Website plan-1220HSL · Web viewForecasted Use Environments6 User Tasks6 Website Content and...
Transcript of Website plan-1220HSL · Web viewForecasted Use Environments6 User Tasks6 Website Content and...
2014
Website plan-1220HSL
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Introduction and Business Background....................................................................................2
Business Goals and Website Goals...........................................................................................2
Competitor Website Analysis...................................................................................................3
Target Audience.......................................................................................................................5
Forecasted Use Environments...................................................................................................6
User Tasks................................................................................................................................6
Website Content and Development Tools.................................................................................6
Website Content Storyboard.....................................................................................................7
Website Template Designs.......................................................................................................7
Process Analysis.......................................................................................................................8
Marketing Techniques............................................................................................................10
Conclusion..............................................................................................................................10
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Introduction and Business Background
The hotel is located at the finance centre of Melbourne which is the second popular city of Australia and have a population just above 4 million. The city is not only the art capital of the country, but also full of high technologies like car manufactories. As one of the important financial and business centre of the Asia Pacific Zoon, the city have a lot of companies choose to place their headquarter here and therefore is welcoming a large number of business man every year for their important meeting from all over the world which is the part of the reason why the Melbourne airport is the second busiest airport in Australia.
1.1 Business Background
The hotel is placed at a position of high-class hotel and is planning to attract the business
man to stay in the hotel. The hotel is aiming at a high quality service with high standard
of facilities and is located at a waterproof place. Since there is a lot of European citizens
come to Australia for the Sunshine, the company is trying to design our hotel as a
Mediterranean style as our way to attract people.
Business Goals and Website Goals
2.1 Business goals:
• To have a market share of 5% at the end of 2 years after the company
established as there are a lot of hotel located there and we are targeting at the
elite which is only a small number at the top of the pyramid. Meeting this goal
is also a good reflection of achieving a good market and bring profit constantly
as the market share around this area shows us the percentage of people are
choosing to stay in our hotel during their journey, which is as more as possible.
• To have our hotel reach a room-occupied rate over 80% also after 2 years after
the establishment. Having this figure reached is telling us we have a large
number of people are coming and are willing to stay in our hotel as a short
settlement in the travel and it implies the hotel are meet the most of the market
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need in the market we are targeting.
2.2 Website goals:
• To have a website browse number of 2000 every day. The figure can shows how
your information have been sent directly to your consumer and a knowing that
they know our hotel and we are kind of under their consideration.
• To have a progress on the percentage of online booking at a level over 15%
from the beginning which tells us how the users are getting along with the
internet well and the number of people are choosing our hotel
Competitor Website Analysis
Competitor Hilton Melbourne South Wharf
(http://deals.westin.com/Westin-
Melbourne-1185/special-offers?
IM=PP_LHN_SOP_US_WI_11
85)
Intercontinental Melbourne -
The Rialto
(http://www.ihg.com/interconti
nental/hotels/gb/en/melbourne/
melha/hoteldetail?
cm_mmc=GoogleMaps-_-ic-_-
AUEN-_-melha)
Structure of the
whole page
It is not very clear as the website
is too confusing. They are not
even telling people they are the
official page of Westin
Melbourne.
The overall structure is good
as it put different under a small
title but the users still needs to
move up and down for further
information. However there
are too many linking business
that makes the website a little
bit messy.
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Recognizable
of the website
The website is
http://deals.westin.com/Westin-
Melbourne-1185/special-offers?
IM=PP_LHN_SOP_US_WI_11
85
It is not a clear website name
and can be easily confused with
other booking website.
A good part is although the
website did not use their name
on the link either they have
shown lots of proof for their
identification which confirms
the users’ safety.
Scale of the
website
It is sorry to say but they did this
part bad as well as the website
picture is smaller than my
browser and I need to move the
website up and down to get the
information I need.
The scale of this website is
good as it fits well for my
browser but with a long page
that I need to move a lot to get
the customers’ comments
which might help the hotel to
attract more potential
customer.
Conciseness of
the information
The information put up on the
website is shown very clearly
and has be done as a easy-
understanding way and they
have the director at the top
clearly showing which part are
you looking and you may want
to look.
The website is not do very
good at it since there is only
one review covers the biggest
part and always having a long
talk about what’s going on, it
is too much for the users. The
front page should always be
clean otherwise they will lose
their potential customer or
even the existing consumer as
well.
The general
theme colour
Chosen a dark yellow as the
back colour which is good as it
The basic colour for this
hotel’s website is black but
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is trying to deliver a very cosy
feeling while they also use green
on their button which express an
active part in their company. It is
be done quite good as they are
attracting the people both need
to rest and having a lot of fun
and, more importantly, keep
their high-standard as usual.
personally I think it is not very
good to use that especially the
website is trying to promote all
the service industry the
company has and the range
various a lot which might be
harmful to lose the high-
classic customer.
The online
booking system
As one of the most important
part of the hotel website, Westin
did it in a very clever way: they
combined the two system in to
one and put it at the right of the
page which is easy to see it
straight away. So that people can
book it straight away if they find
rooms is there for them.
The booking system did very
well as it has been designed as
a part of the website page. It
gives users a clear website
with the number of room
available for each type but it
does not really attracts users’
idea at the first glance.
(WESTIN HOTELS&RESORTS)(INTERCONTINENTAL hotels & resorts)
Target Audience
We are trying to attract the people from Europe who comes to Australia for the sunshine
even during their business trip. The market we are targeting is mainly from the cold cities
who needs a sunshine and experience the native experience. We are aiming at attracting
the business people and even their family with them since there are many meetings
happening here. As mentioned in the introduction, Melbourne is a very developed city in
Australia which has a high level of economic and technology, which implies there are
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many people are coming here for the meeting from both domestic and globally .”The City
of Melbourne is a diverse community with different groups of people residing, studying
and working in its suburbs. Our population springs from a wide variety of countries of
origin, including New Zealand, Korea, Italy, Somalia, India, the United Kingdom, and
many more. International students are also a significant part of our multicultural
population.”(https://www.melbourne.vic.gov.au/ABOUTMELBOURNE/MELBOURNEP
ROFILE/Pages/Multiculturalcommunities.aspx) (Multicultural profiles)It can be seen
from the paragraph that Melbourne are tend to have a big percentage of people that are
like here very much because the climate, lifestyle or even air here and it is an opportunity
to attract those tourism who come here for the first time to stay with us.
Forecasted Use Environments
As an international city of Australia, Melbourne is full of high technology and many
computer is located. There is also an immigrant city with the new citizens all over the world.
The majority of people coming there is from China, Europe…while the Chinese and the
Indian is at a huge growing which nearly interfere everything in Melbourne.
(http://immigration.tigtag.com/australia/experience/100378.shtml) The native people there is a
combination from all over the world which is good for a booming business as it is welcoming
everything from all over the world.
User Tasks
• To develop a full website, the company will need to install the programme to support
visa and bank card payment for online booking.
• Secondly, a flash is also needed to make the picture of the hotel show repeating at the
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front page to attract the users at the first stage.
• The web site can also link some facebook link just in case the users are recommending
our website to others.
Website Content and Development Tools
• The scale of the website would be 1920*1080 and design at a yellow base and the word
showing will be dark gray to linking to our attraction as Mediterranean style.
• Elaborate would also have a green serious with a grey back to have a clean and easy
looking.
Website Content Storyboard
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homepage
restaurant recipy
comments about the
food
our main chief and
introduction of
kitichen
booking system and
room avability
paying system
events on
more detail of
every one and
the address
introduction about us
contact us
information
Website Template Designs
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[email protected] us:phone 1234567890email: djflk.st. qld.4122.austraslia
Home|about|rooms|restaurant|facility|special|contact
Process Analysis
The website is belongs to the company and we will have the right to change it. As there is
an online payment system, we should have some IT people looking after it however as a
start company and to save money, this online payment part will also under controlled by
the accountant.
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[email protected] us:phone 1234567890email: djflk.st. qld.4122.austraslia
To make the website runs sufficiently, we could hire a technology to check our website at
a year basis just in case the system goes down and the department of human resource will
be preferably dealing this kind of daily maintenances.
Marketing Techniques
To attract more customer, we could do some advertise on the airport and may have the
tourist agency to doing a recommend for us and, as a reward, we could give them some
money back to the agency if certain amount is arrived.
We could also have a discount for the opening bargain and encouraging people to
experience.
Moreover, we can introduce a pre-booking policy, if the people are booking at now, they
could have a free dinner in the restaurants or dry cleaning.
Conclusion
The hotel is worthwhile to invest as the city of Melbourne are welcoming many tourists
all around the whole year and the combination of the Australian and European style of
hotel would be fascinated by the tourists.
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Reference
INTERCONTINENTAL hotels & resorts. (n.d). Retrieved from
http://www.ihg.com/intercontinental/hotels/gb/en/melbourne/melha/hoteldetail?
cm_mmc=GoogleMaps-_-ic-_-AUEN-_-melha
WESTIN HOTELS&RESORTS.(n.d). Retrieved from http://deals.westin.com/Westin-
Melbourne-1185/special-offers?IM=PP_LHN_SOP_US_WI_1185
Multicultural profiles. (n.d). Retrieved from
https://www.melbourne.vic.gov.au/ABOUTMELBOURNE/MELBOURNEPROFILE/Pages/
Multiculturalcommunities.aspx
Immigration (2012). Retrieved from
http://immigration.tigtag.com/australia/experience/100378.shtml
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