Welcome

Hello!

Over the next 4 hours we are going to…

• Updates on Social Media in 2019

• Content Marketing for shorter sales cycles

• Instagram Bootcamp

Coffee … all of the coffee

• Facebook Groups for retention

• Planning and Next Steps

Is Facebook DEAD?

No – it’s very much alive!

• It’s been a tough year

• Growth has slowed

• Trust is down

• New platform update

• Focus on Groups

• Instagram is King

• Advert spend is up!

Social Media and Fitness

• 9% of all social media use takes place in the gym

• 43% of people use social media to watch videos

• 18% of people use social media to discover more about businesses or brands

• 67% of people in 2018 said they were more likely to trust brands if they interact positively with customers on social media

• There are over 16 million active Facebook Users in Australia

• Key trending topics – wearable wellness tech, veganism, sustainability

The Power of Content

Content on Social Media is not separate from advertising but it is not advertising - It’s relationship building

Creating the right content for your audience is the largest and most crucial part of your sales cycle – this is where awareness is created,

relationships are made, trust is built and the sales process starts

Good Quality Content will shorten your sales cycle

Do you even

Strategy ?

Every time you post on Social Media you have an opportunity to influence a customer and help them move closer to a buying decision

So why would you not have a content strategy?

This is part of your sales strategy!

Who are you talking to?Why are you posting? What are you saying to them? How are you going to say it?

Is it of value? Is it interesting?Will it help build trust or connection?

I challenge you to… Review the last 5 posts on your Facebook and Instagram accounts and see if they meet the requirements ? • Valuable• Interesting• Build trust or

connection

What types on content should you focus on? • Video

• Video

• Video

• Video

• Video

• LIVE Video

• Video

• Maybe a meme or article

• More Video

Why Video? • Video is the preferred for of content on

Facebook and Instagram (stories)

• Further and faster for less spend

• Builds better connection as it’s more human than an image

• It can be used to build audiences of engaged people and retarget them with

offers

• Inexpensive to produce – smartphone is fine

Authentic vs Generic

Instagram 101

Instagram is getting 6 times more engagement Facebook.

Basics

• Set up as a Business

Account

• Linked to Facebook

Page

• On brand

• Contact info correct on

action buttons

• Who has the keys?

#WTF is a #?

How to Hashtag in 5 steps

• Use up to 30 hashtags per post

• Comment or caption is fine

Generic

#gym #fitness #fit

Hyper Relevant

#sydney247gym

#snapfitness247gym

Relevant

#Sydney #247gym

#sydneygym

Brand tag

#snapnation

Geo Tag 1

#brisbaneCBD

I challenge you to… Build a hashtag list for you club using • Hyper relevant• Relevant• Geo location • Brand #’s

• Save this in a notes file on your phone for easy access

Stories• Over 500 million daily views• MOST CONSUMED FORM OF MEDIA• Short “snackable content” • Day to day, behind the scenes, informal • Build connection • Great features to invite conversation • Interactive features like polls, stickers,

sliders, quizzes• You can archive stories or add them to

highlight• Share directly to Facebook Stories • Use up to 11 hashtags – shrink them if

don’t want them seen

In App Analytics

Instagram Business Accounts now have analytics you can access inside of the app.

In App Analytics

#other_cool_stuff

Linktree – use this app for multiple links in your bio

New Shopping Features coming soon!

IGTV – its getting better

You can add 1 minute previews to your feed

Unfold – app to help make pretty Insta Story layouts New “Donation”

sticker coming for stories

Competition – Win a $1000 Social Media Package

• Create the most original Instagram story using one of the engagement features – quiz, poll, slide sticker, question sticker

• Tag @flosocial ( or we can’t see you )

• Enter by Midnight 11/05/2019

• We will announce the winner 14/05/2019

CoffeeBreak 30 mins

Facebook Groups • The place to be in 2019 – The Zuck said so at F8

• Better priority in the newsfeed than Business Pages

• Used well and it’s part of your retention tool kit

• Community Notice Board – not sales pages

• New features being added like social learning, buy swap sell and targeting

Don’t let your group become this! Groups need rules and guideline to help members enjoy the experience of being a part of it.

Are you encouraging connection?• Welcoming new members each week and asking

them to share • Connecting people on posts • Asking questions or using polls• Using live video for announcements and events• Share the wins both big and small• Themes or monthly posts – exercise of the month

etc • Posting useful content – how to’s• Are you indexing content with a tag or topic so it’s

easy to find • Do you know who is in your group?

I challenge you to…

Look over your Facebook group posts and see if you have been encouraging conversation and connection or just posting updates?

All the cool stuff lives here!

• Change the group name and update it’s URL

• Set a group type – like social learning which unlocks additional features- great for challenges

• Create Badges and add mentors –good for PT’s to encourage clients

• Create rules for when people join the group – they know what to expect

• Manage Chat permission – if you want to create a group chat

• Group insights – see what people are connecting with

Tips for Better Groups

• Content themes to build interaction

• Appoint mentors - this can be powerful for PT’s to connect with new clients

• Set rules for members and moderate

• Set your whole team roles within the group

• Plan your content better time management

Planning

How often to post?

How much valuable content do your resources allow you create?

What do your audience want?

What’s valuable to your business?

The sweet spot of how much content to post

Download a FREE social media planner

Head to www.flosocial.com.au/online-resource/

Or open up a google sheet or planning tool of your choice

We are going to work through the next 3 months together

Use this time to make notes, book meetings and share ideas and plan your content

Planoly – it’s free and it’s the S***

The Hour of Power

10 minutes to review the last week of content – check you posts, check your ads, check you have replied to all messages

40 minutes to schedule and plan content

10 minutes to look ahead and see what's coming up on the marketing calendar and check out what our competitors or similar industries are doing

( no cat videos, no emails, no tinder! )

So where do you go from here?

• What are 3 key action points you need to do in the next week?

• What are 3 key strategies or ideas do you want to implement within the next month?

• Who do you need to bring with you on the journey?

• What are you goals for the next 3 months?

Download todays session notes and access any of the mentioned training videos here:

https://www.flosocial.com.au/lift-brands-summit-19

Thank you!

Facebook – FloSocial Instagram @flosocialEmail us at info@flosocial.com.au