Website Owners: Why You Can No Longer Ignore Mobile Devices
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Website Owners: Why You Can No Longer Ignore Mobile Devices By Nigel Harding Business Connexions 22 October 2012
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The web landscape, the advent of mobile phones and tablets, how web design is responding to these developments and why you can't afford to be left behind.
Transcript of Website Owners: Why You Can No Longer Ignore Mobile Devices
Website Owners: Why You Can No Longer Ignore Mobile Devices
By Nigel Harding
Business Connexions22 October 2012
Context
● Desktop computing & websites are well established● Screen resolutions increasing● HD monitors
● Smart phones – a realphenomenon● iPhone, Android phones, Windows phones
● Tablets – predicted to take off● iPad et al
Some Facts & Figures 1● There are more mobile phones in the UK than people
● The number of smartphone searchers doubles every two months
● In 2010, Google became a ‘mobile-first’ company (this means they develop their sites and tools on mobiles first)
● Smartphone sales overtook PC sales last year (two years earlier than expected)
● In three years time, tablet sales will be bigger than PC sales
● Smartphone sales will continue to grow – will be 3 times the sales of PCs
● 52% of UK mobile phone users have a smartphone
Some Facts & Figures 2
● 28% of internet usage is from a mobile phone
● 19% of search queries in the travel industry are from mobiles (was 11% in 2011)
● 16% of search queries in retail are from mobiles (was 10% in 2011)
● 20% of all YouTube views are from a mobile device
● Mothers day 2012 – 50% of all online sales came from mobile devices
● 28% of people in the UK have purchased something using their phone
Web Solutions
Distinct Websites?● Some website owners opt for a distinct mobile site
● WordPress plugins● BBC has m.bbc.co.uk
● Advantages● Can develop without affecting a working desktop sized
website
● Disadvantages● Duplication of development effort, maintenance overhead● Duplication of content● What about tablets? 3 websites?
Responsive Websites
● Ethan Marcotte coined the termResponsive Web Design in 2011
● Same content base is used● Detect the device resolution
and serve an appropriatelayout
● Mobile First, progressive enhancement
Under The Bonnet
● Use CSS3 media queries● adapt the layout to the viewing
environment● proportion-based grids● flexible images
Challenges
● How do you create a design?● Technologies
● Flash does not operate natively on mobile devices● Javascript switched off on some smartphones
● Interface & interactions – more thought about UX● Larger buttons, larger text inputs?
● When does a website become an App?● Cost
