Websphere Commerce and IBM Digital Marketing Optimisation
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Transcript of Websphere Commerce and IBM Digital Marketing Optimisation
Hayder Assam- IBM Commerce Client Solutions Professional12/03/2015
Websphere Commerce and Websphere Commerce and IBM Digital Marketing Optimisation
Agenda
• IBM Commerce solution overview• Accelerate tagging with Auto Tag facility• Built in Commerce reporting in IBM Digital
Analytics• Precision Marketing together with IBM product
recommendations• Demo and Q&A• Demo and Q&A
Commerce Solution Components.
MarketingSelling and Fulfillment
B2B IntegrationProcurement
IBM Digital Marketing Optimisation Landscape
Analyze
Collect
Decide
4
Deliver
Integrate
Service
Providers
Ad
NetworksDigital Delivery
Channels
What is IBM Product Recommendations?
• IBM Product Recommendations is a merchandising tool delivering real-time
recommendations to improve site cross-sell and up-sell.
• Combines profiling, wisdom of the crowd and in session behaviour to produce
targeted recommendations for every stage of the buying journey.
• Typically delivers between 5-20% lift in sales revenue, while removing the need for
merchandisers to manually define individual cross-sell and up-sell.
• Proven ROI with over 300 brands.
• Best of breed business rules engine ensures recommendations meets the need of the • Best of breed business rules engine ensures recommendations meets the need of the
brand while maximizing marketer control.
• Builds on a true Web Analytics platform ensuring consistency of personalisation delivery
and reporting.
Accelerate tagging with Auto Tag facility
Customer Benefits
� Analytics solutions specifically designed for WebSphere Commerce
� Jointly developed & tested
� Continuous on-going enhancements
IBM Digital Analytics for WebSphere Commerce
7
� Rapid implementation
� Less ongoing maintenance
� WC V5.6, V5.6.1, V6 Integration
� Customer Segment Import
� WC Extended Sites Support
� Auto Tagging Tool
� Sales Center Reports
� Multi-currency Support
� Multi-language Support
� Enhanced E-Site Support
� WC v7 (FEP 1, 2) Support
� Web 2.0 Store Support
� Mobile Commerce
� Integrated Intelligent Offer
2006 -2007 20112008 2009 - 2010
� WC v7 FEP 3 Support
� Single Sign-on
� Embedded Intelligent Offer
Auto Tagging utility places the IBM Digital Analytics
page view tag on all site pages
Auto tagging
8
Auto Tagging solution takes up to 75% of the work out of implementing Digital Analytics for WebSphere Commerce
WebSphere
Commerce
IBM Digital Analytics for WebSphere Commerce
Shopping Cart Tag
DataBean
IBM tag libraryWebSphere Commerce automated tagging
9
DataBean
Built in Commerce reporting in IBM Digital Analytics
Digital Analytics Analytics Reports Access from Management
Center
11 For Internal Use Only. Pre-Release information. Subject to change without notice
Profile Segments Sent Directly to WCS
Precision Marketing together
with IBM Product Recommendations
Product Recommendations Integration - Review
• Provide integration between Management Center Marketing UI and IBM Product
Recommendations
• Product Recommendations provides two methods of returning recommendations:
• Flat File Recommendations – Import fixed list of recommendations from Product
Recommendations to deliver static recommendations
14 For Internal Use Only. Pre-Release information. Subject to change without notice
Recommendations to deliver static recommendations
• Dynamic Recommendations – Real-time call to Product Recommendations to
provide personalized recommendations
14
Product Rec’s Fed Directly into marketing eSpots
� New action: Display Intelligent Offer Recommendation action
Select Flat File or Site Zone
Product Recommendations Integration in WC
16
eMarketing Spot displays recommendations from Coremetrics Intelligent Offer
Demo and Q&A
1. Enable Auto-tagging from WebSphere Commerce Aurora Storefront settings
1. Enable Auto-tagging from WebSphere Commerce Aurora Storefront settings
2. Extend WC Reporting into CoreMetricsby Single Sign-on
2. Extend WC Reporting into CoreMetricsby Single Sign-on
3. Marketing person leverages IBM Product Recommendations into
WebSphere Commerce
3. Marketing person leverages IBM Product Recommendations into
WebSphere Commerce
Scenario 1 – Auto-tagging
Scenario 2 – Integrated Reporting
Scenario 3 – Product Recommendations
Lucy is tasked with importing IBM
Product Recommendations into
Online Marketing Manager
WebSphere Commerce Storefront,
for Guest Shoppers.
Green Wheels > Bikes > Racing Bikes > Aurora Road Racer RR275 2014 (2nd Product on the list)
Green Wheels > Bikes > Racing Bikes > Aurora Road Racer RR275 2014 (2nd Product on the list)
Now Login: Use hayder / passw0rd to login to storefront
1. Enable Auto-tagging from WebSphere Commerce Aurora Storefront settings
1. Enable Auto-tagging from WebSphere Commerce Aurora Storefront settings
☑
2. Extend WC Reporting into CoreMetricsby Single Sign-on
2. Extend WC Reporting into CoreMetricsby Single Sign-on
3. Marketing person leverages IBM Product Recommendations into
WebSphere Commerce
3. Marketing person leverages IBM Product Recommendations into
WebSphere Commerce
☑
☑
Q & A
Thank You