Mississippi Tourism…

…one porch at a time

Welcome

GOALS

• Mississippi Tourism Overview

• Bed & Breakfast Impact on Tourism

• Diversity of B & B Experience in MS

• Why stay in a B & B vs. Hotel/Motel

• Finding the right Bed & Breakfast for you

• Interested in owning a Bed & Breakfast?

Lodging – Casinos, Hotels, Motels, Bed & Breakfasts Inns, Cabins, Retreats, R.V. Sites

Dining – Restaurants, Bars, Food & Beverage Service Locations

Attractions - Casinos, Amusement Sites, Museums, Theme Parks

Recreation - Golf Courses, State Parks, Outdoor Adventures

Tourism – State, CVB’s, Tourist Centers, Travel Agents, Tour Bus Operators, Guides

Mississippi Tourism

Mississippi Travel & Tourism 2009Annually 19 million visitors to Mississippi

REVENUE•Visitor Expenditures $5.6 billion •$1 of every $13 in Taxes for the General Fund or $357 million annually attributed to Tourism

JOBS•79,000 Direct Travel & Tourism Jobs•Annual Payroll $1.63 billion•13,500 Hotel & Lodging Jobs

Bed & Breakfast Inns - Nationally

• $3.4 Billion Industry

• 20,000 B & B’s in the United States

• 7.9 Average Number of Rooms per B & B

• 41% Average Occupancy

• $143.90 Average Daily Rate

94% Rooms have Private Baths

36% have achieved Historical Designation

79% Owners live on Premises

Average Size B & B is 5,700 square feet

93% offer FREE high speed internet

29% Rural – 23% Urban – 5% Suburban – 43% Village

Bed & Breakfast Inns - Nationally

Bed & Breakfast Inns – State of Mississippi

• 164 B & B’s in the State

• 791 Guests Rooms

• 44% Occupancy

• $25 million revenues

• 1,800 employees

• Economic Impact of $275 million

Mississippi Travel & Tourism 2009Product Diversity

Blues Trail & Music HistoryElvis Presley Birthplace

Jackson Museums and Convention Ctr.Historic Natchez & Pilgrimages

Unique Culinary, Literary and Musical Tradition Outdoor Adventure

CasinosCivil Rights & Civil War History

Gulf Coast Beaches

Not to mention our Southern Hospitality

www.missbab.com

Mississippi Bed & Breakfast Inn

Diversity

Bed & Breakfast Inns-AffiliationsProfessional Association of Innkeepers

InternationalNATIONAL

Bed and Breakfast Association of MississippiSTATE

AAA, BedandBreakfast.com, Select Registry, Tripadvisor, etc.INDEPENDENT

Bed & Breakfast Inns-Affiliations

Bed & Breakfast Inns-DefinitionsBed and Breakfast Inn• Owner occupied or managed single family home• Usually 8 rooms or less• Short term lodging with breakfast only included

Bed and Breakfast Inn with Group Events• In addition to lodgers, meals may be served to guests of private functions – Weddings, Socials Events, Corporate Meetings etc.• Typically not more than 24 rooms

Historic Inn, Country Inn, Urban Inn• Same as above but may also operate restaurant open to the public• Usually has Historic Preservation designation • May also offer Day Spas, Gift Shops, Other Income sources

WHEN YOU HAVE AN OPTION,

DO YOU STAY AT A HOTEL OR DO YOU EXPERIENCE A

BED & BREAKFAST?

Hotels vs Bed & Breakfasts

Rewards Points I know what I’m getting – Cookie Cutter

Efficient – In/Out (Express Check-out) Amenities – Dining, Bar, Room Service, Health Club, Spa Etc.

Convenient Location Clean, well maintained

I STAY AT HOTELS BECAUSE…

The EXPERIENCE – every B & B is unique

“Home away from Home” comforts Privacy and Relaxation Personality – Innkeepers/Staff, antiques, meeting other guests, etc

History (Story) of the Inn and area Cleanliness Amenities

I STAY AT B & B’S BECAUSE….

www.fairviewinn.com

Sample the Experience

Too Expensive Too Many Rules Hard to Find No privacy Business Travelers can’t stay at B & B’s You’ll have to make small talk with

Innkeeper or other guests I’m taking a chance at a B & B – don’t know

what I’ll get

Myths About Bed & Breakfast Inns

www.tripadvisor.com

www.bedandbreakfast.com

www.selectregistry.com

B & B Comment Cards

Business or Lifestyle

Reality vs Romance

Steps to Acquisition, New Build or Conversion

Benefits of Innkeeping

Becoming an Innkeeper

Aspiring Innkeeper Seminars

-

State Associations

Innkeepers, Consultants

Resources for Aspiring Innkeepers

EXPERIENCE MISSISSIPPI BED & BREAKFAST

INNS…..

…..ONE PORCH AT A TIME

REMEMBER