Website Redesign Survival Guide for

Marketers

Exploring the Marketer’s Most Treacherous Territory

How is a website redesign like going to

Antarctica?

How Do You Survive?

Why are you even doing this?

Pick your dream team.

Choose your vessel wisely.

Chart your course with care.

Grab your gear.

Learn survival skills.

Be the leader your team needs.

Danger lurks. Be ready to improvise.

The final leg is often the hardest.

The adventure continues.

Let’s review.

Questions?