• Website Custom Audience (WCA)• Mobile App Custom Audience (MACA)• Conversion Pixel Lookalike

Agenda

• WCA & MACA1. Description (p.3)2. WCA Setup (p.4)3. WCA Example (p.7)4. MACA Setup (p.8)5. MACA Example (p.10)

• Conversion Pixel Lookalike1. Description (p.11)2. Setup (p.12)

WCA & MACA – Description

• Website Custom Audience and Mobile App Custom Audience will provide new ways to automatically reach the people that matter the most at the right time, in the right place, and across devices.

• Custom Audiences from a website or mobile app combines the power of Facebook’s existing Custom Audiences capabilities — scale, real identity across devices, and accurate targeting — with real-time automated audience creation.

• By placing the Facebook remarketing pixel on their website, or the Facebook SDK in their mobile app, marketers can now build Custom Audiences based upon the actions people take while visiting their site or mobile app — and then deliver ads based on these actions.

WCA – Setup

1st step : accept WCA T&C’s on Facebook https://www.facebook.com/customaudiences/app/tos/?act=[ACCOUNTID]

3rd step : Click on REMARKETING TAG, and implement the code on every pages of your website

2nd step : go the CONFIG, then CUSTOM AUDIENCES

WCA – Setup

5th step : Give a name

4th step : Click on NEW CUSTOM AUDIENCE and choose WEBSITE

WCA – Setup

7th step : Define the MATCHING CONDITIONS Example http://www.website.com/xxxURL is http://www.website.com/xxxDomain is www.website.comPath is everything after / : xxx

6th step : Choose the nb of retention days

Example : all visitors of a website : DOMAIN + CONTAINS + websiteRegistrations : URL + CONTAINS + REGISTER

Final Step : SAVE

WCA – Example

• For instance, a travel website with the remarketing pixel could use Website Custom Audiences to reach a group of people — say, people that searched for flights but never made a reservation — with a targeted message in News Feed: Come back for 10% off your next flight reservation.

MACA – Setup1st step : accept WCA T&C’s on Facebook https://www.facebook.com/customaudiences/app/tos/?act=[ACCOUNTID]

2nd step : go the CONFIG, then CUSTOM AUDIENCES

4th step : Give a name

3rd step : Click on NEW CUSTOM AUDIENCE and choose MOBILE

MACA – Setup

5th step : Choose the nb of retention days

You need to get Facebook SDK in place on the event you select!

6th step : Choose the in-app event

Final Step : SAVE

MACA – Example

• A retail mobile app could build retargeting campaigns by installing the Facebook SDK in their mobile app and target people on mobile, encouraging them to come back and purchase the items left in their shopping cart.

Pixel Conversion Lookalike – Description

• Advertisers using the Facebook conversion pixel will be able to use this feature to automatically create Lookalike audiences similar to their best website customers using conversion data from the pixel.

Pixel Conversion Lookalike – Setup

1st step : go the CONFIG, then CUSTOM AUDIENCES

2nd step : Click on NEW CUSTOM AUDIENCE and choose CONVERSION PIXEL LOOKALIKE

Pixel Conversion Lookalike – Setup

3rd step : Give a name

4th step : Choose pixel you want to track conversions from

5th step : Choose the country

6th step : Choose the size and quality of the audience you want to create1% small reach/high quality20% high reah/low quality Final Step : SAVE

Your pixel need to have recorded at least 200 conversions!

Social Moov contact

If you need further help, please contact the Support Team:

support@socialmoov.com

www.socialmoov.com