Weekly report 11/2016 - stbi.biz · 22.03.2016 Ranking of the most popular countries & destinations...

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22.03.2016 Weekly report 11/2016 http://www.pzot.pl http://www.lece.pl http://www.merlinx.pl Data source: MerlinX* * MerlinX is one of the most popular reservation systems used by travel agency offices in Poland

Transcript of Weekly report 11/2016 - stbi.biz · 22.03.2016 Ranking of the most popular countries & destinations...

Page 1: Weekly report 11/2016 - stbi.biz · 22.03.2016 Ranking of the most popular countries & destinations in 2015/16 Rank Country +/ - % last year 1 Hiszpania 60% 2 Grecja 8% 3 3Bułgaria

22.03.2016

Weekly report 11/2016

http://www.pzot.pl http://www.lece.pl http://www.merlinx.pl

Data source: MerlinX*

* MerlinX is one of the most popular reservation systems used by travel agency offices in Poland

Page 2: Weekly report 11/2016 - stbi.biz · 22.03.2016 Ranking of the most popular countries & destinations in 2015/16 Rank Country +/ - % last year 1 Hiszpania 60% 2 Grecja 8% 3 3Bułgaria

22.03.2016

Last week – 11/2016, tours 01.11.15 – 31.10.16 compared with week 12. in 2015 r.

-16,2%

-18,3%

-19,0%

-18,5%

-18,0%

-17,5%

-17,0%

-16,5%

-16,0%

-15,5%

-15,0%

Bookings Clients

Somber moods dominate the travel market. None positive change for the better in sight.

Page 3: Weekly report 11/2016 - stbi.biz · 22.03.2016 Ranking of the most popular countries & destinations in 2015/16 Rank Country +/ - % last year 1 Hiszpania 60% 2 Grecja 8% 3 3Bułgaria

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Last week – 11/2016, tours 01.11.15 – 31.10.16 compared with week 12. in 2015 r.

10,1%

31,7%

-23,6%

Bus Own journey Flight

Clients +/-%

Bus 9,0%

Own journey 8,8%

Flight 82,0%

Share %

Sale of flight packages is still under strong pressure and in a constatnt negative trend.

Page 4: Weekly report 11/2016 - stbi.biz · 22.03.2016 Ranking of the most popular countries & destinations in 2015/16 Rank Country +/ - % last year 1 Hiszpania 60% 2 Grecja 8% 3 3Bułgaria

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Ranking of the most popular countries & destinations in CW11 tours from 01.11.15 to 31.10.16

2 1 3

Rank Destination Price/booking Price/person

1 Heraklion 7 668 2 792

2 Zakynthos 6 982 2 598

3 Burgas 5 819 2 203

4 Fuerteventura 7 380 3 065

5 Teneryfa 6 165 2 629

6 Korfu 7 681 2 779

7 Rodos 7 018 2 505

8 Gran Canaria 6 572 2 858

9 Chania 7 609 2 900

10 Majorka 7 159 2 930

11 Varna 5 634 2 120

12 Hurghada 4 588 2 130

13 Marsa Alam 5 299 2 333

14 Lanzarote 6 868 2 896

15 Kos 7 259 2 590

16 Antalya 5 869 2 174

17 Barcelona 6 089 2 601

18 Madera 8 056 3 565

19 Rijeka 9 309 2 864

20 Agadir 6 243 2 664

Rank Country Price/booking Price/person

1 Grecja 7 448 2 712

2 Hiszpania 6 828 2 893

3 Bułgaria 5 163 2 088

4 Włochy 5 282 2 259

5 Chorwacja 5 035 1 859

6 Egipt 4 990 2 236

7 Portugalia 9 068 3 693

8 Turcja 6 045 2 270

9 Cypr 6 730 2 814

10 Maroko 6 254 2 642

Page 5: Weekly report 11/2016 - stbi.biz · 22.03.2016 Ranking of the most popular countries & destinations in 2015/16 Rank Country +/ - % last year 1 Hiszpania 60% 2 Grecja 8% 3 3Bułgaria

22.03.2016

The average price per person in the tourist year 2015/16

1 400

1 600

1 800

2 000

2 200

2 400

2 600

2 800

3 000

3 200

week 02 week 03 week 04 week 05 week 06 week 07 week 08 week 09 week 10 week 11

Hurgada Teneryfa Antalya Heraklion

Chart shows the change in the average package travel price per person, booked in recent weeks, on example of packages to Antalya, Heraklion, Hurghada and Tenerife.

Page 6: Weekly report 11/2016 - stbi.biz · 22.03.2016 Ranking of the most popular countries & destinations in 2015/16 Rank Country +/ - % last year 1 Hiszpania 60% 2 Grecja 8% 3 3Bułgaria

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Average price per booking and the price per person in 11. week

7 448

6 828

5 163 5 282 5 035 4 990

9 068

6 045

6 730 6 254

2 712 2 893

2 088 2 259 1 859

2 236

3 693

2 270 2 814 2 642

Grecja Hiszpania Bułgaria Włochy Chorwacja Egipt Portugalia Turcja Cypr Maroko

Price/booking Price/person

Page 7: Weekly report 11/2016 - stbi.biz · 22.03.2016 Ranking of the most popular countries & destinations in 2015/16 Rank Country +/ - % last year 1 Hiszpania 60% 2 Grecja 8% 3 3Bułgaria

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The last four weeks of sales of the tourist year 2015/16 - customers compared with 4 analogous weeks in tourist year 2014/2015.

-13,5%

-5,2%

-9,7%

-18,3% -20,0%

-18,0%

-16,0%

-14,0%

-12,0%

-10,0%

-8,0%

-6,0%

-4,0%

-2,0%

0,0%

8 9 10 11

Page 8: Weekly report 11/2016 - stbi.biz · 22.03.2016 Ranking of the most popular countries & destinations in 2015/16 Rank Country +/ - % last year 1 Hiszpania 60% 2 Grecja 8% 3 3Bułgaria

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The sales trend of the last four weeks compared with 4 analogous weeks in tourist year 2014/2015.

Flight 81,9%

Bus 8,3%

Own journey 9,7%

Share %

-16,8%

18,9%

26,3%

-11,7%

-20%

-15%

-10%

-5%

0%

5%

10%

15%

20%

25%

30%

Flight Bus Own journey Total

Clients +/- %

Page 9: Weekly report 11/2016 - stbi.biz · 22.03.2016 Ranking of the most popular countries & destinations in 2015/16 Rank Country +/ - % last year 1 Hiszpania 60% 2 Grecja 8% 3 3Bułgaria

22.03.2016

Weekly sales compared with the previous tourist year

42 43 44 45 46 47 48 49 50 51 52 53 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 41 42 43 44

Bookings weekly 15/16 vs. 14/15

2015/16 2014/15

Page 10: Weekly report 11/2016 - stbi.biz · 22.03.2016 Ranking of the most popular countries & destinations in 2015/16 Rank Country +/ - % last year 1 Hiszpania 60% 2 Grecja 8% 3 3Bułgaria

22.03.2016

Cumulative sales of 2015/16 compared to sales in the same period last tourist year 2014/15

Bus 6,8%

Own journey 11,9%

Flight 81,2%

Share %

16,6%

-1,3%

-10,85%

-8,3%

Bus Own journey Flight Total

Clients +/- %

There are no signs of improvement in travel shops.

Page 11: Weekly report 11/2016 - stbi.biz · 22.03.2016 Ranking of the most popular countries & destinations in 2015/16 Rank Country +/ - % last year 1 Hiszpania 60% 2 Grecja 8% 3 3Bułgaria

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Ranking of the most popular countries & destinations in 2015/16 Rank Country +/- % last year

1 Hiszpania 60%

2 Grecja 8%

3 Bułgaria 137%

4 Włochy 51%

5 Egipt -73%

6 Turcja -73%

7 Portugalia 76%

8 Chorwacja 108%

9 Cypr 26%

10 Austria 119%

11 Kuba 93%

12 Dominikana 102%

13 Emiraty Arabskie ++

14 Tajlandia 32%

15 Maroko -42%

16 Wyspy Zielonego Przylądka ++

17 Polska 184%

18 Tanzania 27%

19 Albania 160%

20 Czechy 135%

Rank Destination +/- % last year

1 Fuerteventura 22%

2 Heraklion -10%

3 Teneryfa 13%

4 Zakynthos 20%

5 Burgas 35%

6 Korfu -10%

7 Rodos -35%

8 Hurghada -71%

9 Gran Canaria 37%

10 Antalya -76%

11 Madera 44%

12 Chania 6%

13 Lanzarote -14%

14 Varna 65%

15 Marsa Alam -58%

16 Majorka 37%

17 Barcelona 17%

18 Pafos -12%

19 Bodrum -72%

20 Malaga 11%

Page 12: Weekly report 11/2016 - stbi.biz · 22.03.2016 Ranking of the most popular countries & destinations in 2015/16 Rank Country +/ - % last year 1 Hiszpania 60% 2 Grecja 8% 3 3Bułgaria

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