Website visit frequency - Lead scoring beyond basic behaviors.

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Alexandre Pelletier September 22 nd , 2009 Marketo Idol Showcase Website visit frequency: Lead scoring beyond basic behaviors.

description

After scoring the basic behaviors, it is time to look at the frequency of these behaviors. Here a quick example of how to setup a scoring campaign for leads that are visiting back your website within a certain time frame.

Transcript of Website visit frequency - Lead scoring beyond basic behaviors.

Page 1: Website visit frequency - Lead scoring beyond basic behaviors.

Alexandre Pelletier

September 22nd, 2009

Marketo Idol Showcase

Website visit frequency:

Lead scoring beyond

basic behaviors.

Page 2: Website visit frequency - Lead scoring beyond basic behaviors.

Behavior Scoring

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Page 3: Website visit frequency - Lead scoring beyond basic behaviors.

3 campaigns

2 static lists

Schedule: Run flow once every 1 day(s)

+ 5 Visits 3x in 1 week

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Page 4: Website visit frequency - Lead scoring beyond basic behaviors.

Smart List

Visits 3x in 1 week – 1st visit

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Page 5: Website visit frequency - Lead scoring beyond basic behaviors.

Flow

Visits 3x in 1 week – 1st visit

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Page 6: Website visit frequency - Lead scoring beyond basic behaviors.

Smart List

Visits 3x in 1 week – 2nd visit

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Page 7: Website visit frequency - Lead scoring beyond basic behaviors.

Flow

Visits 3x in 1 week – 2nd visit

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Smart List

Visits 3x in 1 week – 3rd visit

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Page 9: Website visit frequency - Lead scoring beyond basic behaviors.

Flow

Visits 3x in 1 week – 3rd visit

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