Week 6 project starter - social media management
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Transcript of Week 6 project starter - social media management
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Recap
• Week 1 – Brainstorming• Week 2 – Business Planning• Week 3 – Staying Organized• Week 4 – Developing Your Brand• Week 5 – Designing Your Website
• Week 6 – Social Media
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So What Is Social Media?
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Social Media is about
• Networking– Meeting new people who you won’t ordinarily meet
(outside of the people you know personally)• Sharing of ideas and concerns– Collaboration and engagement
• A strong network is needed to run a successful business or start-up– You need people who support and love what you do.
Your closely nit group of friends/family WILL not cut it.
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Expanding Your Circle of Influence
• We all have a circle of influence– My friends / colleagues who like the work I do• They have a circle of influence
– Those people are the ones who like the work my colleague does
– Chances are, I don’t know most of them» That group of people also has a circle of influence of
people who trust them» Chances are, I don’t know any of them» ^--This is your audience, the people you need to
introduce your BRAND too.
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Identifying
Users• People who will use your
end product
Fundraising – people who are involved in campaign
Consumers• People who will buy your
end product
Fundraising – people who donate to your campaign
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Social Media – Hard Work
• You need to be vigilant and active on social media
• People expect quick responses• You need to do A LOT of statistical tracking,
monitoring, and constantly revisiting your social media strategy.
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So Why Do I Need This?
• You need advisors and supporters– Advisors will provide input– Supports will share what you say
• Link your “brand” to your “website”– And later to your crowdsourcing campaign (kickstarter /
indiegogo)
• You need a responsive following of users when your campaign goes live.
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LinkedIn is especially popular among college graduates and internet users in higher income households
Facebook also has high levels of engagement among its users: 63% of Facebook users visit the site at least once a day, with 40% doing so multiple times throughout the day
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TwitterTwitter Users are Influencers
140 Character Messages – Make Them Count
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Twitter Tips• When starting a tweet to a specific user, and you want everyone to see, DO NOT
start with “@SoandSo you are correct!”. Instead:– “.@SoandSo you are correct!”
• Retweet, Retweet, and Retweet– But don’t only fill your feed with Retweets
• Follow Friday– Do this. Identify your most active users, and let the world know. People will do the same for
you.
• Hashtag as often as you can, but #don’tbeannoying #aboutit #becauseitmakesyoulookweird– But if you are talking about #startups or #libraries or #coolideas people who follow those
hashtags will see your tweet
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Analytics
• Followerwonk.com
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Analytics
• Set up monitoring for your website, brand names, etc• Commun.it
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Scheduling Posts
• You should schedule updates about your project so your followers may remain informed, and share those updates with others.
• Use graphics and videos!• Communit.it is recommended– free limited,
but worth paying for the plan.• HootSuite is good – but they have been limiting
it more and more.
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Scheduling Posts
• Schedule posts with articles during peak times• Klout.Com – Will also post to LinkedIn
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Followers / Unfollows
• You want to follow users that share interests and are engaging on twitter.
• JustUnfollow.Com to help monitor who follows and who unfollows.
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• Facebook users are engaging• When developing a Company Page and you
are paying for advertising, focus on getting more “Likes”– Those people who like your page can constantly
be marketed too, versus paying for a status update or a link to your website.
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Facebook Tips
• Be part of as many groups as you can that match your – Target Market– Interests– Collaborative Goals
And be active in those groups – communicate, like, and share. • Have some humor. People like jokes and will
share things they find amusing
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• A great place to write longer articles and have them shared in your network:
My recent post was not successful.
If someone where to like my post, I wouldexpand my social influence to the next circle (So those people’s connections)
If one of their connections engaged my updateI would expand to the third circle. That is my goal
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LinkedIn Tips
• Like and share posts • Be part of groups and be an active member– If you are doing a project that requires some coding,
talk about that development language and see if you can get others to help when your stumped.
• Write recommendations and endorse others. • Be sure to have both your personal profile
completely filled and your company profile accurate and complete.
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Recommended Strategies
• Use twitter to push out updates on Facebook.– https://support.twitter.com/articles/31113-using-t
witter-with-facebook
• However, LinkedIn does not let twitter push to Facebook. Use LinkedIn to share articles and longer bits of information– http://twitterfeed.com/; have your blog posts
update to LinkedIn, Twitter and Facebook
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Building Your Image
• Essentially, use of social media allows you to build your image and brand more.
• Start doing this now; create accounts and start contributing to the conversation. People will look you up online, and want to see what have you done.
• This is great for SEO. When people search for your idea to decide whether or not to fund, you want your positive interaction to show.
• People simply will not want to help fund your idea if you don’t have an online presence.
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Controlling Your Image
• Brandyourself.com
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Social Media Wins
• On Social Media, customer service is everything
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Social Media Fails
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So How To Manage Social Media?
• You want to provide timely updates• You want to share stories• You want to contribute conversations and
handle customer complaints, in a positive manner.
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Setting Your Goals
• You want a solid following of users on your social media accounts before launching your campaign.
• Let your followers know about the campaign, and get them excited for launch date.
• Encourage them to RT
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Video Marketing
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Creating a video
• Short and to the point• This is the video that people will watch quickly
to get information on whether or not to fund your project.