Wednesday, April 6th - Burlington€¦ · 36TH ANNUAL GENERAL MEETING Wednesday, April 6th. AGENDA...
Transcript of Wednesday, April 6th - Burlington€¦ · 36TH ANNUAL GENERAL MEETING Wednesday, April 6th. AGENDA...
ADVANCING & PROGRESSING TO ENRICH THE DOWNTOWN EXPERIENCE
36TH ANNUAL GENERAL MEETING Wednesday, April 6th
AGENDA
ADVANCING & PROGRESSING TO ENRICH THE DOWNTOWN EXPERIENCE
7:30am8:05am8:20am
9:00am
9:10am
9:45am
Breakfast Buffet Introductions & WelcomeHighlights of 2015/2016 Work plan
• Marketing & Events• Membership Services • Downtown Development Updates• Achievements 2015
Passing the Gavel Goals 2016Budget 2016
KEYNOTE SPEAKERRobert Bacal Leveraging Your Cost Free Advantage: Better Customer Experience via “Small Ball”
Final Messaging & Adjourn
ADVANCING & PROGRESSING TO ENRICH THE DOWNTOWN EXPERIENCE
2015 Board of Directors, Staff & Volunteers
ADVANCING & PROGRESSING TO ENRICH THE DOWNTOWN EXPERIENCE
FOCUS 2018
CORE VALUES
TeamworkLeadershipSustainable Growth
MISSION
Advancing & progressing to enrich the downtown experience.
EVENTS
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2015 BDBA EVENT ROSTER Fit in the Core Saturdays in the Street Red Bag Event Treats in our Streets Shop the Neighbourhood Candlelit Stroll Christmas Windows of Downtown
- City installed pedestrian counter Fall 2015- Single busiest day attributed to Treats in our Streets with a total of 3,808 pedestrians - Full 2016 Events roster in AGM packages- Sponsorship opportunities for BDBA Members
ADVANCING & PROGRESSING TO ENRICH THE DOWNTOWN EXPERIENCE
MARKETINGSOCIAL MEDIA 2015 HIGHLIGHTSRobust social media strategy with increasing engagement driving traffic to our website & member’s websites
Members encouraged to always check Twitter for emergency updates (Ex. Water main break, February 23rd)
Impressions: 7,611Total engagements: 1,056
Twitter FollowersJanuary 1st 2015: 6,157January 1st 2016: 8,341
Instagram FollowersJanuary 1st 2015: 615January 1st 2016: 2,230
Facebook FollowersJanuary 1st 2015: 2,422January 1st 2016: 3,798
MEMBER E-NEWS Opportunity to increase avg. 30% open-rate
+ 263% + 35% + 56%
ADVANCING & PROGRESSING TO ENRICH THE DOWNTOWN EXPERIENCE
MARKETING2016 WORK PLAN
Based on 2015 Marketing Survey Results:- Responsive Website Design- Digital Marketing Plan - decrease print investment - Social Media investment - Google Adwords - Printed Business Directories 2x per year- E-News & Happenings 2x per month- CHCH Investment
Working relationship between Marketing & Membership Committees to develop member blog profiles for online content
ADVANCING & PROGRESSING TO ENRICH THE DOWNTOWN EXPERIENCE
Let’s collaborate story ideas for CHCH TV! Join us for an Open House Tuesday, April 19th.
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MEMBERSHIPSERVICES
KEY FINDINGSAdvocacy Business retentionBusiness statistics Business timesCommunications Expansion plans Hours of operation Lease or Own?Location of businessNumber of employeesParkingRoad closuresStatutory Holidays Years in business
Membership Engagement Survey 2015 Your Voice, Your Downtown
BUSINESS SECTORSRetail – 34.33%Personal Service - 23.88%Professional Service – 14.93%Other - 11.94%Restaurant/Food - 8.96%Not for Profit - 5.97%
ADVANCING & PROGRESSING TO ENRICH THE DOWNTOWN EXPERIENCE
MEMBERSHIPCOMMUNICATIONS
Internal Communications - Biweekly BDBA e-News (26 times/year), BDBA Newsletters (5 times/year.)
Private LinkedIn Page – NEW Private group for members to talk and engage amongst fellow businesses on various issues in the downtown core.
Membership Booklet - Overview of the BDBA core values and mission, various areas of work for the business association, who to contact and how the BDBA operates.
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Joseph Brant Hospital
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Discovery Landing
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Burlington Pier
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BIA BOUNDARY
LEGEND
ADVANCING & PROGRESSING TO ENRICH THE DOWNTOWN EXPERIENCE
BUSINESS ENGAGEMENT20 volunteers from BDBA Membership to be ambassadors to geographically connect our business association street-by-street.
Roles: - spreading the word on BDBA events, marketing and membership activities. - welcoming new businesses to the downtown core and getting feedback from the community
Time commitment: 2- 3 hours a month & Quarterly Business Engagement Meetings
ADVANCING & PROGRESSING TO ENRICH THE DOWNTOWN EXPERIENCE
FACES, PLACES & SPACES
Online enhanced publication - NEW The BDBA is looking to launch an additional website page featuring downtown’s “Faces, Places & Spaces” to better profile our business community.
YOUR STORY! - Members will have the opportunity to tell their story, their claim to fame, hobbies and most importantly various events and celebrations for their business
ADVANCING & PROGRESSING TO ENRICH THE DOWNTOWN EXPERIENCE
LOYALTY & DISCOUNT PROGRAMS 2015 Membership Survey gauged interest in discount program with positive results
Work & Shop Downtown Burlington - NEW Loyalty Shopping Program for all BDBA Members and employees. BDBA currently surveying the membership on this.
Discount Buying Program - NEW The BDBA is developing a discount program for our 435+ members.
Discounts could include i.e. Savings for Office Supplies/Gas/Insurance/Travel/General Services
Have an idea for these programs? We’d love to hear from you!
ADVANCING & PROGRESSING TO ENRICH THE DOWNTOWN EXPERIENCE
DOWNTOWNDEVELOPMENT
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Joseph Brant Hospital
Art Galleryof Burlington
Burlington Performing Arts Centre
Bus Stn
St. Mary’sChurch
Discovery Landing
St. Luke’sChurch
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Burlington Pier
Joseph Brant Museum
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For a complete listing of all businesses, please visit burlingtondowntown.ca
ADVANCING & PROGRESSING TO ENRICH THE DOWNTOWN EXPERIENCE
ACHIEVEMENTS2015
Boundary Expansion increased membership by 50 new businesses
New Banner program North Brant Street
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ACHIEVEMENTS2015
Beautification
- Martha Street Bike Rack - Hanging Baskets - Benches
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ACHIEVEMENTS2015
Third Party Events Sponsorship
Taste of Burlington (Summer & Winter) Downtown Streetfest/HoedownMKR’S MRKTBurlington Beer Festival (Summer) Downtown Car ShowSupernova Lakeside Festival of Lights
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ADVOCACY
Pilot pop-up patio project expected to continue in 2016
Food trucks policy - Revised fee schedule - 50m from bricks & mortar restaurant
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2012
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No.ofBusinesses
Year
Entry/ExitSta5s5cs-2011to2015Overview
BusinessesClosed
BusinessesOpened
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Net:-3.8
ADVANCING & PROGRESSING TO ENRICH THE DOWNTOWN EXPERIENCE
BENCHMARKING
Industry Standards = 15 - 20%BDBA = 8%
Vacancy Rate 2012 = 11.2%Vacancy Rate 2016 = 7%
Office Vacancy City Wide = 22%
ADVANCING & PROGRESSING TO ENRICH THE DOWNTOWN EXPERIENCE
ACTIVE BUSINESS RECRUITMENT
Mary Vallee, Business Recruitment Specialist
ADVANCING & PROGRESSING TO ENRICH THE DOWNTOWN EXPERIENCE
PASSING THE GAVEL
ADVANCING & PROGRESSING TO ENRICH THE DOWNTOWN EXPERIENCE
GOALS 2016
COMING SOON!
New parking machines will replace all meters in downtown Burlington with pay-by-plate, multi-space meters
- Rates will not change- New technology includes mobile app
Please support our local Food Bank by bringing cash and non-perishable food items. Donation boxes will be located at all venues.
COMEDY FESTIVALFEBRUARY 29 – MARCH 2, 2016
FOR MORE DETAILS VISIT: www.burlingtoncomedy.com
BurlingtonComedy @BtonComedy
SeanCULLEN
Headliner:
online through:
414 Locust StreetSuite 202
T. 905-333-9868
Tickets available
or at the BURLINGTON DOWNTOWN
BUSINESS OFFICE
Pete ZEDLACHER
Chad Daniels
Dwayne PERKINS
John WING Scoot HERRING Emily GALATI
Featuring:
BURLINGTON
ADVANCING & PROGRESSING TO ENRICH THE DOWNTOWN EXPERIENCE
GOALS 2016
THIRD PARTY SPONSORSHIP
Burlington Comedy FestivalTaste of BurlingtonSound of Music Festival / Downtown StreetfestBurlington Music & ArtfestMoonGladeLakeside Festival of Lights
BURLINGTON MUSICAND ARTFESTSpencer Smith Park, Burlington, ONJULY 15, 16,17, 2016
BURLINGTON MUSICAND ARTFESTSpencer Smith Park, Burlington, ONJULY 15, 16,17, 2016
ADVANCING & PROGRESSING TO ENRICH THE DOWNTOWN EXPERIENCE
GOALS 2016NEW PROGRAMMING
Partnership with The Burlington Performing Arts Centre
Standing down Saturdays in the Street
Sponsoring 11 free community events in BPAC plaza August 2016
ADVANCING & PROGRESSING TO ENRICH THE DOWNTOWN EXPERIENCE
GOALS 2016ELGIN STREET PROMENADE
ADVANCING & PROGRESSING TO ENRICH THE DOWNTOWN EXPERIENCE
BUDGET 20162015 2015 2016 Board
Budget Actuals Approved Budget
EXPENDITURES:
Administration $263,000 $265,000 $265,500
General Expenses 101,000 85,180 90,500
Marketing 43,100 33,905 52,000
Events 65,000 56,255 59,000
Sponsorships 40,500 39,635 61,500
Infrastructure Improvements 155,000 130,895 147,000
Stakeholder Relations 18,000 16,325 36,000
Member Engagement 23,290 18,965 21,000
Capital Works 35,000 39,380 35,500
Total Expenditures $743,390 $685,540 $768,000
REVENUES:
BDBA Members Levy $713,390 $713,390 $728,000
Miscellaneous Revenue 0.00 5,000 0.00
Events Revenue 20,000 36,250 20,000
Contribution from Reserve Fund 10,000 10,000 20,000
Supplementary Taxes 0.00 4,883 0.00
Total Revenues $743,390 $769,523 $768,000
ADVANCING & PROGRESSING TO ENRICH THE DOWNTOWN EXPERIENCE
KEYNOTE SPEAKERROBERT BACAL
ADVANCING & PROGRESSING TO ENRICH THE DOWNTOWN EXPERIENCE
ADVANCING & PROGRESSING TO ENRICH THE DOWNTOWN EXPERIENCE
ADVANCING & PROGRESSING TO ENRICH THE DOWNTOWN EXPERIENCE
THANK YOU