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PRESENTATION ON

RETAIL TRADING

Prepared by:

Salman khan

contentscontents

Meaning of Retail Trade.Meaning of Retail Trade.

Features of Retail Trade.Features of Retail Trade.

Functions of Retail Trade.Functions of Retail Trade.

Services of Retailers:Services of Retailers:

I.I. Services to consumers.Services to consumers.

II.II. Services to wholesalers and Services to wholesalers and manufacturers.manufacturers.

Types of RetailersTypes of Retailers

Meaning of Retail TradingMeaning of Retail Trading

The word “retail Trade" is an adoption of The word “retail Trade" is an adoption of the French word “retailer” which means “tothe French word “retailer” which means “to cut”. The retailer cuts lumps of goods intocut”. The retailer cuts lumps of goods into smaller portions and sells them to smaller portions and sells them to consumers. Thus, retailers divide the bulk consumers. Thus, retailers divide the bulk into smaller lots and sell them to into smaller lots and sell them to consumers. Retail trade is a branch of consumers. Retail trade is a branch of home trade in which goods are sold to home trade in which goods are sold to final consumers in small quantities. final consumers in small quantities.

Retailer is a person who purchases goods Retailer is a person who purchases goods either from manufacturer or wholesaler either from manufacturer or wholesaler and sells them to final consumers in and sells them to final consumers in

small small quantities . He is the last and vital link in quantities . He is the last and vital link in the chain of distribution and connects the chain of distribution and connects manufacturer and wholesaler on the one manufacturer and wholesaler on the one hand and the consumers on the other hand and the consumers on the other hand.hand.

Features of Retail TradeFeatures of Retail Trade

Buying and selling in small quantities.Buying and selling in small quantities.

Wide Variety.Wide Variety.

Local Market.Local Market.

Consumer Satisfaction.Consumer Satisfaction.

Limited Capital and Risk.Limited Capital and Risk.

Limited Staff.Limited Staff.

Personal Attention to Customer.Personal Attention to Customer.

Last link.Last link.

Keen competition.Keen competition.

Functions of RetailerFunctions of Retailer

Assembling of Goods.Assembling of Goods.Warehousing.Warehousing.Standardising, Grading and Branding.Standardising, Grading and Branding.Risk-bearing.Risk-bearing.Marketing of Goods.Marketing of Goods.Collection of Market Information.Collection of Market Information.Sales promotion.Sales promotion.Advertisement and Publicity.Advertisement and Publicity.Personal service and individual Personal service and individual attention.attention.

Services of Retailers :Services of Retailers :

Supply of Goods in Small Quantity.Supply of Goods in Small Quantity.

Provision of Wide Variety of Goods.Provision of Wide Variety of Goods.

Shopping Convenience.Shopping Convenience.

Information about New Varieties.Information about New Varieties.

Expert advice.Expert advice.

Credit Facilities.Credit Facilities.

Home Delivery of Goods.Home Delivery of Goods.

Personal Visits.Personal Visits.

Demonstration of goods.Demonstration of goods.

Services to consumers:

Services to Wholesalers and Services to Wholesalers and ManufacturersManufacturers

Marketing of GoodsMarketing of GoodsConcentration on Production.Concentration on Production.Market Information.Market Information.No Need of Sales Outlet.No Need of Sales Outlet.Provision of Marketing Services.Provision of Marketing Services.Creation of Markets.Creation of Markets.Connecting link.Connecting link.Transportation.Transportation.Quick Distribution of Perishable Products.Quick Distribution of Perishable Products.Marketing functionsMarketing functionsBuilding up Goodwill.Building up Goodwill.

TYPES OF RETAILERSTYPES OF RETAILERS

Retailer is a general term and the retail Retailer is a general term and the retail

trading organisations vary widely in types, trading organisations vary widely in types,

nature of business, capital requirements, nature of business, capital requirements,

form of organisation, location of business form of organisation, location of business

etc. On the basis of these differences, retailetc. On the basis of these differences, retail

organisation can be classified as under. organisation can be classified as under.

Types of retailersTypes of retailersItinerant or travellig retailer

Non itinerant/fixed shop retailer

hawkers pedlars Mobile retailers Small scale fixed shop retailers

Large scale fixed shop retailers

Street vendors

Cheap jacks

Market Traders

General stores

Street stall holders

Automatic vendors

stalls Tied shops

Second hand goods dealer

One price shops

Sole agency

Discount retailers

Speciality shops Single line stores

Departmental stores

Multiple shops

Co-operative stores

Hire purchase shops

One price shops

Mail order business

Super markets

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