Wednesday, 21 July 2010€¦ · • Creave concept for a campaign • Corporate Design • Logo •...

Wednesday, 21 July 2010

Love

ResponsibilitySustainability

HOPE

HappinessSafety

Self esteem

Open new vistas

Rules

Give encouragementSocial assuranceFriends

Professional helpCreaAvity


Idea / Reason why / Aims



• ResocialisaAon and cure of young people




• 250.000 drug addicts – 20% died before they celebrated their 30th birthday





• Give the local economy a boost





• Give the local economy a boost

• Increase awareness


How it works


How it works

• NEWS stands for responsibility / transparency / courage


How it works


• Largest weekly news magazine in Austriawith 885.000 readers


How it works


• Largest weekly news magazine in Austriawith 885.000 readers

• Everybody can help, e.g.:Government gives the houses & area

A constructor can give materials

A plumber can do the sanitary device


Reasons“short term investment – long term harvest”



• Give hope



• Give hope

• Get young people away from streets & drugs



• Give hope


• Get young people a job



• Give hope



• Provide professional help



• Give hope




• Free adverAsing space & PR



• Give hope





• PosiAve image transfer



• Give hope






• Follow‐up orders



• Give hope






• Follow‐up orders

• New business partners ‐ networking


Agency to do’s


Agency to do’s

• CreaAve concept for a campaign


Agency to do’s


• Corporate Design


Agency to do’s



• Logo


Agency to do’s



• Logo

• Print designs (b2b & b2c)


Agency to do’s



• Logo


• Name & claim


Agency to do’s



• Logo


• Name & claim

• Info brochure


Agency to do’s



• Logo


• Name & claim

• Info brochure

• Internship for one of the young people


Budget & Ameline


Budget & Ameline

• BudgetAdverAsing value: more than EUR 15 Mio


Budget & Ameline

• BudgetAdverAsing value: more than EUR 15 Mio

• TimelinePresentaAon campaign: End July 2010

Start campaign: September 2010

Start therapy & renovaAon: April 2011


Stop hoping – start acAng


Wednesday, 21 July 2010€¦ · • Creave concept for a campaign • Corporate Design • Logo •...

Documents

Transcript of Wednesday, 21 July 2010€¦ · • Creave concept for a campaign • Corporate Design • Logo •...