Week 1Class + Market Overview

Class Overview

Week 1: Course Overview + Your Future StudentsWeek 2: Develop Your Signature Topic

Week 3: Design Your CourseWeek 4: Find Your Teaching Style

Week 5: Teach OnlineWeek 6: Fill Those Seats (Marketing + Sales)

What to Expect

Overview lesson every Monday (in video + audio format)Additional content Tuesday - Thursday (as needed)

Marketing action step every FridayFour live Q&A calls

Market OverviewTypes of classes

Types of subject matter

Fears + Doubts

There are already so many classes out there? What will make my class special?

All the information is already online (and much of it for free)! Why would someone

pay to take my class?

E-courses“Standard” e-courses

Weeklong/Camp/Bootcamp Long term/Year long

Self-studyE-learning hubs

In-person classes + workshops

One day/Multi-day/Multi-week

Teaching in your own studio/workspaceTeaching through a guild, organization, or arts center

Teaching in a rented space

images via decor8blog.com

Retreats + CampsOne or multiple teachers

Combination of location + topicUsually include lodging/food

Subject MatterSkill

CreativityLifestyleBusiness

Many classes defy or cross categories!

Continuum between skill and creativity

Some skills can be in service of a lifestyle course or a business course (Example: blogging)

You don’t have to place your course in any particular category, think of them as

guidelines to get you started!

Action steps:

1. Browse the links list (in the post below this video), Seek Your Course, and online learning hubs to see what’s out there

2. Stop if you feel overwhelmed or discouraged!

3. Get a notebook or sketchbook dedicated to Do/Teach and your future class. Record any ideas that come to you. (Even if they feel silly or crazy.)

4. Use the hashtag #doteach to share anything you’re excited about on social media. (Just please don’t share the private course content.)