WebSphere Business Services Fabric - IBM · WebSphere Business Services Fabric “Webify removes...
Transcript of WebSphere Business Services Fabric - IBM · WebSphere Business Services Fabric “Webify removes...
WebSphere Business Services Fabric
“Webify removes the rigidity from SOA to make an SOA environment dynamic and flexible”Steve Mills (paraphrased) at Gartner SOA Symposium -SFO
Glenn Archbold - Auckland,Keith Miller – Christchurch, WellingtonIBM WebSphere Sales Specialists
Please switch your mobile phones to silent mode or off
Webify Solutions Inc Company Overview• Founded 2002
• Headquartered in Austin, Texas
• Recognized for industry-leading SOA software & services focused on vertical markets
• First-to-market with SOA Composite Business Services for the healthcare industry.
• Continues to receive significant industry recognition
– Best SOA and Web Services Solution (ACORD 2006)
– Best Straight Through Processing Solution (ACORD 2006)
Why Was Webify Technology Acquired by IBM?
1. Webify middleware, along with IBM GBS services, accelerate our clients’ ability to assemble and deploy SOA composite business applications based on pre-built, customizable SOA assets, semantic models and policies.
2. IBM acquired Webify for its market leading industry-focused SOA software and services, including specific industry content in P&C Insurance and Healthcare Insurance (with development in progress for Banking, Telecom and Public Sector).
3. IBM GBS will offer a portfolio of pre-defined composite business services that prereq Webify’sWebSphere middleware. Examples are Claims Lifecycle in the Insurance industry and Provider Collaboration in Healthcare.
4. Webify facilitates the reuse of a clients’ existing applications (SAP, PeopleSoft, CICS, IMS, etc.) in flexible, industry-focused SOA composite applications.
5. Webify complements and extends IBM’s SOA software portfolio, focusing on WebSphere Process Server and WebSphere Service Registry and Repository.
What Problem Does Webify Solve?
Create an SOA and industry standards-based ecosystem that provides me visibility and control within the context of my
lines of business…
Create an SOA and industry standards-based ecosystem that provides me visibility and control within the context of my
lines of business…
Reduce development cycle times and exploit repeatable, business
awareness from within my middleware…
Reduce development cycle times and exploit repeatable, business
awareness from within my middleware…
Add flexibility into my SOA environment with a dynamic Composite Business Services
platform that facilitates asset reuse and
industry accelerators additions…
Add flexibility into my SOA environment with a dynamic Composite Business Services
platform that facilitates asset reuse and
industry accelerators additions…
Move to an architecture capable
of providing business agility & game-changing
business models…
Move to an architecture capable
of providing business agility & game-changing
business models…
Innovation is all about change. SOA makes it easier to change.
• Extend the ability to collaborate inside & outside
• Innovate business models & processes
• Leverage information for business optimization
87% of CEOs believe fundamental change is required in next two-yearsto drive innovation
Source: 2006 IBM Global CEO Survey
Innovation that Matters To CEOs
Enterprise Software EvolutionWebify’s Focus
Source: Gartner
SOA & SOBA Defined
Source: Gartner
SOA: “The Silver Bullet Syndrome”
• Align business & IT– Streamlines business imperatives
with IT strategy
• Reduce Total cost of ownership– Enables service reuse to lower
maintenance costs
• Plug and Play Interoperability– Enables interoperability between
disparate systems
• Loosely coupled building blocks– Enables flexible assembly
Promises of SOA Challenges of SOA• Requires new skills and capabilities
– Top-down and bottom up focus– Modeling, Assembly, Governance– SOA confused with service wrapping
legacy assets
• Proliferation of rogue services– Poor discovery of services and inter-
relationships
• Requires industry semantics– No common language of
interoperability defined
• Requires enhanced middleware– Performance & security needs
Webify, under IBM, is uniquely positioned to address these challenges…
Why are Customers Using Webify?1. IT and Operating Cost Reduction
– 52% reuse of services across SOA applications– Reduction in claims errors by 5% and improvement in claims first-pass– 20% reduction in call center support calls
2. Top Line Growth– Delivered 40+ times the expected new business volume – Anticipated increase in Gross Premiums Written (GPW) by 3-4%– Enabled over $600M in new business transactions
3. Business Agility– 4 month reduction in time-to-market for a new insurance product – 50% reduction in partner service enrollment and administration – Linear scaling to handle over 1.1 billion rate quote inquiries/day on WebSphere running
on System p
"SOA and Web Services have the potential to dramatically improve business agility and innovation. Having worked with Webify for the last three years, I see this acquisition by IBM as a positive for clients. It brings together Webify’s innovative SOA products and IBM’s leading middleware products as well as the global scale and reach of IBM’s Services organization.”Joseph S. Smith, CIO, Arkansas Blue Cross and Blue Shield
Webify Covers All Stages of Customer SOA Evolution
• No defined SOA strategy or roadmap.
• May have exposed some Web services, but efforts are departmental.
• Struggling to move forward with larger, more strategic SOA projects due to lack of clear business outcomes and/or an articulated execution roadmap.
Customer SOA Adoption Stages
• Already exposed dozens or even hundreds of Web services.
• Now struggling with difficult issues of service reuse, governance, manageability, and run-time issues regarding service performance, reliability, security and others.
Customer SOA Adoption Stages
• Organizations at this stage are transforming rigid business processes and monolithic applications into more agile solutions through SOA and SOBAs.
Customer SOA Adoption Stages
• Publishing business services and processes to customers and partners that discover and self-provision them into their own business processes.
• Companies are creating new loosely coupled, process and industry-centric business service ecosystems.
Customer SOA Adoption Stages
Provider Services
Service Subscribers(Multi-modal access via Portal, B2B/EDI, or Voice)
Business Services (Service portfolios for multiple entities)
Member Services
SponsorServices
Corporate Resources (Applications, Data Stores, Servers)
Legacy Applications Existing Infrastructure Packaged Applications BPO Services
Web app
Components & Services(Modular, location independent)
Business Processes (Loosely coupled, on-the-fly assembly)
Claims CollaborationSOBA
Benefits & EligibilitySOBA
Rate QuoteSOBA
Agent Services
A Composite Business Solution is composed of multiple layers with services at its core
How do I eliminate “rogue services”and ensure control of my SOA?
How do I increase service reuse?
How do I govern services as part of my SOA?
How do I enable enforcement of policies across all internal and external services?
How do I help services interact efficiently and dynamically with each other?
How can I help my ESB execute in the right context?
How do I manage the services lifecycle?
How do I optimize service interactions to be better aligned with business process?
Why a Business Services Fabric?
Business Service Policy Definition
Business service metering & utilization
Industry-specific semantic mediation &
dynamic assembly
Business service lifecycle management
Leverageexisting
BusinessModels
Adaptable and customizable composite business services (CBS) to achieve real business agility
Emphasis on managing business service metadata, the lifeblood of SOA
• Optional Industry packs for acceleration of industry solutions
• Enables dynamic personalization and delivery of Business Services
WebSphere Business Services FabricExtends and Leverages IBM SOA Foundation
Business Service
Subscriptions and
Entitlements
Infrastructure
Webify in the IBM SOA FoundationModel Assemble Deploy Manage
Develop / Integrate People / Process / IT Business / ITModel / Architect
Eclipse Framework
Bus SvcsDynamic
Assembler
Business Services
Repository
Bus SvcsComposition
Studio
Bus SvcsSubscriberManager
ESB & MB
BusinessMonitor
Identity & Access Mgmt.
Application Server
Adapters
Bus SvcsPerformance
Manager
Webify Industry Fabric
Business Services Governance Manager
Portal or W.E.D.
ProcessServer
ApplicationDeveloper
BusinessModeler
CompositeApplication ManagerSoftware
ArchitectIntegrationDeveloper
Com
mon
EventInfrastructure
Information Integrator
WebSphere Business Services RepositoryA standards-based, enterprise SOA metadata repository for service descriptions, ontologies, policies, and technical binding information. Enables rich cataloging and discovery of local and 3rd party business services. Comes pre-loaded with industry specific domain models (process, services, data)
WebSphere Business Services Dynamic AssemblerA highly scalable, policy composition and semantic mediation engine that enables dynamic service assembly and service behavior adaptation based on content, context, and contract. Scales horizontally through WebSphere Application Server and vertically through Grid computing.
WebSphere Business Services Composition StudioSOBA Composition Studio enables domain-experienced software architects to model, create, publish, and manage industry specific service meta-data models and policies around data, processes, resources, policies, and domains. Integrates with Rational through Eclipse 3.
WebSphere Business Services Subscriber Manager SOBA Subscriber Manager controls and automates entitlement of Business Services for subscribers. It enables creation, control, and management of service packages to subscribers across the ecosystem. Integrates with leading security and identify management products e.g. LDAP, Netegrity, TAM.
WebSphere Business Services Governance ManagerGovernance Manager provides end to end governance of Business Services and SOBAs through design-time, run-time, deploy-time and manage-time
WebSphere Business Services Performance Manager SOBA Performance Manager provides visibility and monitoring of service oriented processes and applications. Includes multi-perspective views and enables drill-down analysis of events and exceptions.
Webify Industry Fabric Six Integrated Modules
Multi-Channel Information Access
Published Inventory of Enterprise, WebSphere BSF, and Third Party Assets
Dynamically Assembled Composite Business Services
Service Provisioning
Text Msg
Fax
Phone/PDA
Forms
Agents
Policy Holders
Reinsurer
Claims Adjuster
Risk Optimizer
Policy Self-Service
Revenue Maximization
FNOL Optimization
Risk Screener
Intelligent Claim Lifecycle
Claim Self-Service
Rate, Quote, Issue
Risk & Compliance
FNOL Record
Rating & Underwriting
Application Routing
FNOL Routing
Claims Processing
Claims Visibility
Risk Capacity Optimization
Claims Optimization
Risk Qualification & Screening
Policy Pending Analysis
Policy Channel Optimization
New Business Services
Policy Services
Claims Services
Quote Processing
Endorsement Processing
Policy Renewal
Cross-Sell & Up-
Sell
WebSphere BSF SOA Differentiators: Adaptable/Customizable Composite Business ServicesWebSphere BSF dynamically assembles and delivers composite business services with the right functionality based on the specific business situation
Existing Composite Business Services Based on the IBM SOA Foundation
New Business
Webify Industry Fabric Source – Assemble – Deliver – Manage – Govern
•Rate, quote, and issue services•ACORD processing services•Third party and BPO services
•Policy servicing•Third party and BPO services
•FNOL optimization•Claims self-service•Third party and BPO services
•Incentive collaboration services•Channel performance visualization
•Agency/partner management services•Agency/partner self-service•ACORD processing services
IBM SOA Foundation
Policy Lifecycle
Claims Lifecycle
Distribution Management
Agency/ Partner
Services
Provider Collaboration
Benefits and
Eligibility
Claims Attachments
CDH Management
Rate and Quote
•Direct claim filing•PMS integration•WEDI 1-7 editing•Online error repair•Auto claim status•Intelligent claim lifecycle
•HIS integration•B&E request mgr•Real-time and batch capability•Deductible accumulators•Message filtering
•Payer request manager•Electronic return•Attachment lifecycle manager•Image system integration
•Real-time validation•HSA balances•Aggregated HRA/FSA information•Multiple payment reconciliation
•Multi-product quote•Online policy issue•Broker self-service•Legacy enrollment modernization
Healthcare Composite Business Services
Composite business services are collections of individual business and IT services that work together, along with a client’s existing applications, to provide a specific business solution such as Claims Self-Service in Insurance Composite business services are under development for additional industries, including Banking, Telecom, and Public Sector
Insurance Composite Business Services
IBM SOA Foundation
Webify Industry Fabric Source – Assemble – Deliver – Manage – Govern
IBM SOA Foundation
Webify Case Study
Business Challenges• Provide third-party Agent sales force ability to create real-time quotes• Improve Agent experience with ease of use to enhance brand loyalty
Webify Solution• Composite business services connected Agent Online Services and back end quote
processes using Straight Through Processing• Self-service tools for Agents delivered enrollment functionality leveraging existing B2B
connections and existing back-end integration
Results• 10X Increase in Personal Property Quotes over one year without adding staff• SOA-based solution compliant with industry and semantic standards – capable of integrating
with web, internal and external processing systems
Customer: A Global, Property and Casualty Insurance Company
Webify Industry Framework Content – Rate, Quote, Issue SOBA
New BusinessSOBAs
Policy LifecycleSOBAs
Claims LifecycleSOBAs
Webify Insurance
1. Business Services Repository - Standards-based, enterprise SOA metadata repository and registry
2. Dynamic Assembler - Highly scalable, service personalization engine and semantic services broker
3. Composition Studio - Visual modeling and management of meta-data models and policies. 4. Subscriber Manager - Controls and automates entitlement of Business Services 5. Performance Manager - Provides visibility and monitoring of SOBAs and business services6. Governance Manager - Visualize hierarchies and dependencies to monitor business SLAs
A Fully Integrated Business Service Lifecycle Management Solution
No process modeling or BPEL orchestration tools No ESB or Message QueueNo tools to expose/develop Web service interfaces from existing apps or legacy systemsRequires an underlying application server and RDBMS
NOT Included (but available separately from IBM):
Included in WebSphere Business Services Fabric (6 Modules):
In Summary: IBM’s Acquisition of Webify Accelerates the Business Value of SOA
Middleware Foundation and Industry Business Services
IBM and Webify deliver industry-focused SOA solutions for better and faster business results
• Enables creation of new and innovative applications and business models from existing IT investments
Innovative
• Makes it easier to reuse existing assets in new SOA composite business applications
Promotes reuse
• Provides the ability to more quickly create and change SOA applications using pre-built, customizable assets
Fast and flexible
• Supports industry and semantic standards to increase the business value of SOA
Business-focused
Thank You