Weekly Success Story (Super Bowl 2015)
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Transcript of Weekly Success Story (Super Bowl 2015)
Walmart Success Stories
Alexander G. HernandezInterning ASM, Winter 2015
Miami, FL
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Walmart #1590
• New Placements: pallet in action alley
• Selling points: 2/$5 promo, high GPM (36%), location, success stories
• Relationships: Jiovani, deli manager
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Walmart #2091
• New Placements: action alley halfstack
• Selling points: high GPM (50%), location, success stories
• Relationships: Wendy, deli manager
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Walmart #2591
• New Placements: pallet display in lobby
• Selling points: high GPM (36%), location success stories
• Relationships: Stephanie, shift manager
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Walmart #5932
• New Placement: action alley halfstack
• Selling Points: high GPM (36%), Super Bowl promo, success stories, placement
• Relationship: Yulexis, co-manager
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Walmart #5612
• New Placement: full endcap off action alley
• Selling Points: high GPM (36%), Super Bowl promo, cross merchandising with tailgating retail items, success stories
• Relationship: Darlenys, asst. manager