Sussex Interpreting Services Health Promotion Project - SIS AGM 2015
Website Promotion - 2 google analytics interpreting data
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Transcript of Website Promotion - 2 google analytics interpreting data
Audience – flash usage
• Share of flash-plugins -> do your visitors have flash installed, if so what version? (max. compatibility)
Types of traffic
• Direct Traffic – Visitors who typed your URL, navigated via their bookmarks or any other non-referral way of getting to your site.
• Referring sites / referral – are other sites who direct traffic to you. This can be by means of banners, weblogs, textlinkts etc.
• Search engines – all traffic that came in through a search engine. Organic as well as paid search (adwordse e.g.) are included
• Keywords – Which ‘search queries’ were used to get to your site via a search engine.
Report 3: Behaviour
• What are the most popular pages on your site • What pages have the highest ‘Exit-ratio’? • On which pages do people enter your site the most? • How do your visitors navigate through your site?
Sessions= number of site-sessions on your site Bounce Rate = percentage of visitors that has left the site immediately after viewing the first page Pagesviews = number of pages that has been requested in the specified period Pages/Session= average number of pageviews per visit Avg. Session Duration = How long did your visitors stay on this page? % New Sessions = how many first time visitors
Interpretation of site usage (dashboard)
Interpretation (1)
Bouncerate = 55,80% – % of visitors who
immediately leave the site. – Market average is 25-30% – High ratio’s are probably
very bad for your SEO ranking
Cause?: – Wrong implementation
code? – No tagging on other pages? – Bad or irrelevant content?
Interpretation (2)
• % New Visits= 83,68% – How many of the visitors are
here for the first time? – Lower=better Causes: – High percentages could mean
you are running an online campaign generating lots of new visitors or perhaps your site offers no need for people to plan return visits often
Interpretation (3)
• % mobile sessions= 38,97% – Do you need a mobile version of your website? – You have very low conversions Causes: – You don’t have a mobile version of your site, but almost 40% of
your visitors are coming via their mobile. They can’t ‘convert’…