Week1 Slo Ch1-2

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    Chapters1&2

    EconomicIssues & Market

    Demand andSupply Analysis

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    Learning Objectives

    1 The economic problem What iseconomics all about?

    2 Dividing up the subject What ismeant by macroeconomics andmicroeconomics?

    3 Modelling economic relationshipsHow can diagrams be used to illustrateeconomic issues?

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    The Economic Problem What is economics all about?

    production and consumption: satisfyinghuman needs with available resources

    scarcity, the central economic problem:potentially unlimited human needs andlimited resources

    demand and supply: help solve scarcity

    by reconciling resources and needs

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    Dividing Up The Subject

    Macroeconomic issues managing demand and supply aggregates

    encouraging national economic growth

    minimising inflation

    managing the balance of trade

    managing cyclical economic fluctuations

    minimising unemployment

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    Dividing Up The Subject Microeconomic issues

    the choices to be made:

    what to produce?

    how to produce? for whom to produce?

    the concept of opportunity cost

    making rational decisions

    marginal benefits vs marginal costs

    the social implications of choice

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    Production Possibility Curve:Modelling Economic Relationships

    Diagrams

    represent models in economics

    illustrate basic economic relationships

    simplify and explain economic issues

    Production possibility curve (PPC)

    a fundamental economic model

    illustrates societys production choices

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    Production Possibility Curve

    Derivation of a ProductionPossibility Curve

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    Unitsoffood

    (millions) x

    w

    Units of clothing (millions)

    A Production Possibility Curve [Figure 1.1]

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    ModellingEconomic Relationships

    An economist uses diagrams to illustrateeconomic issues

    These diagrams are called models

    The production possibility curve (PPC)

    what the curve demonstrates

    microeconomics and the PPC:

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    Modelling Economic Relationships

    Using diagrams to illustrate economicissues

    The production possibility curve (PPC)

    what the curve shows

    microeconomics and the PPC:

    choice creates opportunity cost

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    Modelling Economic Relationships

    Using diagrams to illustrate economicissues

    The production possibility curve (PPC)

    what the curve shows

    microeconomics and the PPC:

    choice creates opportunity cost

    opportunity cost increases

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    Production Possibility Curve

    Opportunity Cost and the PPC

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    U

    nitsoffood(m

    illions)

    x

    y

    Z

    Units of clothing (millions)

    Increasing Opportunity Costs [Figure 1.2]

    1

    1

    2

    1

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    Modelling Economic Relationships

    Using diagrams to illustrate economic issues

    The production possibility curve (PPC)

    what the curve shows

    microeconomics and the PPC

    macroeconomics and the PPC

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    Modelling Economic Relationships

    Using diagrams to illustrate economic issues

    The production possibility curve (PPC)

    what the curve shows

    microeconomics and the PPC

    macroeconomics and the PPC:

    production within the curve

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    Production Possibility Curve

    Resource Use and the PPC

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    V

    X

    Y

    O

    F

    ood

    Clothing

    Making a Fuller Use of Resources[Figure 1.3]

    Production inside theproduction possibility

    curve

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    Modelling Economic Relationships

    Using diagrams to illustrate economic issues

    The production possibility curve (PPC)

    what the curve shows

    microeconomics and the PPC:

    macroeconomics and the PPC:

    production within the curve

    shifts in the curve

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    Production Possibility Curve

    Shifts in the PPC

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    O

    F

    ood

    Clothing

    Growth in Potential& Actual Output

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    O

    F

    ood

    Clothing

    Growth in Potential Output[Figure 1.4]

    Now

    5 years time

    x

    x1

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    O

    F

    ood

    x

    Clothing

    Growth in Actual Output

    x1

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    Circular Flow of Goods and Income:Modelling Economic Relationships

    The circular flow of goods and incomes

    firms and households

    what is a market?

    goods markets

    real flows: goods and services

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    Goods & services

    Circular Flow of Goods and Incomes - I

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    Goods & services

    $Consumer

    expenditure

    Circular Flow of Goods and Incomes - II

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    The circular flow of goods and incomes

    firms and households

    what is a market?

    goods markets

    real flows: goods and services

    money flows: consumer expenditure

    factor markets

    Circular Flow of Goods and Incomes

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    Goods & services

    $Consumer

    expenditure

    The services of the factors ofproduction

    Circular Flow of Goods and Incomes - III

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    Goods and services

    $Consumer

    expenditure

    The services of the factors of production

    Wages, rent,dividends, and so on

    $

    [Figure 1.5]

    Circular Flow of Goods and Incomes - IV

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    The circular flow of goods and incomes(cont.)

    macroeconomic issues

    the size of total flows

    microeconomic issues

    individual markets

    choices within goods and factor markets

    Circular Flow of Goods and Incomes

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    Learning Objectives

    2.1 Economic systems How do countries differ in theway their economies are organised?

    2.2 Demand How much will people buy of any item?

    2.3 The free market economy How well does it

    serves us? 2.4 The determination of price How much of any

    item will actually be bought and sold, and at what price?

    2.5 The free market economy How well does it

    serves us?

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    Types of economy

    classification by degree of governmentcontrol

    command economies

    free-market economies

    mixed economies

    Economicsystems

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    Economic systems

    The free-market economy

    free decision making by individuals

    firms seek to maximise profits

    consumers seek value for money frompurchases

    workers seek to maximise wages

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    The price mechanism shortages and surpluses

    shortage price rises

    surplus price falls

    equilibrium price

    where demand equals supply

    equilibrium

    a position of balance

    Economic systems

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    The effect of changes in demand and supply a change in demand

    a change in supply

    Interdependence of markets

    effect of a rise in demand

    in the goods market in the factor market

    Economic systems

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    Goods Market

    Dg shortage(Dg> Sg)

    PgSg

    Dg

    until Dg = Sg

    Factor Market

    Sg

    Sf

    Df until Df = SfDf shortage

    (Df> Sf)Pf

    The price mechanism:The effect of a rise in demand

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    Interdependence of markets

    effect of a rise in demand

    in the goods market

    in the factor market

    the interdependence of different goods

    markets

    interdependence and the public interest

    Competitive markets

    perfectly competitive markets

    everyone is aprice taker

    Economic systems

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    Demand

    The relationship between demand and price

    law of demand

    income effect

    substitution effect

    The demand curve

    assumptions

    the axes

    illustrates how much would be demanded ateach price

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    (1) (2) (3) (4)

    Price($ per kg)

    Tracey'sdemand

    (kg)

    Darren'sdemand

    (kg)

    Total marketdemand

    (tonnes: 000s)

    A 0.40 28 16 700

    B 0.80 15 11 500

    C 1.20 5 9 350

    D 1.60 1 7 200

    E 2.00 0 6 100

    The demand curve:The demand for potatoes (monthly)

    Market demand for potatoes (Monthl )

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    0

    0.4

    0.8

    1.2

    1.6

    2

    0 100 200 300 400 500 600 700 800

    Quantity (tonnes: 000s)

    Price($ per kg)

    0.40

    Market demand(tonnes 000s)

    700A

    Point

    Demand

    Market demand for potatoes (Monthly)

    APrice($per

    kg)

    Market demand for potatoes (Monthly)

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    0

    0.4

    0.8

    1.2

    1.6

    2

    0 100 200 300 400 500 600 700 800

    Quantity (tonnes: 000s)

    Price($ per kg)

    0.40

    Market demand(tonnes 000s)

    700A

    Point

    Demand

    Market demand for potatoes (Monthly)

    APrice($per

    kg)

    B 0.80 500

    B

    Market demand for potatoes [Fi 2 1]

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    0

    0.4

    0.8

    1.2

    1.6

    2

    0 100 200 300 400 500 600 700 800

    Quantity (tonnes: 000s)

    Price($ per kg)

    0.40

    Market demand(tonnes 000s)

    700A

    Point

    Demand

    Market demand for potatoes [Fig. 2.1]

    APrice($per

    kg)

    B 0.80 500

    B

    C 1.20 350

    C

    D

    D 1.60 200

    E

    E 2.00 100

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    Other determinants of demand

    tastes

    number and price of substitute goods

    number and price of complementary goods

    income

    distribution of income

    expectations of future price changes

    Movements along and shifts in the demandcurve

    Demand

    An increase/Shift in demand [Fig 2 2]

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    D1

    P

    O Q0 Q1 Quantity

    D0

    Price

    An increase/Shift in demand [Fig 2.2]

    An decrease in demand

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    D0

    P

    O Q1 Q0 Quantity

    D1

    An decrease in demand

    Price

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    Supply

    Supply and price

    as price rises, firms supply more

    it is worth incurring the extra unit costs

    they switch from less profitable goods

    in the long run, new firms will be encouraged toenter the market

    The supply curve

    assumptions

    the axes

    illustrates how much would be supplied at eachprice

    The Supply Curve:

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    Price ofpotatoes($ per kg)

    Farmer X'ssupply(tonnes)

    Total Marketsupply

    (tonnes: 000s)

    a 0.40 50 100

    b 0.80 70 200

    c 1.20 100 350

    d 1.60 120 530

    e 2.00 130 700

    The Supply Curve:The Demand for Potatoes (Monthly)

    Market supply for potatoes (Monthly)

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    0

    0.4

    0.8

    1.2

    1.6

    2

    0 100 200 300 400 500 600 700 800

    Supply

    a

    P

    0.40

    Q

    100a

    Quantity (tonnes: 000s)

    Price($perkg)

    Market supply for potatoes (Monthly)

    Market supply for potatoes (Monthly)

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    0

    0.4

    0.8

    1.2

    1.6

    2

    0 100 200 300 400 500 600 700 800

    Supply

    a

    P

    0.40

    Q

    100a

    Quantity (tonnes: 000s)

    Price($perkg)

    Market supply for potatoes (Monthly)

    b

    b 0.80 200

    c

    c 1.20 350

    d

    d 1.60 530

    e

    e 2.00 700

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    Other costs of production determinants of supply

    profitability of alternative products

    profitability of goods in joint supply

    nature, random shocks and other unpredictableevents

    aims of producers

    expectations of future price changes the number of suppliers

    Movements along and shifts in the supply curve

    Shift in Supply

    Shifts in the supply curve [Fig 2 4]

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    P

    QO

    S0

    Shifts in the supply curve [Fig 2.4]S1S2

    Increase in

    supply

    Decrease insupply

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    The determination of price

    Equilibrium price and output

    response to shortages and surpluses

    market clearing

    significance of equilibrium

    demand and supply curves

    Equilibrium price and output:

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    Price of Potatoes ($per kilo)

    Total Market Demand(Tonnes: 000s)

    Total Market Supply(Tonnes: 000s)

    0.40 700 (A) 100 (a)

    0.80 500 (B) 200 (b)

    1.20 350 (C) 350 (c)

    1.60 200 (D) 530 (d)

    2.00 100 (E) 700 (e)

    Equilibrium price and output:Market demand and supply of potatoes

    (monthly) [Table 2.3]

    Determination of market equilibrium [Fig 2 5]

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    0 100 200 300 400 500 600 700 800

    E

    D

    C

    A

    a

    c

    d

    e

    Supply

    Demand

    Bb

    2.00

    1.60

    1.20

    0.80

    0.40

    Quantity (tonnes: 000s)

    Determination of market equilibrium [Fig 2.5]

    Price

    ($perkg)

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    Significance of Equilibrium price and output

    response to shortages and surpluses

    market clearing

    demand and supply curves

    effect of price being above equilibrium

    surplus

    price falls effect of price being below equilibrium

    shortage price rises

    equilibrium: where D = S

    The determination of price

    Determination of market equilibrium [Fig 2.5]

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    0 100 200 300 400 500 600 700 800

    E

    C

    B

    Aa

    b

    c

    e

    Supply

    Demand

    D dSURPLUS

    (330 000)

    2.00

    1.60

    1.20

    0.80

    0.40

    Quantity (tonnes: 000s)

    q [ g ]

    Price($pe

    rkg)

    Determination of market equilibrium [Fig 2.5]

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    0 100 200 300 400 500 600 700 800

    E

    D

    C

    Aa

    c

    d

    e

    Supply

    Demand

    Bb

    2.00

    1.60

    1.20

    0.80

    0.40

    Quantity (tonnes: 000s)

    q

    Price($perkg)

    Determination of market equilibrium [Fig 2.5]

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    0 100 200 300 400 500 600 700 800

    E

    D

    C

    B

    A

    a

    b

    c

    d

    e

    Supply

    Demand

    SHORTAGE

    (300 000)

    2.00

    1.60

    1.20

    0.80

    0.40

    Quantity (tonnes: 000s)

    q [ g ]

    Price($perkg)

    Determination of market equilibrium [Fig 2.5]

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    D d

    Qe

    E

    B

    Aa

    b

    e

    Supply

    Demand

    2.00

    1.60

    1.20

    0.80

    0.40

    Quantity (tonnes: 000s)

    q [ g ]

    Price($pe

    rkg)

    Effect of Shift in demand

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    Effect of Shift in demandcurve

    Movement to a new equilibrium

    movement along S curve and new D curve

    rise in demand (rightward shift) P rises

    fall in demand (leftward shift) P falls

    Effect of a shift in the demand curve [Fig 2.6]

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    P

    QO

    Pe1

    Qe1

    S

    D1

    D2

    g

    [ g ]

    Effect of a shift in the demand curve [Fig 2.6]

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    P

    QO

    Pe1

    Qe1

    S

    g h

    D1

    D2

    Pe2

    Qe2

    i

    [ g ]

    Effects of shifts in the supply curve

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    movement along D curve and new S curve

    rise in supply (rightward shift) P falls

    fall in supply (leftward shift) P rises

    Effects of shifts in the supply curvef price

    Effect of a shift in the supply curve [Fig 2.7]

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    P

    QO

    Pe1

    Qe1

    D

    S1

    S2

    g

    pp y [ g ]

    Effect of a shift in the supply curve [Fig 2.7]

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    P

    QO

    Pe1

    Qe3Qe1

    D

    S1

    S2

    j g

    k

    pp y [ g ]

    Pe2

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    The free-market economy

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    The free market economy

    Advantages of a free-market economy

    transmits information between buyers and sellers

    no need for costly bureaucracy

    incentives to be efficient

    competitive markets respond to consumer wishes

    Problems with a free-market economy

    competition may be limited

    inequality

    environment and social goals may be ignored

    The free-market economy

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    The free market economy

    The mixed economy

    types of intervention

    use of taxes, subsidies and benefits legislation and regulation

    direct provision by the government