
Selena makes it personal… Every piece bears
her signature, and the top-handle bag contains
several messages from the singer to her fans. Inside, a
patch reads: To be you is to be strong, and the
phrase Love yourself first is embossed on the bag’s
base.
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MEET THE SELENA GRACE
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Together with Coach Creative Director Stuart Vevers,
Selena designed her very own bag for Fall 2017, a
statement satchel that’s the perfect mix of function
and style—and reflects the empowering, free-spirited
attitude of Selena herself.
24053 MIXED LEATHER THE SELENA GRACE BAG
REFINED CALF Developed from full grain cowhide, Refined Calf features a smooth surface, natural shine
and solid color finish.
24052 MIXED LEATHER THE SELENA
GRACE BAG
24109 MIXED LEATHER THE SELENA
GRACE BAG
“There’s…a strut you have
when you have a good
bag.” -Selena Gomez
KEY MATERIALS Selena’s favorite Coach materials are all about polish and
refinement.
SUEDE Produced from Italian calfskin, this split suede is milled for an extended period to produce a
round, soft and silky hand-feel.
14K HARDWARE Exclusive to the Selena Grace, rich 14k finished hardware lends a bright pop to the bag. (Note:
the white and black cherry colorways come with a cool mix of gunmetal and 14k finishes).
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TAKE A LOOK…
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24053 MIXED LEATHER THE SELENA GRACE BAG
Selena wanted the bag to feel easy, with room “for her
life.” Here are some other details to love about this limited
edition bag.
LOVE YOURSELF FIRSTPrinted on the bottom of the bag, this special saying was
borrowed from one of Selena’s tattoos.
SELENA SIGNATURES
The Selena Grace comes with a few signature touches
that are as unique as the artist herself.
WHY WE LOVE IT • Roomy, minimalist interior for easy grab and go; everyday bag
that goes with everything • Luxe mixed materials (leather plus suede) for polish meets cool• Sturdy and classic carryall silhouette features clean lines with
subtle curves • Detachable strap for hand or crossbody wearing options • Limited edition 14k hardware• Limited edition Selena signatures like heart charm, empowering
quotes
MEET SELENA IN NYCVisit Coach.com to enter the
Selena sweepstakes (ends 8/22)where one grand-prize winner will get to meet Selena in New York City—and take home a signed
bag. (150 winners will also receive a signed bag).
STORYPATCHThis limited-edition Coach Storypatch features a message
of empowerment from Selena: “To be you is to be strong.”
HEART CHARM Classic and sweet and an extra pop of 14k gold, this special heart charm is
engraved with the name of the collection.
24109 MIXED LEATHER THE SELENA GRACE BAG
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SELENA BAG CHARMSFor a smaller dose of SG, she’ll love these bag charms
inscribed with Selena’s favorite inspirational message
and kissed with sweet studs.
COACH x SELENA THE COLLECTION
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Selena worked with the design team on this collection of covetable SLGs and key fobs made to shine along
with the Selena Grace—or on their own.
24054 SELENA WRISTLET 19 IN REFINED CALF LEATHER
SELENA WRISTLET 19• Crafted in Refined Calf Leather and lined
with soft fabric
• Curbchain strap converts the bag to
crossbody
• Finished with signature Selena details:
heart charm and “Love yourself first” (on
the bottom!)
• Two interior credit card slots
SELENA GOMEZ MINI SKINNY ID CASE • Crafted in Refined Calf Leather and lined with
soft fabric
• Sized to fit essentials
• Zip-top closure for security
• Finished with Coach x Selena branding
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24107 SELENA STAR BAG CHARM
24108 SELENA HEART BAG CHARM
PERFECT PAIRS
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EDITORAL
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