Online Used-Product

Market Analysis

By Mercy SetiawanMerah Putih Inc.

2013

Used-Product Online Market

Popular website to do online transaction for used/second-hand products in Indonesia.

Kaskus is an Indonesian internet forum site which claims to be the largest Indonesian online

community.

Users can sell pretty much anything on Kaskus, and they will most definitely have buyers inside. A lot of sellers make their money browsing through Kaskus’ pages every day to post and advertise their goods

on other users’ forum threads.

Kaskus Forum for Buy & Sell

Members:Kaskus has over than 4,5 millions members.And about 2000-3000 new members/day.

Postings:Over than 601 millions postings as per July 2012. (wikipedia)

Product Variations Kaskus has lots of variation of products which come from Indonesia. Within all the local shopping website, Kaskus is the most complete one.

Payment MethodKaskus uses Cash On Delivery (COD) method, joint account and direct transfer.

When it comes to user interface, one might say that Kaskus is the least friendly because users need to click the links first if they want to view the products’ pictures.

Kaskus has an interesting but yet complicated posting layouts. • No template for postings. • Users have to click on the items

in order to view details & picture, so the title have important factors to attract people to view the post

• The replies/responds to the postings make it difficult for readers to follow the main post.

Design & Layout

Kaskus has a simple search engine. On the down side, it’s a bit confusing for users to use. • The search results often mixed up

with the forum (non FJB) results. • The level of accuracy is low and

there is no option for price comparison.

Search Engine

Categories Classified Used %

Handphone & Accessories 387,667 188,579

49%

Automotive 6,015 3,338 55%

Video Games 16,215 4,349 27%

Fashion 46,410 3,872 8%

Sport 31,869 5,354 16%

Camera 30,776 11,313 35%

Jewelry 3,120 232 7%

Tokobagus is C2C marketplace which is which is confidently rising to the top in Indonesia. Users can

post their ads for free there.

TokoBagus Website

Visitors:They claimed that it has 100.000 visitors/day.

Ads Postings:They have more than 1,700,000 active ads (as per 2012)

Product Variations TokoBagus offers variation of different products from different categories.

Payment MethodTokoBagus uses Cash On Delivery (COD) method, special joint account and direct transfer.

TokoBagus has simple, neat and easy to navigate layout.

Users are welcomed with specific product categories that facilitate the search.

No overly complex design, animation, or other effects that distract the users.

Pictures could be viewed on the main page without have to view the product list first.

Locations of sellers also appears as part of the listings, beside the title, photo and price.

Design & Layout

TokoBagus has a better search engine than Kaskus. They search engine could categorize based on locations and product category. But, it still not as good as eBay search engine.

It has pretty good accuracy but search result could not be saved or analyze further.

The search result will not be double and sold-out items could not be found anymore, so this will help users to save their time.

Search Engine

Categories Total Listings

Used %

Mobil 149823 90522 60

Motor 94069 65367 69

Fashion 316512 8204 2

Handphone & Gadget

74571 57894 77

Perlengkapan Rumah

48751 3749 7

Camera 14946 6442 43

TV & Audio 14295 4284 29

Anak & Bayi 65393 2157 3

Berniaga.com C2C marketplaces that facilitate sellers & buyers to have the best offers in the most

convenient way.

Berniaga Website

New Ads:Claimed that they have over than 15.000 ads/day.

Ads Postings:They have more than 793.702 active ads (until now)

Product Variations Berniaga offers variation of different products from different categories. The search result will not be double and sold-out items could not be found anymore, so this will help users to save their time.

Payment MethodBerniaga uses Cash On Delivery (COD) method, special joint account and direct transfer.

Berniaga also has simple, neat and easy

to navigate layout.

Users have to begin the search by selecting

on the locations

Berniaga has a plain, boring and old-fashioned design.

They have lack of attractive visuals and colours.

Boxes and texts dominate the overall design and layout of the website.

Layout & Listings

Berniaga has search engine only allows users begin the search by selecting their locations, then later do the search based on product category.

The search result will not be double and sold-out items could not be found anymore, so this will help users to save their time.

Search Engine

eBay is an online auction and shopping website in which people and businesses buy and sell a broad

variety of goods and services worldwide

eBay Website

Members:eBay has over than 233 million customer base and approx. 97 millions are active users.

Postings:Ebay can have anywhere from 19 - 24million listings (as per 2009)

Product Variations eBay offers many variation of different products. Since it’s an international website, there are many products from many different countries.

Payment MethodeBay only accept Paypal and Credit Cards.

eBay has an interesting website design and layout.

There are too many listings on their main page which make it confusing for users

eBay has an interesting website design and layout.

There are too many listings on their main page which make it confusing for users

Design & Layout

eBay has the best search engine with the multi-options.

We could list from the most expensive to the chepest product

They also have a really good accuracy.

Search Engine

Used-Product WebsitesO Other websites that sells used-

products: O www.bekas.comO www.barangbekas.comO www.tokobabe.com O www.barangbekasonline.com O www.gudangbabe.com

Used-Products Website

Baby productsO www.bayibekas.comO www.garasimama.com O www.akudanmama.com

AutomotiveO www.mobilbekas.co.id O www.rajamobil.comO www.carmall.comO www.bosmobil.com

O www.warungmobil.com

Computer & GadgetO www.gadgetbekas.comO www.hpbekas.comO www.tokokomputerbek

as.comO www.komputerbekas.ne

t

WeddingO Forum weddingku.com

Few websites that sells more-nice used products:

Success Story from other countries

O In Japan: O Rakuten, the largest online shopping mall in the country,

said its sales of secondhand goods doubled in 2010 & 2011.

O In Korea:O Gmarket, one of the country’s leading e-commerce

companies, said that overall sales of second-hand luxury items last year increased by 57 percent year-on-year.

O In India:O On any given day, there are around 100,000 listings on our

site. Approximately 20% of all listings are second-hand products, especially in the Hobbies and Collectibles category. These include coins, stamps, notes, art and Bollywood memorabilia.”

IdeaO Switch mindset that buying second-

hand is not embarassing. (Educate the market)

O Barang bekas orang terkenal (celebrity, public figure, athlete, etc)

O Reach “Go green” community.O Reach “Antique product” community.O Classes of condition utk barang bekas.O Sistem point jual & beli.

Consignment Vs. Re-sale

O Most of used-product online store is consignment store where the items from clients and sell them for a percentage of the profits. If open a consignment shop, we will have less risk because we can fill your store with merchandise without paying until it's sold.

O There is no resale shops yet, which is typically buy used items outright and resell them. If we open a resale shop we will have more of an investment up front, but we could earn higher profits because we don't have to share profits with clients.

“One man’s trash, another man’s treasure?”

Thank You