Week 4 Activity Guide

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    Achievement Accelerator Discussion Guide: Week Two

    Week Two Overview

    In this weeks session, Brendon shares four separate but complimentary frameworks for

    better understanding and influencing others. He describes these models as critical to

    his ability to influence millions of people as well as small teams and even those heloves. If you are the person who understands other people better than those around

    you, and you have the intention and ability to influence their beliefs and behaviors,

    then you are the one likely to make the greatest difference.

    Summary

    Four new models are introduced in this weeks lesson.

    1. Social Intelligence Model

    This model reveals that there are 10 human drives that are influencing how peoplethink, feel, and behave at all times. Understanding and mastering these drives is critical

    to knowing and relating with others. The human drives include Primary Drives like

    Control, Competence, Congruence, Connection, and Caring. And the Forward Drives

    include Change, Challenge, Creative Expression, Contribution, and Consciousness.

    Sentence Completion Activities

    Use the following sentence starters to think about this framework. You can apply

    it to yourself or to someone you are trying to influence. For brevity sake, the

    sentences below are oriented toward you.

    2

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    Visit BrendonBurchard.com for questions or more training.

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    Achievement Accelerator Discussion Guide: Week Two

    An area of my life where I dont feel I have enough Controlis (or, An area of life

    that might be lacking Control in someone elses life whom I am trying toinfluence is) And the way its been effecting my/their behavior is And the

    thing I could do to improve this area of my life is

    An area of my life where I dont feel I have enough Competenceis And the

    way its been effecting my behavior is And the thing I could do to improve thisarea of my life is

    An area of my life where I dont feel I have enough Congruenceis And the

    way its been effecting my behavior is And the thing I could do to improve this

    area of my life is

    An area of my life where I dont feel I have enough Connectionis And the way

    its been effecting my behavior is And the thing I could do to improve this area

    of my life is

    3

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    Visit BrendonBurchard.com for questions or more training.

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    Achievement Accelerator Discussion Guide: Week Two

    An area of my life where I dont feel I have enough Caringis And the way its

    been effecting my behavior is And the thing I could do to improve this area ofmy life is

    An area of my life where I dont feel I have enough Changeis And the way its

    been effecting my behavior is And the thing I could do to improve this area of

    my life is

    An area of my life where I dont feel I have enough Challengeis And the way

    its been effecting my behavior is And the thing I could do to improve this area

    of my life is

    An area of my life where I dont feel I have enough Creative Expression is

    And the way its been effecting my behavior is And the thing I could do to

    improve this area of my life is

    4

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    Visit BrendonBurchard.com for questions or more training.

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    Achievement Accelerator Discussion Guide: Week Two

    An area of my life where I dont feel I have enough Contribution is And the

    way its been effecting my behavior is And the thing I could do to improve thisarea of my life is

    An area of my life where I dont feel I have enough Consciousnessis And the

    way its been effecting my behavior is And the thing I could do to improve this

    area of my life is

    5

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    Visit BrendonBurchard.com for questions or more training.

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    Achievement Accelerator Discussion Guide: Week Two

    2. The Persuasion Formula

    Here, Brendon shares his 3-part formula for thinking through any situation in whichpersuasion will be critical: mediations, negotiations, requests of your family, and more.

    He states that the foundation of all persuasion rests on our ability to Acknowledge

    others, to explicitly share our understanding of and appreciation for their realities. We

    must acknowledge other peoples challenges and struggles, and their successes and

    struggles in the past, before attempting to make a request of them. Next, we must also

    stoke their Ambition for a better future. As we do that, we can gain greater persuasion

    by sharing explicitly how their actions can bring them great intrinsic reward (personal

    meaning, passion, and enjoyment) and extrinsic reward (social recognition or reward

    like status, money, power, awards, social popularity or appreciation). Finally, we mustoverlay to all this communication a high dose of Affect, or emotion. We have to share

    stories or utilize our tone in order to make people feel like wanting to do something on

    an emotional level.

    Sentence Completion ActivitiesUse the following sentence starters to think about this framework. You can apply

    it to yourself or to someone you are trying to influence. For brevity sake, the

    sentences below are oriented toward you.

    6

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    Visit BrendonBurchard.com for questions or more training.

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    Achievement Accelerator Discussion Guide: Week Two

    An area of my life I need to persuade people better to support me is

    In my next situation of persuasion (think of someone specific you want to

    persuade), the things Id have to say to them to Acknowledge them would be

    things like:

    In my next situation of persuasion (think of someone specific you want to

    persuade), the things Id have to say to them to stoke their Ambition would be

    things like:

    In my next situation of persuasion (think of someone specific you want to

    persuade), the things Id have to say to them to gain more Affect (emotion) from

    them would be things like:

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    Visit BrendonBurchard.com for questions or more training.

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    Achievement Accelerator Discussion Guide: Week Two

    3. The Influence Model

    This model explains that, in order to influence others over the long term, we mustteach them how to THINK. The more articulate and explicitly we become in sharing

    how people should think about themselves, others, and the world, the more we shape

    their point of view and thus their life. Second, we gain influence by CHALLENGING

    others to demonstrate more character, to improve their relationships, and to contribute

    more to meaningful things. Finally, we must be ROLE MODELS for all of this - living in

    congruence with what we espouse and demonstrating our own ways of thinking and

    growth.

    Sentence Completion Activities

    Use the following sentence starters to think about this framework.

    8

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    Visit BrendonBurchard.com for questions or more training.

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    Achievement Accelerator Discussion Guide: Week Two

    In my next situation of influence (think of a specific situation or group of people

    you want to influence), the things Id have to say to them to influence them onhow to THINK about themselves, others, and the world include

    In my next situation of influence (think of a specific situation or group of people

    you want to influence), the things Id have to say to CHALLENGE them toimprove their character, connections, or contributions include

    In my next situation of influence (think of a specific situation or group of peopleyou want to influence), the things Id have to say and do to ROLE MODEL what I

    desire of others include

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    Visit BrendonBurchard.com for questions or more training.

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    Achievement Accelerator Discussion Guide: Week Two

    4. The Leadership Model

    This leadership framework, called E6, represents six practices required to enactleadership. Each E is addressed Envision, Enlist, Embody, Empower, Evaluate, and

    Encourage. Envision is about creating a compelling vision for ourselves and those we

    lead. Enlist requires us to engage potential collaborators and to work with them to

    create a vision that reflects mutual purposes. We must also express our vision in clear,

    persuasive terms. In Embody, we remind ourselves to walk our talk and to lead with a

    genuine focus on becoming a role model for others. The complex idea of empowering

    collaborators to lead and serve is dealt with in Empower. This involves granting those

    we lead with resources, decision-making authority and trust. Evaluate means we must

    continually assess our progress toward our vision as well as our peoples performanceand vision. Finally, Encourage reminds us to lift those around us, sustain hope, and

    keep our own emotions in check as we seek higher states of motivation and morality.

    Sentence Completion Activities

    Use the following sentence starters to think about this framework.

    10

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    Visit BrendonBurchard.com for questions or more training.

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    Achievement Accelerator Discussion Guide: Week Two

    In my next situation of leadership (think of a specific situation or group of people

    you want to lead), the things Id have to do or say in the ENVISIONprocessinclude

    In my next situation of leadership (think of a specific situation or group of people

    you want to lead), the things Id have to do or say in the ENLISTprocessinclude

    In my next situation of leadership (think of a specific situation or group of people

    you want to lead), the things Id have to do or say in the EMBODY processinclude

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    Copyright The Burchard Group. All Rights Reserved. Do Not Duplicate or Distribute Without Written Permission.

    Visit BrendonBurchard.com for questions or more training.

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    Achievement Accelerator Discussion Guide: Week Two

    In my next situation of leadership (think of a specific situation or group of people

    you want to lead), the things Id have to do or say in the EMPOWER processinclude

    In my next situation of leadership (think of a specific situation or group of peopleyou want to lead), the things Id have to do or say in the EVALUATEprocess

    include

    In my next situation of leadership (think of a specific situation or group of peopleyou want to lead), the things Id have to do or say in the EMPOWERprocess

    include

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    Copyright The Burchard Group. All Rights Reserved. Do Not Duplicate or Distribute Without Written Permission.

    Visit BrendonBurchard.com for questions or more training.