Website development handbook

Captivate, Capitalize & Convert

www.codelattice.com [email protected]

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Web Design & Development Manual

©2014 Codelattice - All rights reserved.Passing on and copying of this document, use and communication of its contents not permitted without written authorization.

Imagine a billboard advertising your business

A

Website is one such

All-in-all billboard

Can a billboard act as a one stop storage bureau for all information, enrich your customer relations, simplify your customer process, and streamline your business process ?

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Streamline: Websites can digitalize your business process such as vendor procurement, sales and

marketing and save overheads on manpower, paper, place and time.

Advertise: A website acts as a medium to advertise about your brand and business to its custom-

ers. It is the most informative & interactive way to advertise and can be a brochure, a technical spec,

a list of suppliers or agents, testimonials from customers, images or videos on products, product

catalogue, etc

Communicate: A call-to-action, embedded blogs, social media icons, enquiry forms, feedback forms

and a variety of ways can be incorporated to communicate with your stakeholders.

Entertain: Games, cartoons, photos, videos, contests, lotteries, treasure hunt and innumerable ways

to engage and entertain your visitor.

Inform: Case studies, manuals, brochures, write-ups, product catalogue, newsletters, contact details

and a multitude of information can be shared with your vendors, clients, agents, suppliers, partners

& others in an appropriate way.

Publish: Articles, write-ups, case studies, collaterals, hand-outs, manuals, newsletters, brochures,

magazines, financial results, expert opinions, solutions can be included in your website to enable you

to publish relevant information to the relevant people at the relevant time.

Recruit: Whether you are looking for talent for your vacancies or you are recruiting talents on behalf

of some brand, you can use your website as a appropriate medium to be used for job seekers as well

as talent seekers.

Research: Conduct surveys, opinion polls and relevant market research, suggestion forms are

various ways of using your website to record data that might be expensive and difficult to collect by

conventional means.

Sell: Ecommerce or order forms with secure payment gateways, landing pages, CTA’s are judicious

ways of selling and enhancing your business.

Support: Live chat, discussion groups, feedback forms, etc can simplify your customer support as

well as enhance your customer relations.

Train: Interactive training, long distance learning, video calls are cost effective concepts of education

using websites without wasting resources in terms of money and time.

How?

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Codelattice’s website design & development are backed up by expertise, experience, flexible approach

keeping in mind your preferences, budget, your competitor and stakeholders. Appealing designs, quality

content enriched with keywords that add value to readers, Onsite SEO optimized websites are some of our

website development’s plus points. We don’t develop passive websites but active appealing ones to enable

you to run your business smoothly and successfully. We enrich your website with Search Engine appeal to

enhance your business niches. We help you capture your visitor’s interest and give you the opportunity to

nurture them further down the marketing funnel towards the next sale. We give you accurate analytics by

checking your landing pages and CTA’s. We identify the valuable & weak points of the strategy to correct or

replicate in future. Measurable success, evaluation, assessment and flexible strategy are strong points of our

approach.

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*Source - Hubspot

Did you know?

Companies that blog get 55%

more web traffic*

Do you have social media

icons or embedded blogging in

your website?

84% of 25-34 year-olds have

left a favourite website

because of intrusive or irrel-

evant advertising.*

Does your website have

intruding pop-ups or flash

intros or banners?

40% of US smartphone

owners compare prices on

their mobile device while

in-store, shopping for an item.

*Is your website optimized for

mobile devices?

78% of Internet users conduct product

research online. That means your

website stands a good chance of being

a prospect's "first impression." That

also means your new business card

isn't a business card—it's Google*.

Is your website SEO optimized?

78%

40%

55%

84%

Codelattice is a global digital agency with 200+resources, 20+ alliances and footprints in 8 countries. We help enterprises Build, Establish and Accelerate their business in the ever changing digital world through our e-commerce, Mobility, Search Engine Market-ing, Social Media Marketing, AdEngineering™, Web and End-to-End Digital Marketing Solutions.

Codelattice caters many leading brands and advertising agencies driven by the global delivery model augmented by Offshore Development centres in India and Client Servicing Pockets in other countries.Our Growth Platforms - Operational Leadership, Collaboration, Research & Development and Customized solutions are approached with a flexible and innovative outlook ‘To Make You Digitally Immortal™.

Website: www.codelattice.comEmail: [email protected]: +91 8089005558

24/7 Support - Skype ID: codelattice | www.codelattice.com | [email protected]

Website development handbook

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