Website Reviews: Lead Magnets
description
Transcript of Website Reviews: Lead Magnets
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ConversionXL reviewsLead magnets
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Lead magnet == offer
Having an attractive lead magnet will accelerate your email list building like it’s on steroids.
http://conversionxl.com/lead-magnets-email-list-building-on-steroids/
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1. Value!
2. Emotional response (“For free, really!? I
want that!”)
3. No false expectations.
4. It attracts a specific crowd.
5. You don’t know what works best until you
test it
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Free is good
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There’s no benefit I would go crazy about. Low emotional response.
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Total absence of graphics contributes to lack of emotions.
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3rd step is “Submit”. Do I want it?
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How many people want “best inspirational content” in their inbox? It’s a feature, not a benefit.
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So what? What does it enable me to do?
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Small font size + low contrast with background == doesn’t get read.
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Shouldn’t the CTA fit onto the button?
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It’s typically better to frame it in the positive. Or people will read “spam”.
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It’s typically better to frame it in the positive. Or people will read “spam”.
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Relevant image = good. Low resolution, cloudy weather = not so good.
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Start with an offer, not happy talk.
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Jargon, hype. What does it help me do better?
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I like the specific CTA…
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… but this solution is unexpected, and thus bad. Why not add email field to the first form?
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I’m interested. Tell me more.
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Way too much text in a small type size. Most are not gonna read it, and will be deterred by it.
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Copy flow is poor. You were talking about mistakes, and all of a sudden its “join now”
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Don’t use useless space wasters like “and much more”
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Delete
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Start with what? I wanted to know what the 7 mistakes are! Mental disconnect (is this common mistake in your list?:)
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Thank youIf you want to get your site reviewed, follow me on Twitter: @peeplaja
and Facebook: https://www.facebook.com/ConversionXL
http://conversionxl.com