WelcomeBreakfast & Networking 7:30 to 7:50

Mar. 13 – USING VIDEO IN ONLINE MARKETING

Networking Question…“What do you love about B2B marketing?”

Welcome Members, Guests &

SponsorsWe are glad you are here

Dan Joyce

2012 President

BMA-MN

111 Members93 Companies

• Goal: 300 Engaged Souls

• Get Involved. Keep coming back.

• 100% Recommended

More info on-line at BMA-MN websitewww.bmaminnesota.org

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• May 30 to June 1st • Chicago, Swiss

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Network & Learn – Upcoming Events • April 17 – TOP MARKETING TRENDS

• May 15 – GIVE YOURSELF AN ONLINE MAKEOVER

• May 30-1st – National BMA Grow Convention / Chicago

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Effectively Using Video

in Online Marketing

Today’s panel of experts includes:

• Mark Morse, CEO/Executive Creative Director, MORSEKODE

• Diane Slayton, Vice President, UnitedHealthcare

• Joal McAlister, Industrial Market Manager, Computype

Health Care in the New Frontier

Diane Slayton

Vice President, Marketing

UnitedHealthcare

Health care must evolve in the same manner as other industries

Past

Recent

Today

Communication in a culture that demands speed and instant accessibility

Personal Letter

Email

Social media

The Challenge

• Know Your Audience• Understand their needs• Meet them where they are• Surprise them in unexpected ways

Know Your Audience

• How well do we understand today’s consumers of our services?

• How well do we understand their wants, needs, frustrations with the system?

We are a low engagement category

Wellness

Physical

Social

Environmental

Emotional

Spiritual

Environmental

Understanding their Needs

Meet them where they are

Mission

UHC TV inspires people to live healthier and happier lives by engaging them with relevant,

focused, educational and entertaining video programs about

good health and living well.

Original Programming

Use the average Joe or Jane to help us get our message across….

Ask basic questions related to health care, health insurance, and over-all health and wellness.

Let Joe and Jane show us how much the average person doesn’t know, in a light / comical way, then show the right answer from someone who is in the know

Stress contributes to the majority of health issues in America today. Heart disease, Digestive problems, Sleep problems, Depression, Obesity, Autoimmune diseases, Skin conditions, etc.

That’s no laughing matter

“When it comes to relieving stress, more giggles and guffaws are just

what the doctor ordered.”

Mayo Clinic

Health.Inspired is series of well-known speakers who are known for living and sharing inspiration about physical, social, emotional, mental or spiritual health. Our goal is to have speakers who will inspire viewers to think and act differently when it comes to their own health.

HEALTH.INSPIRED

Current Health Inspired Speakers• Scott Hamilton• Gail Sheehy• M Joycelyn Elders• Jack Uldrich• Dan Buettner

Future Health Inspired Speakers• Dr. Mehmet Oz• Matt Roloff• Joy Bauer• Harvey MacKay• Lalia Ali

Filming in April ‘12

Seeing is Believing

BMA Meeting March 13, 2012

MANUFACTURING

Agenda

• Who we are• Problems to solve• Video is the answer?!• Examples• Q&A

Computype Background• Label Solutions Provider

» Blank and pre-printed labels» Able to withstand harsh environments» Engineered labels» Printers and applicators» software

Computype: Background

Computype: Problem to Solve• Diverse audience: lab managers, engineers,

librarians, purchasing, plant managers, researchers, IT

• Where we sell: all over the world• Complex sale: many influencers • Complex materials working together• Labels are always thought of last but can be the

most important factor in getting product out the door

• Automation = $$$$• Can’t be done

Computype Video Strategy• Before companies invest, they want to know that

we can solve their problem» Skeptical» No one else has been able to do it» Some have tried and all have failed» Show me!

• Video is the answer!» Geography: 4 office locations + 15 sales reps in NA +

partners » Solution takes many resources» Proof without travel

Why?• Expensive equipment • Customization of the applicator• Label must work with the applicator• Label must be of a specific label stock,

adhesive, liner, and size» Must be placed accurately every time

• Show proof of concept

Video Library• YouTube channel• Professional videos

» Corporate Message video» Quality Program video

• “Guerilla” videos» WYSIWYG» Tradeshow background» Partner» Training» Proof of Concept

Continued Strategy • Videos are used at tradeshows

» iPad

• Seeing truly is believing» More videos

• Building video library with more solutions• UK office to add more• CEO is convinced

Joal McAlisterManufacturing Market Manager

651-635-1233joal.mcalister@computype.com

2285 West County Road CSt. Paul, Minnesota 55113 USA

Thank You.

Questions

For more information,

PRNewswire Features New White Paper:

Welcome to the Age of Video Engagement