Website Hacks for Higher Traffic & Bigger Profits - NPC Kolkata 2014 @ NASSCOM
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Transcript of Website Hacks for Higher Traffic & Bigger Profits - NPC Kolkata 2014 @ NASSCOM
Website HacksGet Higher Traffic & Bigger Profits
Arun AgrawalEbizindia Consulting Pvt. Ltd.
@ebizindia
© Ebizindia 2
SEO Issues
• Meta-tags• Intra-site linking• Non-www to www
• Authorship• One large site or several smaller sites?
NPC Kolkata 2014
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SEO Resources
• www.webmasterworld.com• www.moz.com• www.mattcutts.com/blog/• Other blogs
NPC Kolkata 2014
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Anti-hacking Measures
• User data sanitisation• Security tokens in forms• Brute force login attempts (Login lockdown)• Software upgrades
NPC Kolkata 2014
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Page Speed Issues
• User experience matters the most• Front Side Optimisation
gzip, caching, file-order• Host on fast server• Image size optimisation
Image formatImage resolution
• Content Data Network (CDN)
NPC Kolkata 2014
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Page Speed Issues
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Page Speed Issues
NPC Kolkata 2014
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Page Speed Resources
• www.webpagetest.org• Google Pagespeed
(https://developers.google.com/speed/pagespeed/)• Yahoo Yslow (www.yslow.org)• Tools.pingdom.com
NPC Kolkata 2014
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Conversion Issues
• Clarity beats persuasion
Credit: www.MarketingExperiments.com
NPC Kolkata 2014
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Conversion Issues
• Reduce elements competing for attention• Clear Call To Action (CTA)
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Conversion Issues
• Guarantee or money-back offer• No hidden charges
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Conversion Issues
• Responsive or separate mobile site debate
NPC Kolkata 2014
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User Generated Content
• User participation & engagement• Forums• Blogs with comments• Reviews & Testimonials• Moderation for offensive & off-topic content • SEO & credibility benefits
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Form Optimisation
• Placement of the form• How many fields do you absolutely need?• The dial concept for lead volume• Repeat the benefits of submission• Clear call-to-action• Form security & data sanitisation
NPC Kolkata 2014
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Form Optimisation Sample
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Form Optimisation Resources
• www.MarketingExperiments.com• www.unbounce.com• www.moz.com• http://www.quicksprout.com/2013/01/31/
how-to-optimize-contact-forms-for-conversions/
NPC Kolkata 2014
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Remarketing
• What is remarketing?• Remarketing lists and inclusions/exclusions
NPC Kolkata 2014
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Remarketing
Resources• Google Adwords• Adroll
NPC Kolkata 2014
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Open Graph Tags
• Better social sharing• Facebook uses these• Title, description and images
NPC Kolkata 2014
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Twitter Cards
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Better Sharing on Twitter
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Twitter Cards
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http://www.forbes.com/sites/jaysondemers/2014/03/20/the-definitive-guide-to-using-twitter-cards/
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Video SEO
• Submit to different video sites• Online Bookmarks• Pinterest, Facebook, Blogs• Individual page on your site
NPC Kolkata 2014
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YouTube Video SEO
• Title• Description• Annotations• Use for previewing your regular video
NPC Kolkata 2014
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Video Sitemap
• Extension to the sitemap protocol• Each URL entry must contain the following
information:– Title– Description– Play page URL– Thumbnail URL– Raw video file location and/or the player URL
(SWF)
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Analytics – Bounce rate
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Analytics- User Technology
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Analytics - Others
• Traffic sources• Funnel analysis and drop-off points• Highest converting pages• Stay on site time
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Analytics Resources
• www.google.com/analytics• www.kissmetrics.com• www.statcounter.com
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Landing Pages
• Continue the experience, match with ads• Don’t bait and switch• Sell the next step only• Credibility seals• Specific testimonials• Clear call to action
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CMS Based Websites
• WordPress, Drupal, Joomla, Magento, Custom• Upgrade regularly• Minimum number of plugins• Enhanced security, avoid brute force attacks• Activate search engine friendly URLs
NPC Kolkata 2014
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Hidden Gems
• 404 error report– Identify missing pages– Identify hack attempts
• Customised 404 error page
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Thanks Page Optimisation
• Take care of buyer’s remorse• Clear details about delivery• Provide details of contact points• Prepare for next step• Try upsell and cross-sell
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Questions?
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Thank You
www.ebizindia.comwww.facebook.com/ebizindia
@ebizindia98310-27107
NPC Kolkata 2014