Website Redesigning – Consider these Points - I

When you change your marketing strategy year after year or even half yearly, doesn’t it make sense to redesign your website also. This is a fairly common perception among the business owners that once a website is designed, it is done forever. If you want that there should be a steady flow of income and the loyalty of the customer should stay intact, you should consider website redesign.

Well, having said that, website redesigning is challenging. However, if you are clear about the whys and whats, things could be done quickly and easily. Let us start the points.

1. What is the objective of redesigning your website?

Do you want people to buy products? Do you want them to fill form so that you know them better? Are you going to ask for subscription? Clearer you are, the easier will be for you to prepare the framework for new website.

2. What is there that needs to be changed in the current website?

Have a look at your website and see what can be retained and what is to be removed or replaced. Take into account customer reviews or feedbacks. Have they ever complained about any specific section they need change in? You should even take into account the analysis from Google Analytics. Which pages records the highest drop rate? Go through that particular page and think of how it can be redesigned.

The thumb rule is go with the facts and data rather than going with what you like orwhat your instinct says.

More follows in the coming post. Stay tuned! And do leave your suggestions and feedback in the comment section.