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    WEDDING MART

    Submitted To : MD. ANWAR HOSSAIN

    ACTING PRINCIPAL

    DHAKA CITY COLLEGE

    Submitted By : Back 2 Culture

    BBA(12TH batch)

    SEC: A1 (C)

    Date : 30.03.2010

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    Date: 30th March, 2010.

    ToProfessor MD. ANWAR HOSSAIN

    Principal

    Dhaka City College,

    Subject: To submit the assignment on WEDDING PLANNING.

    Dear Sir,

    We respectfully state that you have assigned a report on the

    topic on WEDDING PLANING .To prepare this report we have

    given our best effort.

    However, as we are student and still in learning process there

    may have some lackings, limitations and errors in this report.

    We are very much grateful to you for giving us the opportunity

    to find out and gain knowledge on the aspect. Preparing this

    assignment is an experience for us in our practical life. We

    would like to think for providing us with such opportunity.

    Sincerely yours

    Tamim on behalf of

    Back 2 Culture

    Signature .........................................

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    ACKNOWLEDGEMENT

    All praise is for Almighty Allah. We are grateful to him , in all regards ,here we thank

    the almighty that he gave us the ability to prepare this report . We want to thank our

    honorable principal MD. ANWAR HOSSAIN and Coordinator Mr. HAFIJUL ISLAM.

    We are grateful to our supervisor MUMTAHINA ISLAM We also thank to our guide

    teacher MD. SOHEL AHMED who helps us use to create such a report . it is necessary

    to know the relevance between theory and practical knowledge as well. So , a student

    can only claim himself of true knowledge , by virtue of preparing such kind of report .

    It is with the affection and appreciation that we would like to thank everybody who

    work extremely hard and help us quite a lot . We are very grateful to our honorableteachers. Many event management companies help us to collect data and provide us

    much important information. Last of all but not the list is our team members. We work

    very hard for this report. We went so many places and work heart and soul for giving

    the best sort.

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    NAME OF GROUP MEMBERS

    Name of Group members ID No.

    1. Md. Fahian Tamin 21

    2. Lucy Purobi Palma 22

    3. Bushra Munira 23

    4. Shafique Hasan 24

    5. Md.Raiyan Khan 25

    6. Ishrat Jahan 26

    7. Mahmuda Yasmin 27

    8. Anika Tahsin 28

    9. Mohammad Fazlay Rabby 29

    10. Noushin Parvin Meem 30

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    EXECUTIVE SUMMARY

    Marriage is a very important part of every peoples life. Now it has become a trend to

    organize the marriage in different and exceptional way and Wedding Mart is here for

    those people who want to keep their wedding memorable. Wedding Mart is a

    partnership business that has ten members. Our organization has three branches situated

    in Gulshan,Dhanmondi and Baily Road.

    We have the sense fresh, new and original ideas that will ensure the event we organize

    is successful , unique and memorable. With our young and creative minds, we always

    ensure that we bring out outstanding events that are really distinguished from other

    events of the same field.

    Now there is no business like Wedding Mart which selling all the items required for the

    marriage as well as providing service pertains to the marriage such as organizing the

    marriage, decorator service, photography , DJ service etc under one roof. We are also

    providing parlor service to the customers on a contractual basis.

    We also have our specific pricing method and payment method and attractive discount

    as well. We have three packages, these three package prices will be determined along

    with location or venue, time and days we will get to arrange it etc. The price of our 1st

    package is 600000 Tk., 2nd one is 500000 Tk., and the 3rd one is 400000 Tk.

    As our social responsibility we help acid affected and physically handicapped people by

    employing them .We also promote social awareness against dowry.

    To maintain proper image of a product we have to consider many factors such as costs

    discounts freight, make-up etc. For a product we have researched market, analyze

    competitors prices of product and select a fear price that consumers can pay

    satisfactorily.

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    INTRODUCTION

    Wedding Mart is a shop where we will provide huge collections, event

    management and all types of wedding related services to clients. We

    will provide dresses for both bride and bridegroom on order basis as

    well as on contractual basis. There will be the provision for

    purchasing all bridal cosmetics to ornaments. In the event

    management program, we will provide the Wedding Ceremony

    Program on discount basis as well as we will sell materials which are

    needed to arrange a wedding event. Primarily we are targeting only

    the Muslim and Hindu religions for providing our products and

    services as in our country most people belong to these two religions.

    But in near future, we will come up for other religions as well. Our

    business comprises different sections of product and services. People

    can easily choice product from the huge collection whatever they

    need according to their budget, lifestyle or their intention and we

    assure them that they will be also benefited by all types of wedding

    related services provided by us. It is totally a new concept where we

    have mainly focused on serving those customers who want to make

    their wedding event memorable with exclusive wearing materials

    along with exclusive services. Therefore we have developed our

    slogan in this way-

    Make your choice memorable forever.

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    ObjectivesThere are some objectives of our company. these are -

    1. To broaden our Market of Country Goods

    2. Creating Employment opportunely

    3. To Develop our Marketing Facilities

    4. To Sell in a Favorable Price.

    MethodologyWe have primary and secondary data sources to prepare this

    report. To collect the primary information We had to prepare

    questionnaires and also to visit the shops to obtain information

    through oral interviews. This report has been prepared

    maintaining following steps:

    1. At first we represented the theoretical and historical

    background of the report.

    2. We have gone to visit BD Wedding Event to Collect their

    Marketing and Financial Information through oral interviews.

    3. We got our information from our teacher and by internet. We

    tried our best to put our best effort to make the report

    effective and informative.

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    Limitation

    We face some problem to prepare the report. The hinder we havefaced. The hindrances are:

    1. We dont get enough time to ready the report properly.

    2. No primary data is available or easy collectable.

    3. Access to the necessary data source was very difficult

    INDUSTRYBackground

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    Wedding Mart is a shop come event management

    organization that has grown from a wedding planning

    concern .Since its commencement in 2010 , this

    venture has spread ,verified and combined in its quest

    to enhance corporate value and customers

    satisfaction .Our organization was founded as a

    service oriented organization.

    INDUSTRYHistoryWe the ten friend of the Group. We the owner of wedding Mart. Now

    there is no Business like us who is selling all items required for the

    marriage This is absolutely a new Business Concept in Bangladesh.

    Our group member Nabila gave us this unique business plan.

    VISION STATEMENT

    In three years Weeding Mart will be established in Dhaka city and the

    expansion plan will be developed to expand in other parts of the

    country to meet the growing demand of wedding products and event

    management services together.

    MISSION STATEMENT

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    Wedding Mart mission is presented below:

    We, the employees and management of wedding Mart, make this pledge to

    you, our valued customers:

    We pledge that we will provide high quality and branded

    wedding product in a friendly manner

    We pledge that we will provide only quality product that meet

    the growing demand of our target customers

    We pledge that we will provide service to organize wedding

    ceremony and other decorator services to our valued customers

    GOAL

    To achieve our vision is our main goal and we can achieve our vision.

    We will provide the best service. We will establish our branch in every

    district of BD.

    UNIQUENESS

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    This is one of the New Business in Plan and Wedding related all

    Services Bangladesh which provides only Wedding

    Multiple Facilities

    Wedding Mart offers a multiple facilities to their

    customers like parking facilities, trial room facilities,

    washroom facilities etc to make the customers shopping

    pleasant and memorable.

    Along with providing diversified

    products and services, Wedding

    Mart also offers multiple facilities

    to the customers who come for

    shopping. We provide many facilities like parking facilities, trial

    room facilities, washroom facilities which will make the customers

    to do the shopping comfortable and the trail room facilities which

    will allow them to chose their products perfectly .It is a

    uniqueness of our business.

    Organization Structure

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    FORM OF OWNERSHIP

    MD

    Financial

    Manger

    Administr

    ative

    Marketing

    Manger

    Operational

    Manger

    AdvisorAssistant

    Manger

    Office

    Assistant

    Supervisor

    Labor

    CEO

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    We are the ten co-owners of WEDDING MART formed the

    partnership organization under the Partnership Act 1932 and our

    main office is at Gulshan. We will share equal rights in operating the

    business because we provide same amount of investment to form the

    organization. We will

    realize equal profits and loss through the year end operation of

    business. If

    there is any loss we will equally be liable to our creditors and debtors.

    There

    are no forms of majority or minority of partnership. If there is any

    disability

    about the partnership business that will be realize by the Partnership

    Act

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    BOARD OF DIRECTORS

    CEO

    MD

    FINANCIAL MANAGER

    ADMINISTRATIVE MANAGER

    MARKETING MANAGER

    OPERATIONAL MANAGER

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    SHARE HOLDERS

    Members Amount of Share1.Md. Fahian Tamim

    2.Lucy Purobi Palma

    3.Bushra Munira

    4.Shafique Hasan

    5.Md. Raiyan Khan

    6.Ishrat Jahan

    7.Mahmuda Yasmin

    8.AnikaTahsin

    9.Mohammad Fazlay Rabby

    10.Noushin Parvin Meem

    10%

    10%

    10%

    10%

    10%

    10%

    10%

    10%

    10%

    10%

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    LOCATION ANALYSIS

    We Choose Gulshan, Dhanmondi, Baily Road for our Business

    Location. Be- cause people of every class lives here and we can

    provide our services to all of them and earn our profits properly .

    SERVICESRELATEDFACILITIES

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    Wedding Dresses

    For

    Women

    For Men

    Mirpur Benarosi Palli

    Shoppers World

    One Stop Mall

    Almas

    Aarong

    Reymond

    Sunmon

    Longla

    Century

    Dulhan

    J

    ewellery

    Almas

    Priyo

    Lavender

    Cosmetics Apex

    Liberty

    Priyo

    Almas

    Shoppers World

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    Wedding Shoes Apex

    Liberty

    Priyo

    Almas

    Shoppers World

    Other Marriage Staffs Palki

    Sanai

    Bor-

    Kone

    Dulhan

    Photography Professional

    Photographers

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    Cost of services

    Name of packages

    Event andoutdoorWeddings

    CommunityCenterWeddings

    ResidentWeddings

    Ingredients 1. Contract withcommunityCenter.

    2. Contract withthe foodsuppliers

    3. Even andoutdoorweddingEngineers

    4. Lightingexpenditure

    5. flower shopsand suppliers

    6. Transport andPhotos andvideos

    1. Contractwith communityCenter.2. Contract withthe foodsuppliers

    3.Even andoutdoor weddingEngineers

    4.Lightingexpenditure

    5.Transport andPhotos andvideos

    1.Contract withthe foodsuppliers

    2. Even andoutdoorweddingEngineers

    3. Lightingexpenditure

    4.Transport andPhotos andvideos

    COST 600000 500000 400000

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    In our business we have arranged a collection of emitation, metallic,

    silver, oxidize, stone based ornaments. We are keeping catalogue,

    designs, and samples of normal and gold jewelry for taking order and

    make contract with different jewelry shops. So customers can

    effortlessly come in our shop, select design and give an order of

    particular ornaments.

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    Market Segmentation

    Market segmentation is a very important factor for

    all new business. Market segmentation is the

    identification of portions of the market that are

    different from one another. Segmentation allows

    the firm to better satisfy the needs of its potential

    customers.

    This part is significantly important for preparing our marketing plan.

    We will segment our market based on the following variables:

    Needs

    Profilers:

    Geographic

    Demographic

    Psychographic

    Behavioral

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    Geographic Segmentation:

    Geographic segmentation is based on regional variables

    such as region, climate, population density, and

    population growth rate. We will mainly target the higher

    class and the urban people as most of our products are

    branded and designed products. Thats why primarily we will launch our

    office in Dhaka and Dhanmmondi. Also in future we have a plan to expand

    in Uttara and Bailyroad and other part of the Dhaka city.

    Demographic Segmentation:

    Demographic segmentation is based on variables

    such as age, gender, ethnicity, education,

    occupation, income, and family status. As we said we

    are mainly targeting the higher class people. So their

    income level should be very high. Also we will be

    focusing on the business people as well as other high ranking job holders.

    Education level of our target customers is a very important factor but it

    does not apply to all class people as it will allow them to go for the high

    quality products even if they are very expensive. We will collection for both

    men and women wedding things. So are targeting the both. Age limit for our

    target customers is 20-40 years but its not that other this age limit others

    can not come and do shopping at our shop. At last but not the least we will

    be targeting mainly Hindu and Muslim. But other religion people is always

    well come to our shop.

    Psychographic Segmentation

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    Psychographic segmentation the division of a

    heterogeneous market into relatively homogeneous

    groups on the basis of their attitudes, beliefs,

    opinions, personalities and lifestyles; sometimes

    called "State-of-Mind" Segmentation. We will also

    segment our market on the basis of Psychographic factors.

    We will be targeting the high class people with a belief that high

    quality and designed marriage products can be very expensive and

    they are ready to buy excusive marriage products to make the

    wedding memorable. So our target customers have to have the

    mentality and lifestyle to buy all the products from one place where

    they can get all the marriage items and other services like marriage

    event management in a very family environment with a high class car

    parking facilities.

    Behavioral Segmentation

    Behavioral segmentation is based on actual customer behavior

    toward products. It is based on variables such as

    usage rate and patterns, price sensitivity, brand

    loyalty, and benefits sought. Behavioral

    segmentation has the advantage of using

    variables that are closely related to the product itself. It is a fairly

    direct starting point for market segmentation. We are targeting high

    class people because they will come to buy these exclusive marriage

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    products like dresses, ornaments on a regular basis as they have the

    buying habit of purchasing expensive things. But the middle class

    people will come occasionally to buy our products. So we have to

    focus more on the regular customers as they will have high brand

    loyalty. Also our target customers will also be very low price sensitive

    so that they do not switch to a cheaper brand if price increases for

    any valid reason.

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    SWOT Analysis

    SWOT analysis: The term SWOT stands for strengths, weakness, opportunity andthreat. Generally strength and weakness are within the organization and opportunity and

    threat are out of the organization. That means internal and external environment

    influence. The business is both from inside and outside.

    Strength

    1.High product quality.

    2.Quick delivery.

    3.Good profitability.

    4.Satisfactory management

    information system

    Weakness

    1.High fixed cost.

    2.Highly skilled operator needed.

    Opportunity

    1. Market expansion in different

    corners of BD.2. These are the trends, changes and

    characteristics of our marker that

    may offer opportunities for us now

    or in the future.

    Threats

    1.Changing behavior of customers.

    2.We have competitors in thiscountry. So its a great threat

    forus.

    Competitors Analysis

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    STP Analysis

    Criteria

    Name of The

    Competitor

    Existing Event Management

    Firms

    Triune Exhibition &

    Event Management

    Services (TEEMS).

    ALBATROSS

    AutoDen.info Event

    Management.

    Visionary Event Mgt

    Ltd.

    Golden Bengal Tours and

    event management.

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    SEGMENTATION: We have divided our packages in

    3 parts based on peoples budget.

    TERGETING: 1.Higher Class: Our main targetcustomers are higher class people.

    2. Higher medium class:We are alsotargeting higher medium class people.

    3. Medium:We have a specialpackage for medium class people.

    Position: We are new comers . so our position is nicher.

    S T P

    Segmentati

    on

    Targeting Position

    Higher Medium

    Niche

    Higher

    medium

    STATISTICAL CHART OF CUSTOMERS EACH YEAR

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    Products

    Dress of Bride & Bridegroom

    Bride-Groom

    Products Name:

    Sari

    Lehenga

    Lasa

    Galara

    Salwar kamiz.

    Products Name:

    Sherwani

    Punjabi

    Dhoti

    Suit

    Tie

    Shirt

    Fotua

    Bride

    K

    Ornaments & Cosmetics

    OrnamentsProducts Name:

    Antic

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    Products Name:

    Cream

    Foundation

    Lotion

    Shampoo

    Hair oil

    Perfume

    Soap

    Lipsticks

    Face powder

    Eye shadow

    Kajol

    Eye liner

    Bassoon

    Metal

    Stone

    Sample jewelry

    Cosmetics

    Shoes

    Male Products Name:

    Nagra

    Shoes

    Sandal

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    Female

    Accessories

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    Personnel

    Products Name:

    Suitcase

    Ribbon

    Betel

    Sugar

    Nut

    Dallas for Halud &

    Punchini

    Fancy Pot

    Products Name:

    Turban

    Purse

    Sindoor

    Churi

    Wallet

    Watch

    Cough link

    Beauty box

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    Attractive Packaging

    Wedding Mart offers attractive packing facilities to the

    customers who will buy its products by wrapping the

    products or gifts with very attractive and nice wrapping

    papers.

    It is necessary to do attractive packaging to target the customers

    and retained them. After the shopping we will do the packaging of

    the products with very nice wrapping papers chosen by the

    customers if the customers want. This will make the products and

    gifts much more attractive and interesting to the others.

    Pricing

    Pricing of our products and services is one of the

    important determinants whether will be able to

    attract our target customers and make or not.

    We will also have our specific pricing method

    and payment method and attractive discount as well.

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    Discount Options

    We provide various types of discount so that

    customers and clients are being attracted and

    that leads to sales increases. We have

    contract with several shops in discount contract. We will provide

    8% discount on shopping more than 2,00,000 taka. There is also

    a bonus option to our valued customer. Clients have to choose

    some of cards where it gives some size

    of discount. We also have contract with

    Grameen Phone and Aktel to provide thank you services to the

    customers.

    Exclusive Wedding Products

    To maintain proper image of a product we have to consider many

    factors such as costs, discounts, freight, markups etc. price

    estimation of a product is very difficult because it is directly

    associated with the demand of the customers. For a product we

    should research market, analyze competitors prices of product and

    select a fair price that consumers can pay easily.

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    In the following, the huge collection of product list and range of the

    prices which we have in our business are given:

    Clothing Section

    ProductPrice Range

    TkSharee 2000-50000

    Lahenga 5000-50000

    Sherwani 3000-30000

    Punjabi 1000-3000

    Shirt 800-3000

    Suit 4000-35000

    Tie 700-3000

    Accessories Section:

    ProductPrice Range

    Tk

    Shoes/ Nagra 1500-8000

    Pagri 1000-3000

    Watch 2000-25000

    Walet 300-1500

    Parse 650-6000

    Belt 450-3000

    Towel 100-450

    Handkerchief 50-250

    Socks 50-350

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    Undergarments 250-4000

    Decorative Materials

    Product Price Range

    Fancy Pot 250-4000

    Decorating Piece 100-5000

    Gift Box 200-2500

    Gift/ Wrapping papers 50-300

    Dala/ Kula 350-1200

    Ribbon, Bow, Lace, Other decorating

    materials

    50-1000

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    Cosmetics Sections

    Product Price RangePerfume 500-8000

    Lipstick/ Lip gloss 100-2500

    Lip liner 50-150

    Eye liner 250-1500

    Mascara 250-1500

    Eyebrow pencil/ Kajol 150-500

    Eye shadow 350-2500Eye lashes 400

    Contact lens 1500-2500

    Foundation 200-1500

    Face powder/ Pan cake 90-1500

    Blashon 350-1500

    Eye lashes 400

    Beauty Box 800-5000

    Nail Polish 150-500

    Kumkum/ Color pencil 300-650

    Cleanser 100-550

    Face wash 100-700

    Soap 30-800

    Toner 100-350

    Cream 350-2000

    Lotion 350-2000

    Oil 800-650

    Liquid Soap 100-300

    Shower gel 190-500

    Face pack 80-350

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    Scrub 90-350

    Shampoo 300-1200

    Conditioner 250-1000

    Powder 80-300

    Comb 40-200

    Mirror 80-550

    Hair gripper/ punch clip/ Band 30-350

    Razor 100-1200

    Shaving foam/ cream 200-500

    After shave 150-450

    Toner 100-350

    Cream 350-2000

    Jewelry Sections

    Product Price Range

    Necklace/ Har 800-25000

    Ring 1000-5000

    Bangles/ Churi 500-8000

    Tikli 1000-3000

    Ear rings 550-8000

    Noth 1000-4500

    Biccha 1000-3500

    Mantasha 1000-3500

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    In our business we have arranged a collection of emitation, metallic,

    silver, oxidize, stone based ornaments. We are keeping catalogue,

    designs, and samples of normal and gold jewelry for taking order and

    make contract with different jewelry shops. So customers can

    effortlessly come in our shop, select design and give an order of

    particular ornaments.

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    Distribution

    Placement is a very important part of

    the marketing strategy. While

    choosing location we have considered

    attractiveness, visibility and

    accessibility to the location. Being

    aware of it, we have decided to place

    Wedding Festival at Gulshan. Gulshan is almost at the middle place

    as per our target consumer profiles region part, under which we have

    targeted. Wedding Mart will be heavily and nicely decorated to

    attract the attention of our target customers. As we have already

    mentioned that, we will rent a place of 3000 sq ft where all the

    necessary wedding products will be available. While shopping people

    trends to come with number of family members, so we will try to

    create a family environment at our shopping section.

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    Promotion

    We will move on with different promotion techniques. We believe that

    a satisfied consumer brings in more consumers. Our target will be to

    please and satisfy the consumer. If a consumer is pleased, he or she

    will discuss regarding the matter with his/her family members,

    friends, and relatives. These family members, friends, and relatives

    will come to our place sometime or the other. In that sense, somehow

    we will focus on word of mouth techniques as well.

    But our primary promotional techniques consist of three categories;

    Advertising:

    i. Print and broadcast ads

    ii. Brochures and booklets

    iii. Posters

    iv. Billboards

    Direct Marketing

    i. Catalogs

    ii. Mailing

    iii. Telemarketing

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    iv. Electronic Shopping (by website)

    v. E-mail

    Sales Promotion

    vi. Fair and Trade show

    vii. Exhibitions

    viii. Discount

    Website Services

    We open our website address in the internet. Anyone can get us

    from any parts of the country as well as foreign

    country. It will help the foreigner as well as

    nonresident Bengalese to give orders by the website browsing. It

    also reduces time of shopping and excitement in regards of

    organizing wedding ceremony.

    Payment Method

    Cash and Credit cards are acceptable and Customers Can

    Pay in Installment .

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    Services

    Our service for the valued customers and clients are as

    follows:

    Wedding Management

    We will provide various types of wedding

    management which is related to the

    wedding occasion of Bangladesh. Like

    wedding ceremony, engagement program,

    Gaya Halud will be organized by us in the

    renowned community center in Dhaka city and every responsibility

    regarding this management we will be ours. We also organize Gaya

    Halud, Engagement ceremony in house, roof-top who are want to

    organize it in clients own house.

    Photographic & video services

    We will provide professional

    photographer services to our clients for

    the wedding purposes. And we have a

    contract with the photographer where

    it discloses entire terms and condition.

    We also provide still photograph &

    video service with CD & DVD service so that clients can get

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    full satisfaction about our services. And we value our

    customer most.

    Orders on Dress designing & tailoring service

    We keep order on dress for both

    male and female so that

    customer can buy their desired

    dress easily. They can see our

    products quality and style and

    order their design. We also

    provide tailoring service to our valued customers

    because it is obvious that ready mate dresses are not fir

    to all which are not fit to all.

    Decoration & Wrapping Service

    On event management side we provide the service of

    decoration on wedding hall, decoration of Gaya Halud,

    car, Shohag raat, lighting of house on the basis of

    clients demand and the charge is separate for each

    item. As our customer demand we provide wrapping

    services of Gaya Halud and Punchini products which

    are related programs of Bengali wedding.

    Car Rent and Decoration

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    For the purpose of wedding

    ceremony, we will provide rent a car

    services and car decoration service

    to our valued customer. We have

    contract with rent a CAR company

    for the wedding purposes and have contract with car decorator who

    will decorate the wedding car in the name of Wedding Mart. We also

    provide only car decoration services that has car already.

    Catalog on Jewelry

    We will keep some sample ornaments in our

    shop come office so that customer can buy the

    product as well as give order to jewelers

    through us. We have contract with some Jewelry

    house like Amin Jewelers, Kalpona Jewelers, Venus

    Jewelers who will take our order and will give 5-8%

    discount to our customers so that they can have

    more deals. We also keep antic ornaments, stone

    ornaments in our shop so that customer can but his or her right

    choice.

    Decorator Service

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    We arrange the decorator services of home organized Gaya halud,

    engagement ceremony. We have contract with the famous decorator

    who is working in community centers. So we give contract to them

    and organize the whole procedure eventually.

    Band Party & DJ Service

    We have contract with the famous band party of old

    town who serves in wedding ceremony and produce

    wedding music all the time. We also have contract

    with famous DJ so that they can entertain their

    guests properly. We do not hire any ammeter in this

    regards. DJ service is now very popular in upper class

    wedding.

    Tom-tom Service

    We have contract with tom-tom driver of old

    town so that we can provide to tom-tom

    services to our clients for meeting their needs.

    Nowadays tom-tom is very popular in Dhaka

    city. It is used to bear the groom to the

    wedding ceremony. We have paid a fixed amount of money to the

    drivers so that we can call them any time when we need it.

    Flower Services

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    Nowadays flowers are very popular in decorating the events, house,

    community centers, Shohag raat and so on. So we have contract with

    some flower producer and provider who will deliver flowers timely and

    can decorate the whole program or event by flowers. Flowers are also

    needed to decorate car. Bride sometimes needs flower to make over.

    Parlor Services

    We have contract with some famous parlor house in

    Dhaka city for both male and female so that

    customer or client can get the services in a

    discount. For this reason we keep contract with

    Persona, Farzana Shakil, Habib where people can

    get 5-8% discount service in makeover processing.

    Kazi & Pundit Services

    For Muslim wedding we provide Kazi

    services to our potential customers

    because it is hassle for call kazi

    individually. So we have contract with

    Kazi on monthly basis. As we target Hindu religion people we

    also provide Punditservices to our valued client.

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    High Quality Products

    Wedding Mart has a collection of wedding goods and

    services which is very high branded quality and world

    class service quality.

    Our main mission is to selling high quality branded products and

    services to our target customers. As we are targeting the high

    class there will be a high demand of this branded products those

    are not very price sensitive. Seeing our reasonable and

    competitive price other customers will be also be attracted which

    will increase our potential customers list.

    Product & Service Diversity

    Wedding Mart has a huge collection of

    products and services starting from

    wedding dress, cosmetics, to wedding organization,

    decorators services.

    Seeing the demand we have come up with a plan to establish a

    business where we will all the things

    necessary for a marriage. We have a

    diversified wedding products collection like sari, lagenga, Punjabi,

    serwani, cosmetics, shoes, bags etc. we also provides

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    marriage related services like event management, decorator, DJ,

    flowers services etc. so we have a huge and diversified collection

    of products and services to meet the diversified demand of the

    customers.

    .

    Family Environment

    Wedding Mart has a unique environment where people

    can come with all the family members and can do

    shopping in a family environment.

    Wedding Mart has a unique feature that is its family environment.

    Here people can come together with their family members and do

    shopping comfortable without any hassle. Also the place is not

    crowded so people can move here

    comfortable.

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    Corporate social

    responsibilities

    We will help the acid affected and handicapped person by giving the

    opportunity

    to work here so that they can be self reliant .we will train them and make

    them qualified.

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    Cost of Project

    Fixed Asst

    LandFurniture

    Start Up Expenses

    Total Fixed Asset

    Pre Operating Expenses

    Transport

    Stationary

    Salary

    Others

    Working CapitalsUtilities

    Cost of Project

    `

    1440000300000

    2400000

    30000

    60000

    300000

    9000

    108000

    7920000

    4140000

    12168000

    Financial Plan

    Particulars Owners Equity

    Tk.

    Loan Tk. Total Tk.

    Fixed Capital

    Land

    Furniture

    Start Up Expense

    1440000

    -

    2400000

    -

    300000

    -

    7920000

    Pre Operating Cost 4140000 - 4140000

    Working Capital - 108000 108000

    Total 7980000 480000 12168000

    Percent 80% 20% 100%

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    Loan Repayment Schedule

    Calculation of Installment

    Year Principal

    Amount

    Outstandin

    g Tk.

    Instalment

    Tk.

    Interest

    10%

    Principle

    Repayment

    Remaining

    Balance

    1 4,80,000 1,26,623 48000 78,623 4,01,377

    2 4,01,377 1,26,623 40137 86,486 3,14,891

    3 3,14,891 1,26,623 31489 95,134 2,19,757

    4 2,19,757 1,26,623 21976 104,647 1,15,110

    5 1,15,110 1,26,623 11511 1,15,110 0

    Income StatementDescription Tk Tk

    Sales Revenue

    (Less) Cost of Service

    Gross profitOperating Expenses

    Sales Expenses

    Salary Expenses

    Advertisement

    Rent

    Supply

    Utilities

    Car Maintenance

    Total operating Expenses

    (Gross profit - operating

    Expenses)

    (Less) Depreciation

    Interest

    EBIT

    (Less) 5% Tax

    Net profit

    51,100000

    73,000000

    219,00000

    20570000

    20520000

    19494000

    240000

    240000

    500,000

    15,0000

    1,00000

    50,000

    50,000

    2000

    48000

    1026000

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    Estimated Profit

    Conclusion

    Year 1

    TK.

    Year 2

    TK.

    Year 3

    TK.

    Year 4

    TK.

    Year 5

    TK.

    Sales

    Revenue

    73000000 98000000 123000000 148000000 173000000

    Cost of

    Services

    51100000 68600000 86100000 103600000 121100000

    GrossProfit 21900000 29400000 36900000 44400000 51900000

    STATISTICAL CHART OF ESTIMATED PROFIT

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    As a Graduate of Business administration we are supposed to solve

    various kinds of problems in a real world system that will reflect our

    ability and increase our Knowledge of these field, if we can do it

    successfully.

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    Bibliography : We have collected our information from:

    # Internet

    # BD Event Management

    # Shopping mall