Website performance
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Transcript of Website performance
Website performance
Why invest in improving page loading speed
Bing.com/Live.com
Slower site = revenue drop
1 sec = 2.8%2 sec = 4.3%
Gets worse with time
After-effect
Yahoo!
• 0.4 seconds slower = 5-9% drop in full-page traffic
Slower pages get less traffic
AOL
Improving from 6 sec down to 1.2 seconds
Shopzilla
Shopzilla
• Every little bit counts
• Cookie-free components: +0.5% more revenue
Netflix
• 43% drop in outbound traffic after enabling compression
Faster site means:
• More repeat visits• More page views per visit• Better conversions• More revenue• Increased user satisfaction• Hardware and bandwidth savings• More (sponsored) search engine traffic
Where do we focus?
Example: Ashton Kutcher’s Twitter
First view (empty cache)
10% 90%
Repeat visit (full cache)
38% 62%
Where to focus?
• Focus on the front-end• That’s where the time goes• Easier to improve
Thank you!
Credits/URLs• Google, Bing: http://en.oreilly.com/velocity2009/public/schedule/detail/
8523 • Shopzilla: http://en.oreilly.com/velocity2009/public/schedule/detail/7709• Netflix: http://en.oreilly.com/velocity2008/public/schedule/detail/3632• AOL: http://en.oreilly.com/velocity2009/public/schedule/detail/7579 • Yahoo!: http://www.slideshare.net/stoyan/yslow-20-presentation • Bing graphic: http://www.watchingwebsites.com/archives/proof-that-
speeding-up-websites-improves-online-business • Steve Souders: http://stevesouders.com• Stoyan Stefanov: http://phpied.com • Sponsored search and speed:
http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=87144