WEEKLY MARKETS & CONSUMERS
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WEEKLY MARKETS & CONSUMERS Presentation by Prof. Amar Nath Gupta M.com.,LL.B.,FCS University of Delhi
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WEEKLY MARKETS & CONSUMERS. Presentation by Prof. Amar Nath Gupta M.com.,LL.B.,FCS University of Delhi. Vegetable Market at night. Consumers have somewhat free time in the evening. Sellers exhibit their products attractively. Customers’ attention is natural. - PowerPoint PPT Presentation
Transcript of WEEKLY MARKETS & CONSUMERS
WEEKLY MARKETS & CONSUMERS
Presentation by Prof. Amar Nath Gupta
M.com.,LL.B.,FCS University of Delhi
Presentation for DU Project undertaken by faculty & students of SLC(M)
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Consumers have somewhat free time in the evening
Vegetable Market at night
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Presentation for DU Project undertaken by faculty & students of SLC(M)
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Customers’ attention is naturalSellers exhibit their products attractively
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Presentation for DU Project undertaken by faculty & students of SLC(M)
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Haggling is common in Weekly MarketsWomen take keen interest in such shopping
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Presentation for DU Project undertaken by faculty & students of SLC(M)
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Sellers and buyers participate enthusiasticallyWeekly markets are often decorated
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Presentation for DU Project undertaken by faculty & students of SLC(M)
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Most middle class and poor people purchase essential goods from weekly markets
Essential goods are available in plenty
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Presentation for DU Project undertaken by faculty & students of SLC(M)
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Prices are much cheaper than regular markets
Books are an added attraction for youngesters
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Special attraction during festive seasonsDecorative Material on sale
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An attraction for all types of customersOther decorative material
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BOOKS: Special attraction for college studentsShops are growing larger in size
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Because of low prices, customers are naturally attractedAttraction for school and college
students
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There may be difference in size of shops and decoration Situation is similar in villages & small towns
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Weekly Bazaars are also taken to be fun Young Office-goers enjoy the scene equally
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Such scenes are common in most of the Weekly MarketsScene from Lajpat Nagar Weekly Market
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But consumers have to be careful about the quality of eatables.Food items are also common
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Presentation for DU Project undertaken by faculty & students of SLC(M)
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Most of the vendors and their labour use mobile phones.Use of mobiles is common
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Presentation for DU Project undertaken by faculty & students of SLC(M)
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The satisfaction from haggling is evident from customers’ faces GOSSIP after shopping from Weekly Markets
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People from all castes, religion and educational background take interest in Weekly Markets
Caste & religion – NO BAR
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Mostly assumed to be care-free shoppingA common scene in Weekly Markets
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Poor people still have something to search for. Scene after the weekly day is over
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Prices are not fixed and haggling is common Cash Memos are not kept or issued by the
vendors After purchasing, customers are also not careful
about proof of purchase from a particular vendor
Regulatory environment is almost absent Both – vendors and consumers are carefree Because of the above features, Consumer
Protection Act, 1986, may not be invoked in most cases.
Salient features of Weekly Markets
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Self-care regarding quality and quantity of products, which consumers purchase
Try to get cash memos, visiting cards, brochures of the products, wherever possible
Get permanent addresses of the vendors by assuring continued relationship
For cheating, fraud, etc., criminal proceedings may be initiated by lodging complaint with police & local authorities
Precautions which may be taken by consumers
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Presentation for DU Project undertaken by faculty & students of SLC(M)
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Presentation by:Prof. Amar Nath Gupta
M.com.,LL.B.,FCSSLC(M), University of Delhi
Mob. 98713-59739Email: [email protected]
THANK YOU
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