Website Review

Objective

To Cover Goal of Project:◦To compare/contrast LD.com with that of

competitors◦Research to see what needs improved or

changed◦New ideas for site?◦Create better representation of LD’s strategy to

our customers

Novo

Novo-Nordisk

PROs◦ Product info. ◦ Benefits◦ Side-affects◦ Product name◦ Dosing◦ Patient info and description

Lists the partners of organization and site supporters.

Educate about products and company.

Media Link

CONs Lacks info about diabetes as a

disease.http://www.novonordisk-us.com/documents/promotion_page/document/diabetes_care.asp

Merck

“Journey for Control”PROs◦ Easy to navigate and extremely

helpful for both physicians and patients.

◦ Many links for tools to help make this easier for patient. Mobile app for diabetes Online diabetes diary Weekly activity tracker Interactive conversation map tools

◦ Educational purposes on diabetes◦ Entertaining ways of learning◦ Geared for both HCP and Patient use

CONs◦ No info about products nor listings

http://www.journeyforcontrol.com/journey_for_control/journeyforcontrol/for_patients/index.jsp?WT.svl=1

Sanofi

Sanofi-Aventis

PROs Does list product names and their

description

CONs Does give info about diabetes(Very limited

though) Site is geared toward product promotion

and encouragement for purchases Site is mainly directed for HCP’s use only

http://www.diabetesmatters.co.uk/index.php?ID=17http://en.sanofi.com/products/diabetes/diabetes.aspx

Alternate Languages??

Where should it be located?What is it about?

Links that take the individual to respected sites that offer diabetes info in multiple languages other than just English and Spanish.

Should be clearly visible for all on homepage. Possibly under a tab titled Languages.

S.W.O.T. of LD

Strengths: ◦ Lilly partnerships Detailed info on Diabetes◦ Company Info◦ Lilly Programs◦ Site navigation

Weaknesses:◦ Lack of patient/physician communication◦ Lack of interactive apps/material◦ Little on info of how to live with diabetes◦ Written for HCP perspective

Opportunities:◦ Demand for interactive/mobile apps and easy site flow◦ Growing demand for better patient understanding◦ Building a better patient/physician relationship/understanding

Threats:◦ Ourselves: Not listing Products or having interactive content◦ Competition: Merck, having the competitive advantage on site

My Recommendations? Establish a better physician/patient connection

◦ Should change strategy to better both HCP and Patient understanding of diabetes, products, and one another's communication

◦ Have a Patient Tab on the site like Merck’s that is specifically just for the patient and his/her understanding of diabetes written in words they can understand.

◦ Outcome? Will gain a stronger patient follow and trust in Lilly Diabetes by having

established a stronger patient/HCP connection and a sense of patient understanding.

Alternate Language Links◦ To gain more of a multicultural audience which in turn helps promote

Lilly’s name and possibly sales.◦ Outcome?

Will help Lilly become better known and understood throughout the non-English speaking world.