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User Guide and Reference Manual (For Coldwell Banker Commercial® Professionals)

WEBSITE MANAGER

Website Manager

Website Manager

TABLE OF CONTENTS

Chapter 1: Introduction to Website Manager .............................................................................................. 5

Chapter 2: Getting Started with Website Manager ...................................................................................... 7

Chapter 3: Managing Your Homepage ........................................................................................................ 13

Chapter 4: Managing Your “About Us” Page .............................................................................................. 25

Chapter 5: Managing Your News Page........................................................................................................ 33

Chapter 6: Managing Your Market Data ..................................................................................................... 37

Chapter 7: Preview & Publish Your Site ...................................................................................................... 43

Chapter 8: Change the Status of Your Site .................................................................................................. 47

Chapter 9: Redirecting Your Domain .......................................................................................................... 49

Chapter 10: Resources & Reporting ............................................................................................................ 51

Appendix A: Reports ................................................................................................................................... 53

The Visitors Overview .......................................................................................................................... 53

The Traffic Sources Overview .............................................................................................................. 55

The Map Overlay .................................................................................................................................. 56

The Content Overview ......................................................................................................................... 57

The Dashboard ……………………………………………………………………………………………………………………………....58

Appendix B:

Domain Redirect: If your company has not previously had a local website ...................................... 61

Appendix C:

Domain Redirect: If your company already has a local web domain through GoDaddy.com ............ 63

Appendix D:

Domain Redirect: If your company has a local website through a web hosting company ................. 67

Website Manager

Blank Pages are inserted for double-sided printing

Website Manager

CHAPTER 1: INTRODUCTION TO WEBSITE MANAGER

The CBC® Website Manager allows you, as a Coldwell Banker Commercial®

affiliate company or NRT metro, to create your own local CBC website with the

same look and feel of cbcworldwide.com, but with your own local flavor, free of

charge to you.

You can easily feature the services, market data, listings and background photos

that are specific to your market. The Website Manager offers a customizable,

sophisticated, yet easy-to-use platform, leveraging the award winning aspects of

cbcworldwide.com, and provides a unified look to each of our companies

throughout the CBC organization.

One Look, One Voice

The CBC Website Manager tool delivers a way for each CBC affiliate and NRT

metro to unify under the national CBCWorldwide platform. This ensures that a

clear message is communicated to your clients about the commercial real estate

services you provide, while providing a high impact, visually engaging website

that is constantly updated with your most recent listings and other updates.

Ease of Use

With technology, often times tools are cumbersome, or difficult to use. The CBC

Website Manager was specifically designed to be easy to use and manage.

Included with the tool are options to customize the look and feel of every page.

In fact, many of the background images you will need are preloaded into the

tool. This selection of over 70 high quality images makes customization quick

and easy. In addition, each listing on your local site will have the same high

quality Microsoft Virtual Earth® maps and Claritas® demographics that are

available on the national cbcworldwide.com site. This is all free of charge to you

as a member of the Coldwell Banker Commercial organization.

Website Manager

Website Manager

CHAPTER 2: GETTING STARTED WITH

WEBSITE MANAGER

The Website Manager allows you to create your own local website with the

same look, the same functionality as the national award winning website,

cbcworldwide.com.

One Website per Company/Metro

One thing to note is that there will be one website created for each affiliate

company or NRT metro (i.e. for each Blueprint Super User account), regardless

of the number of offices that affiliate company or NRT metro has.

Accessing the Website Manager

Access to the Website Manager tool is available via the CBC Intranet, located on

the Blueprint Tools page or Administrator page. Access to this tool is given to

those individuals with the Blueprint access role of Company or Office level

Administrator or Manager.

To access the Website Manager, log into Blueprint and navigate to the

Administrator or Tools page. From there, click on the link for Website Manager.

Website Manager

Access through the Website Manager link will take you to the Website Manager

page, where training videos and documentation are available to guide you

through the creation, publishing, activation of your local website, and the

“domain redirect” activities that will enable visitors to access the site from your

own local company web domain (i.e., “yourcompanywebsite.com”).

ACCESSING THE WEBSITE MANAGER TOOL

Click on the “Start Using” button to access the Website Manager. This will bring

you to the Manage Your Website page, or the “home” page of the Website

Manager.

Website Manager

Using the Website Management Page

You will be able to begin the process of creating your local website by utilizing

one of three easy-to-use website management tools.

USE ANY ONE OF THREE CONVENIENT METHODS.

1. Clicking the green Getting Started button will walk you through the process

of creating your website step-by-step. This “website wizard” assists you

with easily creating your own local site, even if you have never done so

before. At each point, you will Save your changes, and Continue to the next

step.

2. Using the New Site Checklist will guide you through the four major steps of

producing your website for the first time. The exclamation mark indicates

the step has not yet been completed. Once it is done, this will be replaced

with a green check mark.

Edit your Homepage

Add/Modify the “About Us” section

Add your Local Market Data

Publish your Website

After you have published your website for the first time, the New Site

Checklist will no longer appear.

Website Manager

3. Using the Manage Your Website links on the left panel. This allows you to

jump to any step of creating, previewing, publishing, and/or activating your

website, at your discretion. It is recommended for those who have already

gone through the initial process of creating your website for the first time.

Note: In addition to creating your website components, publishing and

activating the site, you can access Reports that provide website analytics, as

well as Resources to help you with report terminology as well as other helpful

information.

Managing Your Web Domains: An Overview

Upon the initial setup of the Website Manager tool, each affiliate company and

NRT metro has been provided with a CBC web domain. The format of this web

domain will be: YourCompanyKey.local.cbcworldwide.com. The Company Key

is the unique identifier for your CBC affiliate company (i.e., your Company’s

CREST EDG number) or metro (i.e., your NRT Metro number).

TO LINK YOUR LOCAL CBCWORLDWIDE.COM WEBSITE TO YOUR

COMPANY’S WEB ADDRESS, YOU MUST EDIT YOUR DOMAIN

This website domain is being provided because CBC will actually be hosting your

local website for you, thereby eliminating both the development and hosting

costs typically incurred to support a local website. This cost will now be

absorbed by Coldwell Banker Commercial.

Website Manager

Editing Your Domain

Instead of having to use your CBC Company Key web domain to identify your

local website, you can (continue to) use your own local website address (i.e.,

“your companywebsite.com”) on your business cards, marketing and

advertising, as well as on the cbcworldwide.com website. In order to identify

your local web domain in the Website Manager, you will need to click on the

Edit Your Domain button, enter your local web address, and save the

information.

Once you have done this, both the CBC Domain and Your (local) Domain will

appear here on the Website Manager home page. In addition, there are a few

steps that must be followed to ensure that your site content is directed

successfully from the CBC domain to Your Domain. This will be covered in more

detail in the chapter titled, Redirecting Your Domain.

Ongoing Status Updates

From the Home page you can also track various status updates.

ONGOING STATUS UPDATES ARE AVAILABLE

THROUGH THE WEBSITE MANAGER HOME PAGE.

Website Manager

1. Website Status – There are three possible website statuses. You can update

your website status through the “Change Status” button on the Website

Manager home page.

Inactive –This is the status your website will have while you are first

developing and previewing your pages.

Active – Once your website is ready to be accessed from the internet,

you should update it to “Active” Status.

Suspended – If you are making edits or need to take your website down

for a period time. While suspended, your visitors will be re-directed to

the national cbcworldwide.com site.

2. Page Status – Shows you where pending changes have occurred. Some

pieces of the site are not automatically published, such as the “About Us”

page. Once changes are made to these pages, you must actually publish the

pages.

3. Company Information Status – Shows you the information entered about

your company address and contact information that will be displayed on the

“Contact Us” page.

4. Content Status: Through the Preview & Publish buttons you can review and

update your web content.

Updating Your Website

Initially, when developing your site for the first time, you must develop your

content, preview and publish it – and then activate it. Provided you have also

performed the “Domain Redirect” steps (see the chapter on this topic), your site

will be accessible on the internet via your local company web address.

Once your website is available through the internet, you can go back to the

Website Manager at anytime to perform edits on any portion of the site.

Simple edits will simply require you to update the page through the Website

Manager, preview the changes, and re-publish the site (through the Publish link

on the left panel). The changes will appear on your site within approximately

five minutes. You do not have to re-activate your site, or take it down.

If, for some reason, you do not wish your site to be displayed for a period of

time, you can Suspend the site. Although this would not be a normal state of

affairs, it is an option available to you if you need it. While suspended, your

visitors will be re-directed to the national cbcworldwide.com site.

Website Manager

CHAPTER 3: MANAGING YOUR HOMEPAGE

Accessing the Home Page Manager

For first-time development: If you have just begun to create your local website,

click Edit Homepage from the New Site Checklist (see below).

ACCESS FROM THE NEW SITE CHECKLIST

For Edits & Updates: If your local website has already been published, the New

Site Checklist will no longer be available. In that case, you may edit the Home

Page from the left margin, by selecting Homepage (see below). After selecting

the Homepage link you will see the Homepage Manager screen.

Website Manager

ACCESS FROM THE LEFT NAVIGATION PANEL

Managing Your Company Data

Page Title: Enter your CBC Company Name (DBA) or Metro Title as the Page

Title (Example: Coldwell Banker Commercial Acme Realty). This is the title that

will appear at the top of the browser window when your website is displayed on

the internet.

ENTER THE PAGE TITLE YOU WANT TO APPEAR ON YOUR BROWSER WINDOW.

Location: Enter your physical address, city, state and zip, as well as your

Company’s main phone number, Fax number, and Office Email (where potential

clients would send an email to contact your company for business purposes).

This will appear on your site under “Contact Us.”

Website Manager

ENTER THE LOCATION DATA YOU WANT TO APPEAR ON YOUR “CONTACT US” WEBPAGE.

Save and Preview

Throughout the process of updating your local Homepage, continue to Save

your data. Each time you do so, the “Preview” will update. You may use the

Save button (at the top of the screen) and continue working, or click Save and

Preview (pictured here) to immediately open another window and view your

current edits.

SAVE AND PREVIEW YOUR WEB CONTENT OFTEN DURING DEVELOPMENT.

Website Manager

Loading Your Homepage Features

Entering Featured Content

You will have three choices of featured content. This section extends across the

center of your Homepage. The featured content you can choose from includes

the topics below, and can be updated with specific details pertaining to your

company. Features to choose from are:

News

Search Properties by Map

Featured Listing

Featured Agent

Featured Document

1. Click on “Featured Content” to select and edit the features on your

Homepage.

2. Change feature: Click the Change button corresponding to the feature you

wish to change.

Website Manager

3. The Choose Custom Features window will appear. The unselected features

will be grayed out, and you will then be able to pick from the choices below.

Click on the feature that you wish to appear on your Homepage.

THE “CHOOSE CUSTOM FEATURES” WINDOW

Note: To see more selections, click the Next or Previous buttons.

4. The selected feature will immediately appear in the featured display at the

top of the “Choose custom features” window.

THE NEW FEATURED ITEM DISPLAYS.

Website Manager

5. To change the way a feature displays on your Homepage, click the “Edit”

button. (Featured Listing edit shown, below).

SELECT THE “EDIT” BUTTON

6. Select the featured content by clicking on the selections shown or by searching/browsing.

7. Enter the Title and description that you would like to appear on the Featured area on the Homepage.

8. Click Submit to update the feature or Cancel to close the window without saving your entry.

THE MANAGE FEATURE WINDOW

Website Manager

9. Click Submit once more to close the window and return to the Manage Your

Local Homepage window.

Entering a Homepage Image

Click Homepage Image to select the photo you feel best represents your local

market. This photo will be displayed as the background image on your

Homepage.

SELECT THE “HOMEPAGE IMAGE” ICON

You may choose from a selection of stock images, or you may choose to upload

your own local image.

Website Manager

Select a Stock Image

THE QUICK PREVIEW WINDOW

1. Click the photo or its associated number to select the desired stock image

from those that appear in the “Select a Background Image” window.

CLICK ON THE IMAGE OR ITS NUMBER TO SELECT A STOCK IMAGE

2. The selected image will immediately appear in the “Preview” window.

Website Manager

Upload Your Own Local Photo

You may upload a photo you have taken and make it your primary background

image. However, bear in mind that you will need to upload three files with the

same image, each with a different resolution size, to accommodate for the most

common screen resolutions that people may use when viewing your website.

1. Click the “Uploaded Images” button at the top of the window, or click

the link “Upload Background Image Files.

.

SELECT THE UPLOAD IMAGE OPTION

2. From your own local PC or network drive, upload the three file sizes: 1600

x 1200, 1920 x 1080, and 1920 x 1200. To upload the photos, click the

number you wish to associate with each resolution size file and then click

Browse to find the file. Make sure to upload them in the order presented

on the screen. Click Submit to upload each image.

THE PHOTO UPLOAD WINDOW

Website Manager

NOTE: To save your image in the three specified sizes, you may use your

own photo editor such as Photoshop, or click “IrfanView” to download a

free photo editor.

4. Save your entry.

Selecting Your Navigation Features

1. Click the “Navigation” icon to select the order in which the navigation

options will appear at the bottom of your Homepage. The window that

appears will allow you to edit the navigation choices and their order.

2. Click Change under the item you wish to change.

3. The unselected items will be grayed out, and you will then be able to select

a different navigation item from the choices below, to replace the one you

have selected. Click on the feature that you wish to appear on your

Homepage.

Note: To see more selections, click the Next or Previous buttons.

Website Manager

CLICK ON ONE OF THE NAVIGATION ITEMS ON THE BOTTOM SELECTION BAR.

4. Click the item you wish to select. Once it is selected it will appear according

to the order of the item you originally chose to “Change.”

5. Click Submit to save your selection, or Cancel to exit without selecting.

Available Navigation Items: The navigation items you can select from are

listed below.

Search Properties: will allow users to navigate to the Properties window

where they can search for your local properties. This item MUST be

selected.

Search by Map: will allow users to navigate to the Properties map

where they can search for your local properties by location, by clicking

on the map.

Professional Directory: will display a directory of the professionals who

work with your company. When a professional’s name is selected from

the directory, their picture, bio, specialties and other information will

appear, from their Blueprint profile.

Services: You can enter text describing your company’s client services.

You can type it into the text box directly or cut and paste from a pre-

existing document.

Our Offices: If your company has more than one office, this selection

will show all of the office addresses and other information, from your

company’s Blueprint office profiles.

Market Overview: This feature will show your Company Market Data, as

entered into the “Market Data” section in the Website Manager.

Note: You must include the Search Properties navigation item. The Website

Manager will not allow you to remove it altogether from the Navigation bar.

Website Manager

Saving your Work

CAUTION: Be sure to Save often, after entering content for your local

website. If you create data and do not save, you will lose the information

you just entered. Select one of the following:

Save: This will save the Homepage content you have entered, so far. You

will remain on the current screen, so you can continue to add more content

or preview what you have saved.

Save & Continue: This will save your work and bring you to the next

Website Manager screen (of the links on the left navigation panel). In this

case, you will advance to the “About Us” editor.

Cancel: This will take you out of the current screen and return you to the

Website Manager main page.

BE SURE TO SAVE YOUR WORK BEFORE CONTINUING

Website Manager

CHAPTER 4: MANAGING YOUR “ABOUT US” PAGE

The “Manage About Us” section allows you to add or modify the information

you wish to display about your company, offices, specialties, accomplishments,

and market niche.

Accessing the “About Us” Editor

1. if you are creating your “About Us” pages for the first time, you can use the

New Site Checklist. Click on Add/Modify About Us.

2. Or you may access the “About Us” link from the left margin.

ACCESSING THE “ABOUT US” EDITOR

Website Manager

The “About Us” Pages

Number of Pages: You may include a maximum of 10 pages in your

“About Us” section.

Default Pages: 5 of the possible 10 pages in this section are

default/required pages, as they contain links to other pages within

the site. These pages include Client Services, Our Professionals,

Join Us, News, and the “About CBC” page. Where text can be

entered, you may type your content into a text box directly, or cut

and paste it from a pre-existing document. There is a Word editor

which “cleans up” Word text, to remove any additional

programmed characters.

About Us: You can enter text describing your company and your

focus within your market. You may cut and paste this

description from the “bio” you have already entered in your

Company’s Blueprint profile.

Our Professionals: will automatically link to the directory of

professionals who work with your company. When a

professional’s name is selected from the directory, their picture,

bio, specialties and other information will appear, from their

Blueprint profile.

Client Services: You can enter text describing your company’s

client services.

Join Us: You can enter text describing your company’s

recruiting opportunities, along with the name and email address

of someone in your Company that prospective recruits can

contact.

About CBC: Provides general information about Coldwell

Banker Commercial.

Website Manager

THOSE PAGES WITH NO “DELETE” LINK ARE DEFAULT/REQUIRED PAGES.

Create a New Page: Click on the Create New Page button to add a new page.

You may create up to 5 new pages in your “About Us” section, to enhance the

default pages that are already there. For example, you may want to devote a

page to your Property Management division, or to Property Specialist in your

office, to information on your Executive Team, or to useful Resource links.

View / Edit / Delete / Re-order Pages

It is very simple to view or update your About Us pages. Simply click the

appropriate link to the right of your page in order to perform the desired action.

To re-order your pages, simply click the “up” or “down” arrow to the right of the

page. You can only delete pages you have created (e.g., default/required pages

have no “delete” link.) When deleting a page, you will receive a message

requiring you to confirm that you definitely wish to delete the page.

.

Website Manager

Adding a New Page

After clicking on the Create New Page button, the “About Us” Manager Page

will open. This editor is very similar to the Homepage editor.

THE “ABOUT US” MANAGER PAGE

1. Enter the Page Title of your new “About Us” page, such as Our Executive

Team or Professional Specialties.

2. Click on the “Background Image” icon and select a background image from

the stock images provided. Or if you wish to upload an image from your

own local PC or network drive, upload the three file sizes: 1600 x 1200,

1920 x 1080, and 1920 x 1200. Click the number you wish to associate with

each resolution size file and then click Browse to find the file. Click Submit

to upload each image. (You may use your own photo editor such as

Photoshop, or click “IrfanView” to download a free photo editor.) Click

Save to save your entry.

Website Manager

3. Click on the “Header Image” icon and select a header image from the

stock images provided. Click Save to save your entry.

4. Enter your main content. Click on Main Content to open the text editor.

You may type in your content directly or cut and paste from another

document.

THE BASIC TEXT EDITOR

If you wish to cut and paste from an MS Word document, a message will

display, as the system will detect Word text and gives you the option to

“clean up” the Word format and put it into a generic format.

Click OK to accept this option, to prevent unwanted characters from

displaying on your web page.

An additional editor will open. Paste your Word text into the editor

window and click OK. The “cleaned up” text will be entered into the

“Add Page” text editor.

Website Manager

You may now format the text of your new “About Us” page, as desired,

changing the font style, color, alignment, or adding additional hyper

links.

To add links, highlight the text you wish to link, and click on the globe

icon. In the “URL” field, type or paste in the web address you wish to

link to.

To have a new window open when the user clicks on your link from with

the About Us page, you will need to take it one step further. Click on

the Target tab and select “New Window” from the drop-down menu.

Then click OK.

Website Manager

You have now created a link on your selected text, which will open a

new browser window and take the user to the linked web page.

Note: You can link to a different website OR you can link to another

page within your own website. For example, when referring to specific

Professionals in your office, you may want to link the reference on the

About Us page to their professional profile on the Professionals page of

your website.

5. Don’t forget to Save and Preview your changes .

You can Save and Preview using the Quick Preview. However, your

formatting changes will not show up in the Quick Preview.

If you wish to see specific formatting changes, use the orange Save

button at the top of the window and then go to the Preview link on the

left panel. This will preview your entire site in a separate window, and

you can simply click on About Us and select the page you just created.

Website Manager

Website Manager

CHAPTER 5: MANAGING YOUR NEWS PAGE

The “News” section on your local website allows you to add or modify local

news articles you wish to display about your company, office(s), professionals ,

listings, transactions, awards, or other accomplishments. News stories will be

posted on your local website in the “About Us” section, and can also be posted

as a Featured item on your Home Page, where the three top stories will appear.

Where is News added and displayed?

News items can be added and managed through the Website Manager, and also

through the Blueprint News & Events page. Individuals with the Company or

Office level Manager or Administrator role can create News articles. The

individual creating the article should identify where the article will be posted:

on the Local Website (to be viewed by the public)

on Blueprint (to be viewed only by your local audience)

on both sites (select both “Local Website” and “CBC Blueprint”)

Accessing the News Editor

The Website Manager News editor can be accessed :

through the “About Us” link (as News is a default/required page within

the “About Us” section), OR

through the “News” link on the left panel.

Note: You can also create News from the “News and Events” page in

Blueprint. (Although details of Blueprint are not documented here, the

functionality of the Blueprint News page is much the same as the Website

Manager News page.)

Website Manager

ACCESS THE NEWS EDITOR THROUGH THE NEWS OR ABOUT US LINK

Managing Your News

Selecting the News link will bring you to the “Manage News” landing page. This

is where the first 20 news articles are listed. Any older news articles that have

not yet been deleted will be available on additional pages.

YOU CAN ADD AND MANAGE NEWS CONTENT THROUGH THE NEWS EDITOR

View / Edit / Delete

Click the appropriate link next to your news article to view it, edit it, or delete it.

If you select “Delete,” a confirmation will appear, to which you must respond in

order to remove the article.

To manage existing News To add new News

Website Manager

Adding a News Story

To add a News story, click Add News Article (see above). This will bring you to

the News editor page.

THE NEWS EDITOR

Website Manager

To add a news article:

1. Add a Title, Sub-Title and Author.

2. Add the News content:

Story content in the text editor, OR

Specify an external URL for the story contents, OR

Choose a page from the Blueprint Library by clicking on the link.

3. Specify where your article will show. One or both may be selected by

clicking on the checkboxes provided.

On the local website (to be viewed by the public)

On CBC Blueprint (to be viewed only by your internal staff)

Re-order Your Articles

Your top three News articles can be viewed from the Homepage of your local

website, if you have selected News as one of your Featured content items. This

requires you to move the three articles you wish to display on the Homepage up

to the top of the list of News articles.

To move an article up to the top of the list, simply open the article by clicking on

edit, and then save it again by choosing Save Story.

Website Manager

CHAPTER 6: MANAGING YOUR MARKET DATA

Why add Market Data to your site?

Quality data on your market can be a competitive differentiator. It shows that

you have an in-depth grasp of your particular market, and that you know how to

view investment opportunities strategically. When individual professionals

within your company post market data for their specialty on your public

website, this allows potential clients to build their confidence in your expertise,

even before they meet you.

In addition, other individuals within your market have a need for the market

data you post, as it will help them to forecast their own business activity. When

you can provide data that is valuable to them, they begin to see you as a leader

within your market. This coveted position will give you an advantage over your

competitors.

How to compile Market Data

There are many sources of general market data. One great source is Reis,

whose resources and services are available through the Blueprint Tools page.

In addition, start gathering your own information on your market. Some of the

leading CBC offices develop their own databases on each property type and

each sector of their market by reading the local newspapers, surfing the

internet, making phone calls, and developing their network of local contacts.

Even offices that are not large can devote some time each week to gathering

and documenting this kind of information, because of its long-term value.

Finally, as you compile your own market data, format it in a standard, easy-to-

read format such as a newsletter or article, with descriptions and charts, where

applicable. These can be easily posted to your local website under “Market

Data.”

Website Manager

Managing Your Market Data (“How to”)

Selecting the Market Data link from the Website Manager left panel will bring

you to the Manage Data Section. This is where the first 20 market data postings

will be listed. Any older postings that have not yet been deleted will be

available on additional pages.

Note: Market Data cannot be posted through Blueprint.

THE MANAGE DATA SECTION

To add Market Data

Website Manager

Create a New Market Data Page

To create a new Market Data item, click Create New Page. This will bring you to

the Manage Market Data section. (See below)

THE MANAGE MARKET DATA SECTION

Post the Market Data

1. Enter/Edit:

• Month/Qtr.

• Year

• Property Type

• State, City

• MSA

• An image

• A headline

• Body text. Text may be typed in directly or cut and pasted from another

document. Please see the section in this document on “Managing Your

“About Us” Page” for instructions on cutting and pasting from a Word

document.

Website Manager

2. Click Save & Preview. Any formatting will not display in the Quick Preview

(green “Save & Preview” button), so you may click the orange “Save” button,

and then click on “preview” on the left panel to preview your entire site, with

all formatting. Simply select the “Market Data” page to select and view each

item.

Managing Your Market Data Items

• Up to 20 items can display on each page

• An unlimited number of market data items can be added

• Click on View / Edit / Delete

• Items will be listed in the order they are posted

View / Edit / Delete / Re-order Pages

It is very simple to view or update your About Us pages. Simply click the

appropriate link to the right of your page in order to perform the desired action.

To re-order your pages, simply click the “up” or “down” arrow to the right of the

page. You can only delete pages you have created (e.g., default/required pages

have no “delete” link.) When deleting a page, you will receive a message

requiring you to confirm that you definitely wish to delete the page.

Website Manager

How Market Data Displays on the Local Website

Your Market Data can be accessed from your local website via the “Market

Intelligence Reports” link in the upper right corner of the Search Properties

page.

THE MARKET DATA LINK ON THE PROPERTIES PAGE

Simply click on link to bring up the page showing the most recent market data

reports. Up to 12 will display on each page.

THE MARKET DATA PAGE OF THE LOCAL WEBSITE

Website Manager

Website Manager

CHAPTER 7: PREVIEW AND PUBLISH YOUR SITE

Preparing Your Site for the Internet

Before your website can be viewed from the internet, you must perform several

important steps.

1. Preview your site: You may Preview your site at any time by clicking on the

“Preview” link from the left panel of the Website Manager tool. It is

especially important, however, before you publish your site and make it

active on the web.

2. Publish your site: So far, your web content has been in a temporary file

format, viewable only by you through the Website Manager preview tools.

By publishing your site, the Website Manager will convert your pages on the

web server to a format that allows it to be viewed on the internet.

3. Activate your site: After publishing your site, your site is automatically

updated to Active Status.

These first three steps will be covered in this chapter. The fourth and last step will be discussed in separate chapters, as noted below.

4. Redirect your domain: In order for your site to be available at your specific company website address (such as mycompany.com), you will need to ensure that the specific cbcworldwide.com web address that corresponds to your company’s web content has been redirected to that web address (i.e. your company’s “domain name”).

** Note: To perform this step, please see the chapter of this user guide on

Redirecting Your Web Domain.

Website Manager

Preview Your Site

It is important to preview all of the pages of your site before making it available

to view by the public, for obvious reasons. Be sure to have several members of

your team proofread every portion of the site content that has been added, in

order to catch obvious typos, formatting glitches, as well as approving the

content that will be posted. This should also be done whenever an update is

made to the site, in the future.

1. Click the Preview Website link from the left navigation panel of the

Website Manager. The Preview Website screen will display.

SELECT THE “PREVIEW WEBSITE” LINK, AND THEN CLICK THE PREVIEW WEBSITE BUTTON.

2. Click the orange Preview Website button. A new window will open where

all pages of the site are viewable, including all formatting, graphics, links to

other sites, and auto-feeds such as your Listings and Professional profiles.

3. Simply close the browser when you are done previewing to continue using

the Website Manager.

Website Manager

Publish Your Site

Once you are satisfied with the content of your website, it is time to publish it.

1. Click the Publish Website link from the left navigation panel of the Website

Manager. The Publish Website screen will display, along with all areas of

the site that have been added or updated since the last time it was

published. Of course, if this is the first time you are publishing the site, all

pages will display as areas with pending changes.

SELECT THE “PUBLISH WEBSITE” LINK, AND THEN CLICK THE PUBLISH WEBSITE BUTTON.

2. Click the orange Publish Website button. Allow all changes to publish

before closing out the application. When all pages have been published, a

confirmation message will display. (If you see an error, please call the CBC

Help Desk for assistance at 1-800-222-2162, Option 2.)

3. Once your site has been published, you will note that the status has been

changed to Active, so it can be viewed publicly on the internet.

NOTE: If at any time you need to take your site down, you can change the

status to Suspended. To do this, see Chapter 8, Changing the Status of

Your Site.

Website Manager

Website Manager

CHAPTER 8: CHANGE THE STATUS OF YOUR SITE

Your Website Status

While you are first developing your website, it has a status of Inactive. You can

easily view the status of your site from the Website Manager main page.

WEBSITE STATUS IS DISPLAYED PROMINENTLY ON THE MAIN WEBSITE MANAGER PAGE

Website Manager

There are three possible statuses for your website:

Inactive: Your site has a status of Inactive when it is first created. Inactive status

displays in red (as shown, above).

Active: Once your website has been published, it will be updated automatically

to Active status, so it can be viewed publicly on the internet. Active status

displays in green.

Suspended: You may place your site on “Suspended” status if you need to do a

significant update to the content, or there is any other reason why you do not

wish your local site to be viewed temporarily. While a site is on Suspended

status, it will be automatically re-directed to the national cbcworldwide.com

website. Suspended status displays in red.

Change the Status of your Site

You can easily update the status of your local website.

1. Select Change Status from the left navigation panel of the Website

Manager.

CHANGE YOUR WEBSITE STATUS EASILY WITH THE CLICK OF A BUTTON.

2. Click the appropriate button to change the status of your website, as

required.

Click Suspend to update the status to Suspended, if it is currently Active.

Click Activate to update the status to Active, if it is currently in

Suspended status,

Website Manager

CHAPTER 9: REDIRECTING YOUR DOMAIN

Once your site has been developed, published, and activated, it is important to

note that there is one more step you must perform. When planning your new

local internet site, you will want to make sure that anyone accessing your local

web address (such as mycompany.com) is automatically re-directed to the new

site – without having to click any additional links or type in a different URL. This

“re-direct” is handled seamlessly through a “Domain Re-Direct”.

How to Redirect Your Domain

This section of the user guide provides the instructions for redirecting your

domain. Please follow the specific instructions provided here, depending upon

your situation:

If you have not previously had a local company website. If this is the

case, you will need to acquire a web domain and redirect that domain.

If this applies to you, see Appendix B.

If you have previously had a local website and you acquired your

domain through GoDaddy.com (instead of a web hosting company),

please follow the re-direct instructions in Appendix C.

If you already have a web domain through a Web Hosting Company.

This will apply to you if you already have a local website that was

developed and hosted by a web development company. In this case,

see Appendix D.

Website Manager

Website Manager

CHAPTER 10: RESOURCES AND REPORTING

Local Website Resources

A growing repository of website resources are available to you to assist you as

you develop your website, examine the monthly reports for website traffic, and

seek to continuously improve your site.

1. Select Resources from the left navigation panel of the Website Manager tool.

2. A separate window will open with links to information you can view or

download, as needed. This includes information on Google Analytics, to assist in

understanding your monthly Website Manager Report data.

THE LIST OF AVAILABLE RESOURCES WILL CONTINUE TO GROW.

Website Manager

Website Manager Reports

Each month, Google Analytics reports will be uploaded automatically onto your

Website Manager account, with specific results pertaining to the traffic on your

local website.

A MONTHLY ANALYSIS OF THE TRAFFIC ON YOUR LOCAL WEBSITE WILL BE AVAILABLE.

The monthly analytical reports provided on Website Manager are listed. A more

complete description of each report is provided in Appendix A. For further

information to assist you in interpreting your data, see the “Resources” page.

Visitors Overview: Provides an analysis of users who visited your site.

Traffic Sources Overview: Shows the % of users who entered the site

directly or from links on other sites.

Map Overlay: A breakdown of visits by country.

Content Overview: Provides the number of page views and breaks

down the % of views by page.

Dashboard: Provides a summary of highlights from each of the reports.

The dashboard actually appears as Page 1 of the five reports, to allow

viewers to view the summary before examining detailed results.

Website Manager

APPENDIX A: REPORTS

THE VISITORS OVERVIEW

The f irst section of the Visitors Overview shows the number of visitors to your s ite throughout the past month, by week, with a l ine graph indicat ing the high and low trends over the course of the month.

The next section shows the Total Number of

Visitors to the site during the month, along with a

breakdown by:

Number of visits

Absolute Unique Visitors

Number of Page views

Average Number of Page views per person

Average Time on the Site, in Hrs:Minutes:Seconds

Bounce Rate: Number of visits where the visitor

left after only viewing the landing page or first

page. Can indicate that content should be

improved.

Percentage of New Visits: % of visits to the site

from first-time (i.e. new) visitors.

Website Manager

The last section of the Visitors Overview shows an analysis of the browser type and connection speed of your visitors . Number and % of visits are analyzed for each, as this wi l l indicate how well the vis itors’ browser and connection speed might have been able to handle your content .

Website Manager

THE TRAFFIC SOURCES OVERVIEW

The Traffic Sources Overview shows the number of visit s to your site throughout the past month, by week, with a l ine graph indicating the high and low trends over the course of the month.

The All Traffic Sources Overview shows the total number of vis its to your site throughout the past month, with the percentage of Direct Traff ic (entered the URL for your site directly into the browser), as comp ared with those who reached your site through a l ink on another s ite (Referring Site) , and compared with the percentage of those who came to your site through a search l ink (Google, MSN, etc.) . The percentages are a lso represented through a pie chart .

The last report, Top Traffic Sources , breaks down the sources of traff ic by number of

visits and percentage, with specif ic referring websites l isted, if applicable, and

keywords that yie lded a referral .

Website Manager

THE MAP OVERLAY

The Map Overlay h ighlights the countries represented by the Number of Visits shown in the previous reports, where the intensity of the color used to highl ight the country indicates the percentage of hits from that country. As shown above, only the continental United States was represente d over the past month.

The Site Usage report analyzes Totals for the Number of Vis its, Pages per Vis it ,

Average Time on the Site, Percentage of New Visits , and Bounce Rate , as wel l as the

breakdown of these numbers by country.

Website Manager

THE CONTENT OVERVIEW

The Content Overview shows the number of page views on your s ite throughout the past month, by week, with a l ine graph indicating the high and low trends over the course of the month.

The following section shows a breakdown of the Total number of Page views over the past month, along

with the number of Page views that were unique (i.e., the visitor viewed the page only once), along with

the Bounce Rate. According to the report shown above, of the 1,150 Page views on the site over the

past month, 25% of those views were unique (not repeated), and almost 10% (115) of those views

resulted in the viewer leaving the site from the landing page.

The Top Content section indicates which pages on the website got the most Page views during the

month, in number of Page views and overall percentages. This report, in particular, can help you to

gauge those pages which are most relevant to your visitors.

Website Manager

THE DASHBOARD (PAGE 1 OF THE REPORTS) The Dashboard shows highlights and summaries from the other four reports. It appears first of the five

reports to provide an overview of key data for the month.

The Dashboard shows the Traffic Sources Overview with the number of visits to your site throughout the past month, by week, with a l ine graph indicat ing the high and low trends over the course of the month.

The Site Usage section of the Dashboard shows key summary data from the Visitors Overview, including

the Total Number of Visits, Page views, and Pages/Visit, as well as the percent Bounce Rate, % of New

Visits, and Average Time on the Site.

The Visitors Overview shows the number of visitors to your site throughout the past month, by week,

with a line graph indicating the high and low trends over the course of the month.

Website Manager

The other highlights included on the Dashboard are:

A smaller size Map Overlay of the World, showing the countries included in the visitor data, at quick

glance.

A smaller size Traffic Sources Overview, showing the pie chart with the traffic sources broken out by

number and percentage.

The Dashboard also includes the Content Overview with a quick analysis of the most popular pages,

with the number of Page views and percentage of Page views for each, overall.

Website Manager

Website Manager

APPENDIX B:

DOMAIN REDIRECT: IF YOUR COMPANY HAS NOT PREVIOUSLY HAD A LOCAL WEBSITE

When planning your new local internet site, you will want to make sure that

anyone accessing the old site is automatically re-directed to the new site –

without having to click any additional links or type in a different URL. This “re-

direct” is handled seamlessly through a “Domain Re-Direct”.

Instructions

To arrange for your Domain Re-direct, you need to:

1. Attain the IP address for your local website. This is always set to

64.37.197.141

2. Obtain a domain name and make changes through your domain name

registrar

3. Make redirect updates to your local website

Part 1: Attain the IP Address for Your Local Website

The following requires access to the company website tool in Blueprint. Only

Company and Office Managers and Administrators have access to the company

website tool. If you do not have either of those roles in Blueprint, please

contact your Administrator and have them perform the following steps for you.

Your Local site IP address can be found via the homepage of the “Manage Your

Local Website” section of Blueprint.

Website Manager

To get there:

1. Login to www.CBCblueprint.com.

2. Select the Administration tab at the top of the page, and then select

“Manage Your Local Website,” in the center column.

3. To obtain the Local site IP address, click on the “Edit Your Domain”

button and you will see the IP address listed on that page. The IP

address is always set to 64.37.197.141, so as long as you take note of

this it is not necessary to access Blueprint for this information.

4. After successfully attaining your Local site IP address, go to Part 2.

Part 2: Obtain a Domain Name and Make Changes through Your Domain Name

Registrar

1. The next step is to purchase a domain name via a website hosting

company or to manage your own through sites such as GoDaddy.com,

etworkSolutions.com, Domain.com, MyDomain.com, or a similar site.

2. If you have opted to use a website hosting company, you can work with

them to redirect your site (see below).

3. If you have decided to use a website hosting company, contact the

company’s support staff directly (through phone, email, or whatever

means they provide) and tell them you need to redirect your domain.

Have both the IP address obtained in step one and your newly

purchased domain name handy, and explain that you would like to point

this domain to the following IP address: 64.37.197.141

4. NOTE: If you already have an email domain ( such as mycompany.com),

be sure to tell the company hosting your site not to make any changes

to the “MX record,” as doing so will disrupt your email service.

5. After successfully redirecting your domain through your hosting

provider, go to Part 3, OR see below.

IMPORTANT: If you have decided to manage your own domain, you

may do so through http://www.GoDaddy.com, or a similar site. You will

have to set up an account on the site of your choosing. In the event

that you decided to go with GoDaddy, see Appendix D for the steps that

you would take to manually re-direct your domain to the specified IP

address.

http://www.cbcblueprint.com/

mailto:[email protected]

http://www.godaddy.com/

Website Manager

APPENDIX C: DOMAIN REDIRECT: IF YOUR COMPANY HAS A LOCAL WEB DOMAIN THROUGH GODADDY.COM





Instructions



64.37.197.141

2. Make changes through your domain name registrar









To get there:





Website Manager






Part 2: Make Changes through Your Domain Name Registrar

If you already have a company website address hosted with

http://www.GoDaddy.com, you can manually redirect your domain to point to

the specified IP address. Again, you will have to have an account on the site to

do so. Here are the steps that you would take:

1. Log into your GoDaddy.com Account Manager.

2. Under the Domains tab, click My Domains. The Domain Manager

appears.

3. Click on your domain.

4. On the proceeding page you will see the phrase “Total DNS Control and

MX Records” highlighted in blue and underlined. Please click this link.

5. You will then see an IP address directly beneath the words “Points To”,

and to the right of that IP address you will see two icons. The icon on

the left is the “edit” button which you will need to click.

6. On the next page you see will the words “Route to IP Address” and next

to it will be a blank text box (middle one). In this box type the IP

address for your local website 64.37.197.141 and click “OK”.

7. NOTE: If you already have an email domain (such as mycompany.com),

DO NOT make any changes to the “MX records,” as this will disrupt your

email service.

Step 2 should now be complete if you are managing your own site via

GoDaddy.com. Should you still need assistance after taking the above steps, the

following may be helpful:

The actual Go Daddy instructions on this issue can be found in the

“Managing Your Domains” guide found at the following URL:

http://help.godaddy.com/article/2227 under the heading “Forwarding a

Domain Name.”

http://www.godaddy.com/

http://help.godaddy.com/article/2227

Website Manager

Go Daddy support can also be reached at the following phone number:

(480) 505-8877 (long distance charges may apply).

After successfully Redirecting your Domain through GoDaddy.com, go to Part 3.

Part 3: Make Redirect Updates to Your Local Website



website tool. If you do not have either of those roles, please contact either your

Company or Office Administrator and have them perform the following steps for

you.




3. You will be taken to the “Manage Your Local Website,” homepage.

4. Once on the Website Manager homepage, click the “Edit Your Domain”

button

5. From here, enter in the URL/domain name that you will be redirecting

to your Local site (i.e., www.yourcompanywebsite.com) in the box

shown under “Assign a Domain Name.”

6. Click “Save.”

You should now see a confirmation message appear. Your new Local site should

now be ready to accept redirects from the domain name that you updated in

GoDaddy.com. Be sure to test it by going to www.yourcompanywebsite.com

and verify that it takes you to your cbcworldwide.com local website.


http://www.yourcompanywebsite.com/

http://www.yourcompanywebsite.com/

Website Manager

Website Manager

APPENDIX D: DOMAIN REDIRECT: IF YOUR COMPANY HAS PREVIOUSLY HAD A LOCAL WEBSITE WITH A WEB HOSTING COMPANY





Instructions



64.37.197.141

2. Make changes through your domain name registrar









Website Manager

To get there:









Part 2: Make Changes through Your Domain Name Registrar

If you have not been managing your own internet domain, you can work with

your website hosting company to redirect your site (see below):

If you are using a website hosting company, contact the company’s

support staff directly (through phone, email, or whatever means they

provide) and tell them you need to redirect your domain. Have both

the IP address obtained in step one and your newly purchased domain

name handy, and explain that you would like to point this domain to the

following IP address: 64.37.197.141

NOTE: If you already have an email domain, be sure to tell the company

hosting your site not to make any changes to the “MX record,” as doing

so will disrupt your email service.

After successfully redirecting your domain through your hosting

provider, go to Part 3.

Part 3: Make Redirect Updates to Your Local Website



website tool. If you do not have either of those roles, please contact either your

Company or Office Administrator and have them perform the following steps for

you.




Website Manager



3. You will be taken to the “Manage Your Local Website,” homepage.

4. Once on the Website Manager homepage, click the “Edit You Domain”

button

5. From here, enter in the URL/domain name that you will be redirecting

to your Local site ((i.e., www.oldcbcbrokersite.com) in the box shown

under “Assign a Domain Name,” and click Save.

6. You should now see a confirmation message appear, and you will have

accomplished your goal. Your new Local site should now be ready to

accept domain redirects from your newly purchased domain that you

entered in the previous step. Be sure to test it by going to the old URL

and verify that it takes you to the new URL.

http://www.oldcbcbrokersite.com/

Website Manager

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