Website hints and tips for small businesses referon 06.03.13
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Top Tips for a Successful Website...with the small business/SME in mind
By Nigel Harding
Referon High Wycombe6 March 2013
Agenda● Your website, your shop
window● Understanding your target
audience
1. Your shop window
Check list:● Establish/re-enforce corporate ID● Use consistent, complimentary colours● Use good quality photography
– Good lighting, relaxed professional look, no holiday snaps
● Importance of usability
– Different form factors (smartphones, tablets)
Colours - psychology
● Blue = corporate, business-like● Red = passion/danger● Purple = health, healing, spiritual, counselling,
helping● Green = restful, environmental● Grey = safe, trustworthy● Black: statistically more people will click away.
Colour Wheel
Colour opposites
Colour - analogous
Colour – tertiary
Photography
Which would you choose?
●
●
Responsive Web Design
Some Facts & Figures● The number of smartphone searchers doubles every two
months
● In 2010, Google became a ‘mobile-first’ company (this means they develop their sites and tools on mobiles first)
● Smartphone sales overtook PC sales last year (two years earlier than expected)
● In three years time, tablet sales will be bigger than PC sales
● Smartphone sales will continue to grow – will be 3 times the sales of PCs
● 52% of UK mobile phone users have a smartphone
2. Your target audience
Check list● Understand who you are trying to reach
– Demographics (age, sex, niches)– Suitable colours & style that appeal– Personas
● Tell your audience what you want them to do– i.e. “Call to action”, telephone, complete a form, click on a “buy”
button
Vending machine industry persona
● Vending machine operator company● Facilities Management for SMEs/corporates● Target audience, think about...
● Male? – most likely● Age? - 28-45?● Role? - CEO/COO/MD?● Disposition? - quite analytical
Call To Action – tell your audiencewhat you would like them to do...
● Every page should have a purpose● Tell your visitor what you want them to do...
Great article: 10 techniques for an effective call to action http://boagworld.com/design/10-techniques-for-an-effective-call-to-action/
MailChimp – calls to action