DIGITAL SERVICES

PITCH SESSION!

FOCUS PRESENTED BY MaMA & CAP DIGITAL

#MaMA13 #CapD

Recorded Music

Videos

Books

Sheet Music

Every sector of “entertainment” industry has started its digital revolution… but one

It does not make us laugh...

All stakeholders of the market are waiting for the new standard matching their needs

Publishers

Musicians

Mama ! Digital is Piracy !!

Are you kidding me with this f** MIDI file displayed on the screen? It’s just crap.

I’m tired of playing alone !

Don’t tell my teacher I’ve played just once this week this stupid exercise.

I’m not sure the PDF on my iPad is a real breakthrough...

Teachers How to Flip the Classroom?

My student told me « MOOC ». Is it a new insult?

This new standard is here: Augmented Sheet Music ®

Augmented Sheet Music ®

Augmented Sheet Music ®

Augmented Sheet Music ®

• 50 pieces • Demo B2B

- Publishers - Music Schools

• Web Browser • Cross-platform

• Agile • Modular • Market Coverage: 100%

Fall 2013

We have developed a whole tech chain offering new music UX

Published Sheet Music

Commercial recording

User interpretation

Digital structures

Sync. algorithms &

processes

• Augmented Sheet Music

Not just curation

Time, space and data synchronization

Front-end UX algorithms &

processes

Embedded in player

• Augmented user experience

Immersive

Pedagogical

Simple

• Flexible players

iOS

Html5

Music piece

We’ re a passionate team, with technical and entrepreneurial ambition awarded several times

Grégory MS Physics (Mines Paris) Bassoon, Recorder Bain, Accenture Innovation / R&D, Product

Nicolas Ms. Business School (ESCP) Choir, Piano Bain Business Dev. / Web

Gabriel HEC Business School Saxophone Agoranov, KPMG Marketing

Julien PhD Acoustics, DSP, Maths, Music Guitar, Shamisen IRCAM Research & Development

! # maMa puts "Hello World!"

Sorry we’re still trying to understand...

We’re on a $6B+ market opportunity

Hypothesis of ~50% conversion to digital music practice within 5 years

$6B+ a year market

X

X

=

250M+ Musicians Worldwide

Phase 1: Traditional sheet music one-shot purchase From 2€ to 20€ / piece 20% to 60% to publishers

Phase 2: Monetizing features before content

50$ / year subscription

Dual Business Model

11

In-app content purchase Subscriptions

1-30€ / u. B2B + B2C

B2B Partnerships

12

Content Publishers Music schools

Looking for contacts with

13

Music Culture Institutions Music schools

DRAC

Direction des Affaires Culturelles

Culture/music media

MaMA THANKS ITS MAIN PARTNERS