Welcome Kualalumpur

www.digitalvidya.com© Digital Vidya

Social Media for Business

Workshop

Welcome!

http://www.digitalvidya.com/

http://www.omlogic.com/



Schedule (Day 1)

Time Session

8:30 Networking Tea/Coffee

9:30 Introduction & Why care about Social Media?

11:00 Demystifying Community Building on Facebook

12:00 CreatingFacebook Strategy

1:00 Networking Lunch

2:00 Facebook Strategy Presentations

2:30 Live Community Building on Facebook


4:00 Facebook Ads





Schedule (Day 2)

Time Section


9:30 Day 1 Recap

10:00 Twitter: The Jewel in the Social Media Crown

12:00 Creating Twitter Marketing Strategy

1:00 Networking Lunch

2:00 Leverage LinkedIn for Lead Gen & Personal Branding?


4:00 Creating Overall Social Media Strategy

4:30 Measuring ROI of Social Media

5:00 Feedback | Certificate | Webinar Setup





You can start experiencing Now!

#DVCAMP





Let’s Connect Now!

http://linkd.in/dv-grp

http://facebook.com/digitalvidya http://twitter.com/mydigitalvidya




http://facebook.com/pradeepchopra

http://www.linkedin.com/in/pradeepchopra




What is so special about

“Social Media”?





Social Media has turned

“communication” into “interactive dialogues”And “it’s public”





Social Media in Digital MediaNetworking and Communication platform

Content Sharing Platform

Website

Search Engines/Online Portals





V R

C

isibility

Are you visible to your target audience?

redibility

Will your Target Audience trust you?

elevancy

Are you relevant? (Platform, Message & Time)

Digital Marketing in 3 Words





Social Media in Marketing Mix





SEO Vs SEM Vs SMM





Kogi Korean BBQ Taco Truck

Blog + Flickr + Twitter - 10 people/stop to 800 people/stop





A Video can ruin the brand build over

decades

Costed them 50m US$





•1M+ tickets sold in 2 days in 2009

•1.4 M+ likes

•2% talking about us

Page Engagement

Business Results

The success is attributed to

Blog and Social Network

Regional head of AirAsia

•18000+ clicks on link shared

• 30-200 comments

•30-500 shares

•200-5000 likes

Average Post Engagement





2011

2012





Online Leads & Sales





EMC – Break Records Campaign

700,000+ views, 40+ posts by influential bloggers, 1,500+ tweets





Guinness QR Code Campaign: Get talked about in bars





Let’s dig dipper into “Social Media”

Do you think you have an option?





Thank You!




Welcome Kualalumpur

Education

Transcript of Welcome Kualalumpur