Week 8 lecture on business models

UNDERSTANDING BUSINESS MODELS

Steven Noble

“consider how digital technologies are changing the workplace and work practices currently and may further change them in the near future”

THIRD REFLECTION

“consider how digital technologies are changing business models and may further change them in the near future”

WHAT STEVEN HEARS

Source: unknown author, France, 1900 or 1901

Source: Khan Academy website, 2013

Business model: “how a company creates values for itself while delivering products or services for its customers”

DEFINITION

Or, with a not-for-profit: “how an organisation sustains itself while creating value for its stakeholders”

DEFINITION

A MODERN CLASSIC

BUSINESS MODEL CANVAS

Source: Osterwalder & Pigneur, Business Model Generation, 2010

CUSTOMERSEGMENTSSource: Jennifer Trovato, Unsplash.com

VALUE PROPOSITIONS

Source: Pawel Kadysz, Unsplash.com

CHANNELS & CUSTOMERRELATIONSHIPS

Source: Johnny Lam, Unsplash.com

ACTIVITIES, RESOURCES& PARTNERSHIPS

Source: gozha.net, Unsplash.com

COSTS & REVENUE

Source: Alejandro Escamilla, Unsplash.com

DIGITAL DISRUPTION

Source: Alejandro Escamilla, Unsplash.com

BOOK PUBLISHING: BEFORE




Broad audience



Broad audienceRetail

network




network

Hits and broad

content




network

Hits and broad

content

Content acquisition, publishing and sales




network

Hits and broad

content


Publishing knowledge;

content




network

Hits and broad

content


Publishing knowledge;

content

Publishing and marketing costs Wholesale revenues

BOOK PUBLISHING: AFTER


Niche authors; niche audiences




Lulu.com




Lulu.com

Communities of interest; online profile




Lulu.com


Self-publishing services; market for unique content




Lulu.com



Platform development; logistics




Lulu.com




Platform; print-on-demand infrastructure




Lulu.com




Platform; print-on-demand infrastructure

Platform management and development

Sales commissions (low); publishing service fees

• Steven Noble• [email protected]• http://testivate.com• @steven_noble• 0404 041 928

THANKS! AND LET’S STAY IN TOUCH

mailto:[email protected]

mailto:[email protected]

http://testivate.com

http://testivate.com

Week 8 lecture on business models

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Transcript of Week 8 lecture on business models