Radio holds its listeners 2FM continues to weaken Today FM take silver medal and Newstalk get it right in the morningThe latest JNLR has shown some definitive shifts in the radio market

over the last few months While Radio1 continues to hold and grow audience throughout the week it has seen strong decline across all

major weekend shows ndash which is inevitable as the survey was conducted throughout the heat wave in April While RTErsquos Radio 1 juggernaut continues on the same cannot be said for 2FM

The station has been in turmoil since the death of Gerry Ryan and while RTE have said that this was the book that would give a realistic look at the figures for their new schedule it has not been a strong showing

Ryan Tubridy has continued to lose figures and has now lost the mantle as number 1 mid morning show to DrsquoArcy While DrsquoArcy lost 1000 listeners Tubridyrsquos show is down 14000 2FMs drivetime show continues in freefall and is very close to

dropping under 100000 listeners while John McMahon (2FM head) stubbornly continues to stick by Will Leahy Clearly the show and presenter are not working

for the station Colm Hayes new show taking on the final hour of Gerry Ryanrsquos show has lost a further 16000 listeners since February Mr McMahon was quoted in the Irish Times as saying that the station had gone through a period of

great change and some churn in its audience was inevitable While a new line up and schedule will take time to show some consistency the one constant that 2FM

has brought to the market is loss in figures over the last ten years The question is how long will RTE continue to support such a loss making station before action is taken

There are some very strong and impressive figures from Newstalk with the largest increase in the market place going to Ivan Yates breakfast show which now

reaches 99000 listeners George Hook also continues to steadily grow his shows figures which now stands at 123000 listeners Read the whole article here

This weekThe latest insights and analysis of searchGoogling the Eurovision

twittercomMindshareIRL

blogmindshareie

6th May 2011

youtubecomMindshareIRL

The Latest JNLR Results the Facts and the

Thoughts by Conor White

The blog The Latest JNLR Results

Irish Media Agency 2011

from the blogThe Serious Business of Happiness

by Hilary Tracey

Read here

Location Location Location

by Finian Murphy

Read here

Luxury Brands Finally Retaliate against

Department Store Discounting

by Rachel Ray

Read here

bin laden

bin laden dead

osama bin laden

pippa middleton

kate middleton dress

royal wedding

the royal wedding

prince william

kate middleton

sky news 250

650

700

700

750

2850

4000

4000

4000

4000

INSIGHTS amp ANALYSISGOOGLE TRENDS

6TH MAY 2011

Rising Searches (last 7 days)

28th April- 5th May rsquo11

Search Trends13 What a week itrsquos been There has been three big news stories that have been met with celebration but also with some mixed debate and uneasiness The first headlines (Google searched accordingly) was the royal wedding on Friday

13 The topic dominated search in Ireland last week and hasnrsquot quite disappeared yet The most important search priority for us seems to have been not William or Kate but the wedding dress Gentlemen consider yourselves warned The press argued that maid of honour - Pippa Middleton - stole the show a little and it certainly seems so from the Google search results There also seems to be a few Irish Harry hunters

13 The more recent headlines have been of course about the death of Osama Bin Laden Online news web and image searching have continued on throughout the week - especially as Obama was already being searched for his hilarious impromptu lsquoroastrsquo of Donald Trump post birth cert dramatics You can view it on YouTube here

13 Admittedly the last one isnrsquot exactly breaking news but it looks like Jedward have pretty good odds for the 2011 Eurovision (see below) Like we said mixed feelings all round

Mindshare analyses the search volume within Ireland to establish patterns and trends of information people are searching for over certain time periods

Rising Image Searches (last 7 days)

28th April - 5th May 2011

osama bin laden

kate and william

Bin Laden DeadThe Royal Wedding

royal wedding

kate middleton dress

prince harry

Rising searches are based on the increase in volume from a base volume seven days ago When lsquoBreakoutrsquo is recorded the base figure was too low to record them

kate middleton wedding dress

Breakout

Eurovision 2011

bin laden

pippa middleton

bin laden dead

Breakout

Breakout

Breakout

Rising News Searches (last 30 days)

6th March - 5th May 2011

wedding

bin laden

tom humphries

royal weddingmasters journalist

grand nationalgrand national 2011

playstationkate middleton

Google gives their Eurovision 2011 forecast

Google have had another go at

predicting the future and this time their eyes

are on two Irish brothers with (in)famously

gravity defying hair

13 Google is attempting to forecast the

winner of Eurovision 2011 before the final

with the iGoogle ldquoPredictorrdquo gadget It looks

like Jedward are doing well

13 Based on Google search data they know

how much a participant has been searched

and then calculates the scores they would get

if the voting took place today well took

place today and didnrsquot rely on

a panel of judges too

The important thing is

that it got us wondering what

else will Google be able to

predictPresidential elections

Next months movie ticket

sales

Or even

who will win X Factor

kelly brook1

katy perry2

barbara streisand3

kylie minogue

4 kylie

5

christina aguilera

6 emmerdale spoilers

7 leonardo dicaprio

8 the rock

9

eva longoria10

Rising in Celebs over the last 12 Months

Rising Entertainment

last 7 days vs previous 7 days

royal wedding

+1300

The Google Trends report is published weekly by Mindshare Dublin based on search volumes according

to Google Insights The data is owned and curated by Google but available for public access

For more information contact Finian Murphy (finianmurphymindshareworldcom) or +353 1 415 0300

bbc live

+250

royal wedding live

Breakout

Web Search

1kim kardashian

2 britney

3megan fox

4beckham

Image Search

kim kardashian

megan fox

emma watson

jennifer aniston

Celebrities in Top of Search for last 12

kate middleton

+500

rte live

+250

princess diana

+200

thor

+90

bbc news

+90

+500

+150

+180

+50

+110

+100

+50

+90

+90

+90

sky news

+200

eurovision

+90

ParticipantParticipant Score

1 Lena 1232 Jedward 1213 A Friend In London 984 Getter Jaani 665 Musiqq 626 Loucas Yiorkas 577 Anastasiya Vinnikova 548 Hotel FM 519 Zdob și Zdub 49

10 EllNikki 45

Unilever Pamp

G

Reckitt B

enckise

r

Vodafone RSALrsquoO

real

Eircom

Masterfo

ods

Nintendo

ESB Electic

Ireland

393427428428467480532656

848

1062

HW + CH (Multichannel TVRs)

Top Rated Programmes

Adults 15-34 (Multichannel TVRs)

Top TV Advertisers 11th -18th April

Vodafone Vhi

ESB Electric

Ireland O2

McDonalds

Cost plus

Sofas

RSA Cameras

Nokia

Supervalu RSA

249227230231245318320

393381

532

The TV report is published weekly by Mindshare Dublin based on TV ratings from Nielsen data

For more information contact Jill Robinson (jillrobinsonmindshareworldcom) or +353 1 415 0300

Desperate Housewives

Coronation Street

Eastenders

Micheale Finding Peace

RTE News

Donrsquot Tell the Bride

Fair City

The Late Late

The Dark Knight

Emmerdale 69727374757778

9498

111

A feel-good sponsorship opportunity for any HKW brands or

indeed a broader adult audience has arisen on TV3 with a

new programme called lsquoBring Back Boscorsquo beginning in July

The long running comedy family lsquoThe Simpsonsrsquo are up for

sponsorship on SKY One

Eastenders

Desperate Housewives

Coronation Street

RTE 9 News

Donrsquot tell the Bride

Micheala Finding Peace

The Late Late

Fair city

Roomers

Dragons Den 123130133133

147150

168172

179186

RTE NewsDonrsquot Tell the Bride

Sponsorship Availability

Manchester United take on Chelsea in the Barclays

Premier League on Sunday at 7PM on Sky Sports 1

The millennium goals are investigated in What in the

World starting this Thursday on RTE1 at 11PM

Leinster face Glasgow in the Magners League this

Friday It can be viewed live on RTE2 at 7PM

Anne Cassin presents a documentary about Dublin in

Capital D on RTE1 on the 5th May at 7PM

Top TV Brands 11th - 18th April

TV News