Week 5: Critical Reading (Continued!) Mr. Labriola Section 003 and 020.
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Transcript of Week 5: Critical Reading (Continued!) Mr. Labriola Section 003 and 020.
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Week 5: Critical Reading (Continued!)
Mr. Labriola
Section 003 and 020
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Roadmap
Do Now
Take Roll
Moving Forward (Schedule for the next weeks)
BA3
Group Game Time!
Homework for next week
Questions?
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Do Now
After doing BA2 and BA3
Are there any concepts that you do not fully understand/feel confident with?
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Moving Forward
NO Office Hours on Thursday (I am going to two different conferences this weekend to give presentations.)
I will be available after each class today for 1 hour (930-10:30 and 12:30-1:30) to make up for the 2 hours of office hours that I will be missing.
This week there is NO Brief Assignment due this week on Friday.
The next BA is BA4 that is due NEXT Friday (October 3rd)
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BA3
Any questions about BA3 (You should have submitted it on Friday)
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GAME TIME!
Break up into groups of 5
Sit together with your group, and face front
We are going to watch some commercials/look at an advertisement
Please try to make a list of the different rhetorical choices you see being used
You will need to explain what they are and how they are being used
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Old Spice Commercial
https://www.youtube.com/watch?v=owGykVbfgUE
Audience?
Purpose?
Rhetorical Devices?
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Old Spice Commercial Purpose: Appeal to different senses of men (getting girls) and
women (diamonds and things that they want)
Audience: Women with bad smelling men
Men- Young bachelor’s
Repetition
Illustration
Hyperbole
Ethos? He uses Old Spice, he knows what he’s talking about
Pathos? Wealth
Guys desire to get girls
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Alabama Agricultural Commissioner
https://www.youtube.com/watch?v=HQdTgkY321s
Audience?
Purpose?
Rhetorical Devices?
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Political Ad – Ag Commish Audience: Alabama Republican voters
Farmers
Older People (40s-100s)
Law enforcement/NRA members
Purpose:
Get voters (more support)
Why they should vote for me
Republican party’s wants/needs
Mudslinging/dissing his opponent
Ethos?
marine (war vet), farmer, cop, business, republican
On a horse, on a farm, pulls out a gun
Pathos? he cares about Alabama
Republican wants/needs (old people)
Close-up of horse (he talks like the horse)
Sympathy – losing farms, losing jobs
Logos? $5 billion
3 family farms a day
Illegals (by the thousands)
His opponent on facebook
Hyperbole – thugs, illegals, keeping secrets, stealing (signs)
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Stauer Watch Ad
Audience?
Purpose?
Rhetorical Devices?
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Stauer Watch Ad Audience:
Gullible people
People without phones (who uses a watch?)
Older people (50s-100s)
Cheap rich people??
Purpose:
BE A MAN
Look like a million bucks (make you look rich)
Imagery – the face of the watch Glare/glimmer
Alliteration – biggest, baddest
personification – works twice as hard Tough --
simile – look like a million bucks Built as tough as a battleship
repetition
Get this watch for $49
Ethos? provide commentary (c? from Colorado?)
A+
Made by people who are tough for people who are tough
Pathos? Special – you can get this deal
People that want to get a good deal
Self confidence
Strength
Appearance
Logos? Facts: $49
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Homework due Sunday
Write a rough draft of a thesis statement for the article that you want to do for the 1.1 draft
This will be practice for the BA4
We will workshop these in class on Monday (9/29) so PLEASE PRINT THEM and bring them to class
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Congrats Everybody
Congratulations to everybody here for surviving the first 5 weeks of 1301 and college.
You’re officially about 1/3 of your way through this semester!
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Questions?