SHIFT MAGAZINEGet inspired

Using This Manual....003

Process.....................006

Logo Variations.........010

Incorrect Usage.........013

Media........................015

Sketches...................018

Color Specifications..022

Size Specifications....024

Logo Usage...............026

Table of Content01

01Using This Manual

004 002

New sensibility has attached itself to age. What is it that makes one feel like a great designer? – Graphic design, a thought-process, experience or wisdom? Get the influence and inspiration from your peers through shift e magazine. Power is shifting from the older generation to the younger. In a time when being young is ageless and

wisdom is selective, the 20-something age group of designers is in a different space from where it has ever been. Shift e magazine (art, business, and culture of design.) Plan to reach a target audience of young entrepreneur male and female designers, also photographer’s ages ranging from 18 to 30. Its competitors are print, I.D, How design and Communication arts.

The topics of fashion, photography, typography, fine arts, and graphic design as a business will sure to be a form of motivation for anyone interested in the design field. The magazine offers a

unique gateway for young creative me and women to explore an eclectic self-indulgence. The magazine seems pretty well split between the genders as it covers both male and female designers point of views. Shift has a youthful and fun look that reflects their audience and has sort of “abstract” feel to it. The design isn’t very complex; there isn’t much going on, mostly tabs, galleries and texts with consistent colors and large photos. Shift, with time will grow to be a extremely popular bimonthly graphic design e magazine about visual culture and design.

Using This Manual

005Using This Manual

Developers may use Shift or Shift Magazine mark in a referential phrase on packaging or promotional/advertising materials to describe that the third party product is compatible with the referenced Shift or Shift Magazine, provided they comply with the following requirements.

•The Shift mark appears less prominent than the product name.•The product or Company is in fact compatible with the referenced Shift Magazine.•The reference to Shift does not create a sense of endorsement, sponsorship, or false association with the magazine.•The use does not show Shift in a false or derogatory light.•Your name and logo appear more prominent than the Shift word mark on all printed materials related to the publication.

In following these guidelines, you help us protect our valuable trademark rights and strengthen our corporate and brand identities. By using an Shift trademark, in whole or in part, you are acknowledging that “S” is the sole owner of the trademark and promising that you will not interfere with Shift’s rights in the trademark, including challenging Shift’s use, and that you will not harm, misuse, or bring into disrepute any Shift trademark.

02Process

02 Here show are Three totally different concepts of mood boards for Shift Magaine. From the color Pallets to the images, they all portray the types of designers we target for the magaine. Each are labeled accordingly.

007Process

Photography

Fashion Design

008

Graphic Design

009

03Logo Variations

03 011

We chose to brand this magazine to help convey the message that Shift is for the artist who is a designer at any level and was created to help inspire designers. The magazine has a commitment to be a platform to profile artists who are representing artistic vision in the marketplace and who can both encourage and provide role models to other men and women. The magazine is for any artist weather it be photography, fashion or graphic design.

M A G A Z I N E

M A G A Z I N E

SHIFT

SHIFT

Black On White

White On Black

The chosen type is Walkway Oblique. With a stroke level set to 1. This font perfectly represents this logo, with a slight tilt to the right it embodies the logo and trademark of Shift

Logo Variations

012

SHIFTSHIFT MAGAZINE

M A G A Z I N ESHIFT

Here shown to your right are three examples of how to use the logo. The most important part of the logo is the word Shift. The word cannot be changed in any shape or form. The word magazine can be placed where ever the designer see fit. the shift logo was designer to be versitile. 04

04Incorrect Usage

SHIFT

SHIFT

M A G A Z I N ESHIFT

Here shown to your right are three examples of how NOT to use the logo.For example, the usage of other fonts that are slightly different, within a box or any shapes and a thicker stroke.

Never use simular fonts, nothing other than Walkway Oblique

Never enclose the logo within any shapes (circles or boxs)

Never use astoke higher or lower than 3.

Incorrect Usage 05014

05Media

Here shown to your right is a story board of a multi media campaign for Shift Magazine. From start to finish it shows how a designer looks to ShIFT Magazine for inspiration in different aspects of design.

Media016

017

06Sketches

06 019 Sketches

Here shown are the beginning stages of the logo sketch designs for Shift Magazine. Also are the sketches for print advertisments for the magazine.

020

021

07Color Specifications

07 008023

CMYK: 0-0-0-0R:0 G:0 B:0

The corporate colors for Shift magazine are very basic black and white.The color will change through out the web-site and publication depending on the color scheme of that particular issue.

CMYK: 0-0-3-0R:255 G:254 B:246

Color Specifications

08Size Specifications

08 2in

7inThe size or the logo should be no larger than 7in x 2in

The size or the logo should be no smaller than 2in x 1.3in

Size Specifications

SHIFTSHIFT1.3in

2in

025

09Logo Usage

027Here is an example of a cover page for our printed version of Shift Magazine. This is the future and over all goal, to start with web and then distribute a printed publication monthly.

Logo Usage09

028

M A G A Z I N ESHIFT

M A G A Z I N ESHIFT

Here are examples of the Shift Magazine logo printed on T shirts(Plain white and Black)

029

MA

GA

ZI

NE

SHIFT

M A G A Z I N ESHIFT

To the left is a exanple of the Shift Magazine Logo printed on a baseball T shirt. We wanted to go out side the norm and show a different type of shirt. At the bottom is a example of the logo printed on a lap-top shell. Because most of our target audience are designers, we should promote computer products as well.

SHIFT MAGAZINE Project Book