WEBSITE - SEO & CTA

● Carey Baker Of Midnightson Designs● I Have A Background Industrial Design● Been Designing Since 1995● I Work With Primarily Solopreneures, Non-profits,

Start-ups, Farmers, and Town Governments

● What should my domain be● Domain cost● Different than company name● Use a keyword in your domain;

www.holyokeurbanfarms.com● Suffix can be .com-.net-.org-.nyc-.boston-.farm● Buy 2-5 years● Namecheap.com

DOMAINS

Hosting

• What is hosting• A domain is like your address to your

house hosting is the house• $90 plus a year• No to Godaddy or Google• SSL before domain https:// instead of

http://• Cpanel php6• Fast web hosting

HOSTING

Hosted Or Self Hosted Hosted: Wordpress.Com, Squarespace, Shopify, Wix, Bookmark Self Hosted: Wordpress.Org, Drupal, Magento CMS Or Content Management Systems

Mobile or Responsive Mobile means just smartphones

Responsive means all screens from phones to large tv screens.

Mobile First

Responsive Layout

How much does it cost?This is an investment not just a cost.

1. How should you see yourself online?2. Are you building a website or a

business?3. Your online presence are about these

top things

• Who are you talking to• What platform will I use for flexibility• Contact on mobile device• How to stay in contact• What can you do for your visitors• Building & managing your list• Multiples Calls to Action• Getting Traffic• Pleasing google = Page speed, relative content, links

What will your content, images, audio, and video consist of?

• To Build Effective Websites You Need To Have Your Copy Pre Written & Optimized Using Keywords.

• Keywords Are Niche Topic Words Put Together To Gain Traffic To Your Site. 3-5 Words Are Best.

• High School Level Reading• Keep It Brief 250-400 Words Because Most People

Will Not Read Things Much Longer

• Images Should Be Optimized For Speed [Need for Speed]• Only Use .Jpeg, .Png, & .Gif For Images. No .Tiff• You Can Shrink Mages Using Desktop Or Cloud Based

Software

• Your Phone Number, Address, Email Should Be Plainly Visible Or Easy To Find.

• Maps And Locations Are Another Of Google Favs.• Map packs• I Encourage Everyone To Make A Google Business

Places Account. Its Called Google My Business. Keeps Changing.

• Google.com/business• Local Map Pack

• Longtail Keyword research is one of the most important thing you can do and learn about how to get found.

• Using a tool like keywordtool.io you can get suggestions of related longtail keywords

• You need to register to use

KeywordsYou should research the keywords used to find your core products and services. Try to incorporate these into your permalink structure, copy, images and more. this is one of the basics of SEO. Keywords are a part of your content, blogs, images, & video.

• What exactly will I get from you• How will this help me?• If you confuse people you will lose them• People will tune you out if you are

complicated and not clear about your message

• The money is in the list• To build an effective list you should be using

MailChimp, constant contact, or awebber• Using your list you stay in contact

CTA [Call To Action] are not always email signups but can be invites to an events.Sales Funnels are the process of Action taken after the first CTA such as upsells.

• Video is the future• Cell phone now has the ability to take great business videos• With video on your page your visitors will stay longer• With youtube & vimeo you can share for social sites• Videos can explain a service faster than just text

• Who are you talking to?• What is your niche?• The main topic of your site is what?

Recommendation: Building A Story Brand

Positioning is the most tangible aspect of differentiation. Are you the oldest, the best, the largest, the cheapest?

An innovation, service, or feature intended to make a company or product attractive to customers.

People don’t buy what you do they buy WHY you do it.

Above The Fold

Website Layout - Wireframe

Pre-design phaseBefore the actual design and development takes place, there are lots of things to think about.

Target marketIf you haven't done so already, now is a good time to clearly identify and articulate who your market segments are.

InvestigateTake a look at your top three to five competitors. Take note of elements you like and dislike about their websites.

Branding GuidelinesNow is the time to review your branding guidelines. Review your logo design, color pallets, fonts, style, imagery etc.

https://coolors.co/

https://superdevresources.com

Typography AND Fonts

https://fonts.google.com/SELECT YOUR FONTS ONLINE FOR FREE

Branding

Is more than logos, colors and fonts. It consistently communicates a message about what you promise to do for your clients and target market.

Differentiation

Differentiation is one of the expected outcomes of good branding. Differentiation requires competitive contrast. It answers the question – How are you different?

Why do you do it?

A quick glance of your homepage should be able to quickly sum up the important questions, who are you and what do you do, why you do what you do?

Phase 2

Finalize all web content both written and visual. Review for spelling and grammar mistakes and insert into the website.

Development phaseOnce the content has been approved it's time to turn that copy into an actual functioning website or prototype. This is where all of the coding will take place.

Once the prototype has been developed its time for the fun to begin. This will pull the content, coding, colors, fonts, images, and videos together

Now is the time to look at your website from the standpoint of a dummy.

Is your content hierarchy clear and intuitive? Is the site structure user friendly?

Make sure your new site is multi browser compatible and will format correctly for various screen sizes.

Once you have tested and reviewed your new website it is time for launch.

Its time to update your DNS records and publish your new website to your domain.

Your website should be verified in Google, Yandex and Bing webmaster tools. You can create a free account, or have your developer do it for you.

Simply do a search for Google and Bing url submission and enter your url into the field to be indexed by the search engines.

Install Google analytics or your analytics program of choice.

Just launching a well thought out and designed website does not guarantee you success. You need to drive traffic to your website for it to be successful.

Search engine optimization is a great long term strategy to rank organically on search engine result pages.

Be sure that the meta titles of each of your pages and posts are consistent with the content of that page and the target keywords.

Be sure that the meta description accurately reflects the content of that page and features your target keywords.

Sign up and register your business with Google my business. Submit to other sites as well like Bing, Yahoo, YP etc., as well as social media sites.

Content marketing is a great addition to your search engine optimization efforts. Consider adding informational blogs, case studies, examples of your work, videos, ebooks etc.

When creating a new post created for SEO it should include a primary longtail keyword or keyword phrase. A keyword phrase is what users would likely type into a search engine when researching a particular product, service or topic. Since we are writing for both people and the search engines, this keyword phrase should be relevant to the topic in which you are writing.

Check to be sure the term or phrase is one that is popular, avoid using industry jargon as your potential customers may not use the same lingo as you do. Also, be sure it has a low competition score to increase traffic flow, although less competitive phrases will have less overall search traffic, it is easier to see results sooner. For example, it is easier for us to target local like “website designer new Bedford ma” than a more generic “website designer.”

Secondary Keywords are also important. They should reflect your primary keyword characteristics. An easy check would be to enter your primary keyword in a google search and view related search lists that appear as suggestions below it. Then, choose two to four of these related phrases to allow for best results.

Example:Primary keyword target: web designer northampton maSecondary keyword target: website designer northampton ma

Tip: If using a wordpress website, which most of our clients are, download the free wordpress seo plug in by yoast.

When creating SEO blog content make sure you are writing for the readers first and the search engines second. Try to write a minimum of 300 words and use the primary keyword frequently (about 1-2 times for every 100 words).

If for example you are writing about a specific product as your primary keyword, place the name of that product in the first paragraph. Secondary keywords which relate to the product should be used at least once during the post.

Subheadings can be a great tool to feature your primary keyword. All within text which contains original content - free of spelling errors and written with accurate grammar. Also, write in an 8th grade reading level to give yourself a high readability score. The use of inbound links which lead to your main site or outbound links that lead to external sites make posts more interactive among readers and appealing to search engines.

Example: Website Design Northampton MA (h1 tag of post)

Spectrum marketing group is a multi-media marketing agency creating compelling website designs in Northampton, MA. (first paragraph)

Tip: Use H1 tags for your headline, H2 tags for your subheadline

Now is the time to optimize your SEO post. In this case it can be done by using the primary keyword in the page title as well as the permalink (permanent URL link). In 55 characters or less use the primary keyword in the SEO title. Also, in 155 characters or less use the primary keyword in the meta description.

Outside of your post be sure to use proper categories and tags consistent with the subject. These tags give a direct connection to the post by making them the primary keyword as well. Images used in the post should use the primary keyword in the “alt text.”

Example: www.midnightsondesigns.com/web-design-northampton-ma (url)

Website Design Northampton, MA (meta title)

WEBSITE DESIGN. Serving New England since 2005. We help businesses create a unique online presence with clean designs that are easy to navigate.(meta description)

Tip: Your meta title and description can be created by you through the yoast plug in, if you do not designate one the search engines will pull in data for you.

Review your work and wrap up the SEO post by checking for errors. Make sure after completing the yoast with keywords that the url, h1 tags, h2 tags, meta titles, alt text, links and tags are correct.

Tip: Check post for your step by step guide on your post for tips on how to improve it for SEO purposes.

So, there you have it. From primary and secondary keywords to permalinks and meta descriptions. These Best 4 Steps for SEO posts will garner more attention and make it more worth the effort.