153

Kudumbashree Writeshop

WEBSITE AS ‘THE DIGITALENCYCLOPEDIA’ OF KUDUMBASHREE

Chaithanya GCommunication SpecialistPublic Relations

Kudumbashree Mission, working with the vision of attaining poverty eradication through women empowerment is moving forward making revolutionary changes in the society. The various programmes framed by state, central governments, aiming at poverty eradication are being implemented through Kudumbashree Mission. Kudumbashree Mission, which has been working for women empowerment focusing on NHG formation, Micro Finance, Micro Enterprises has also been implementing skill training, constructing houses in the urban areas as well. Kudumbashree Mission have a strength of 43 lakh women as members in two and a half NHGs. Therefore it is easy for kudumbashree to reach out to the public to the common public and it helps to identify the real beneficiaries for the governmental programmes efficiently. That is why state and central governments are implementing their programmes through Kudumbashree.

Therefore, it is needed to mark the details of the interventions that Kudumbashree have been making in the society through its website. Kudumbashree had made it possible to get the full data on the various programmes being implemented through Kudumbashree.

WHAT IS A WEBSITE?Revolutionary changes had happened in information

technology by the arrival of Internet. ‘Websites’, the information centres are the most important among it. During 1991, Tim Berners, an official of European Organization for Nuclear Research (CERN) invented the website during that time. But only CERN officials were able to visit that webpage.

The information about an institution, organization or a person was disseminated through Photographs, Videos and Written write-ups. By the invention of internet, the idea of website also got much promotion. Apart from keeping the details in physical form (like printed magazine, books, notices), by using website these details were able to kept in digital form. These details can be accessed by people from any part of the world where Internet facility is available, whether it be written document, pictures or videos. It is

154

Kudumbashree Writeshop

the most important quality of the website. The website which works using a particular domain

through a web server act as a face of an institution or an individual in the virtual world.

KUDUMBASHREE WEBSITE Kudumbashree website acts as a repository of

information, which is accessible to any person from anywhere in the world who have access to internet. It could better be defined as an encyclopedia of information on Kudumbashree. The inventions made by Kudumbashree Mission which is celebrating its 20th anniversary on 2018 is recorded in the website. Anyone can collect those details anywhere from the world at any time. Each programmes are mentioned and the documents made available through website. Most of the information is in English Language.

LAUNCHKudumbashree’s website was registered in 2002.

Technoworld technologies, which is one of the Unnathy IT units of Kudumbashree entitled with the charge of website. During January 2017, KELTRON renovated the website. Dr. K.T. Jaleel, minister of LSGD, Government of Kerala inaugurated the revamped website. The website is designed so as to monitor the progress and to ensure transparency. Later in 2017, Kerala State Institute of Design gave new look to the website.

STRUCTUREThe website includes details on What’s Kudumbashree,

Various programmes of Kudumbashree, Study reports on Kudumbashree, News, Press Releases, Magazines,

Newsletters, other Publications prepared by the Public Relations Department of Kudumbashree, photos & Videos.

MORE ABOUT THE WEBSITEThe main pages of the Kudumbashree website consists of

the following topics. The details are availed in the website.

1. HOMEIn home page we can access all pages like Plan Progress,

Web Monitoring, Internal Links, New Projects, Press Releases, Executive Director’s Page, Besat Practices, Construction Groups, Featured News, Media, Data at a glance.

2. ABOUT• Conceptanddetails:WhatisKudumbashree,

History and Evolution, Community Structure, Organisational Structure, Programme Domains

• Convergenceandactivities:ConvergencewithLSG’S, Activities in Kerala, Work in PartenerStates, Asignments Abroad, Department

Convergence.• LearnMore:ReadPublications,TrainingModules,

Articles on Kudumbashree, Knowledge Portal,Learning Day.

• ContactsandPeople:LeadershipandStaff,Officesand Contacts, CDS Chairpersons, CommunityLeaders, Mobile Directory.

3. PROGRAMMES• OrganisationandMicroFinance:Org

Strengthening, Training Programmes, MIS,Micro Finance.

• SpecialProjects:AttappadyProject,

155

Kudumbashree Writeshop

Kudumbashree FMC, Kudumbashree NRO, Consultancy Abroad• LocalEconomicDevelopment:MicroEnterprises, Farm Activities, Marketing Initiatives, Producer Companies• CentrallySponsoredProgrammes:DAY-NRLM, MKSP,DDUGKY,SVEP• SocialDevelopment:DestituteFreeKerala,BUDS and BRC’s, Balasabha Activities, Tribal Development• UrbanProjects:PMAY,DAY-NULM,RAY,BSUP & IHSDP• WomenEmpowerment:GenderProgrammes, State Gender Center, Snehitha Network, Sthreesakthi Portal• QuickLinks:FAQonProgrammes,Dta& Statistics, Graphs & Charts, Innovative Programmes.

4. FEATURES• BestofKudumbashree:Achievements&Awards, Innovations, Best Practices, Dept. Convergence, Insights on Programmes. • NewsandStories:FeaturesTopics,PressReleases, What’s New, News in Print, District News• SuccessStoriesof:Start–upEnterprises,Urban Livelihood, Skill Training Programmes, Agriculture Groups, Woman Leaders• Publications:Magazines,Newsletter,Booksand Brochures, GSLP Books, Presentations.

5. GALLERY• Photosof:Programmes,ActivitiesinDistricts, Enterprises.• Audiovisual:Videos,Audios.• General:Posters,Exhibitions,Products• GISMapping:DDU-GKYTrainingCentres, Snehitha Centres, Enterprise Locations

6. MEDIA• News:InOnlineMedia,InPrintMedia, District News• Releases:PressReleases,FBPosts,Newsletters• Stories:BestPractices,SuccessStories, Featured Topics.• NewsonProjects:ABCProgrammes, Kudumbashree Constructions, Kerala Chicken.

7. DISTRICT PAGESLinks to all 14 district Pages. Each Page contains 9 sub

pages (About, Events, Photos, Initiatives, Micro Enterprises, News, Team, Articles and Press Releases)

8. CITY PAGESDetailsaboutallactivitiesunderNULMandPMAY

Programmes in all cities in Kerala. City Profile, Goals, City Micro Enterprises, Events, News, Team, Progress at a Glance, New Initiatives, Reports are the sub- pages available under each sections.

9. CONTACTSAll the contact details from Leadership to Toll Free

Numbers are available in this section

10. MORE LINKS• InternalLinks:WebMonitoring,PlanProgress, E-Stock Files, HR MIS Login, Library, Archives• UsefulLinks:Tenders,Events,What’sNew, Subscribe Magazine, District Pages, RTI• OwnSites:Linkstoallothersitesofvarious Kudumbashree projects are available here. Our Story, Kochi Metro FMC, Kudumbashree NRO, Nattuchantha, Online Product Store, Attappady Project, Kudumbashree Matrimony, Sthreesakthi Portal.• MicroSites:NRLM,NULM,SVEP,DDU-GKY,

156

Kudumbashree Writeshop

PMAY,MKSP

Almost all the documented details on Kudumbashree is made available in Features and Media Tabs in the website.

1. FEATURESBest Of Kudumbashree a. Achievementsandawards:Thistabincludethe

awards and achievements Kudumbashree had achieved so far. b. Innovations:Inthissectiondetailedarticlesaboutthe following subjects are included, Food Security Homes, Destitute Free Kerala, Community Kitchen, Geriatric Care, Communitycounselling,GenderResourceCentre,YoungMentors Programme, Coastal Community Volunteers, Nano Markets, GFRG Panel, Vulnerability Mapping, Gender Sensitisation, Home Shops, Kudumbashree CTC, Kudumbashree Special NHG, Kudumbashree School, Disha Campaign 2017, Ribbon exercise, Micro Placement Drive,CommunitybasedTrackingsystemforDDU-GKY,Kudumbashree Micro Enterprise Convergence with DDU-GKY,PlacementofcandidatesthroughKERALASHREEEmploymentcell,UniformstitchingunitforDDU-GKYprogramme, Attappady skill training programme, Tribal mobilisation, Poultry Projects, Polivu, Bridge school, Intensive Banana Cultivation

c. BestPractices:EachDistrict’sBestPracticesweredocumented and published in the website with the story of the respective subject. The documented best practices include,

1. Thiruvananthapuram Karimadom colony, Buds School Skill Training, Snehitha at School, Horticorp Shelf Space, NULM Skill training.

2. Kollam Special programme for elderly, Election Process, Kerala Chicken, Community Mobilisation, Nirbhaya Police.

3. Pathanamthitta Special interventions in Sabarimala, Space Utilisation, Geriatric Care, Insight Programme, Pratheeksha.

4. Alappuzha Bakshya Suraksha Bhavanam (Food Security Homes),Santhwanam Coastal Volunteers, Tribal Interventions, Plant Nursery atKanjikuzhy.

5. Kottayam Responsible Tourism, Animal Birth Control (ABC) Programme, Balasabha, City

Livelihood Centre.

6. Idukki Oppam, Destitute Free Kerala Survey, Imashree, PSC Coaching, Vigilant Group

7. Ernakulam Kudumbashree Facility Management Centre, Swapnakood, Construction Group, Gender Resource Centre, Keralashree, Intensive Banana Cultivation.

8. ThrissurSupply of Kadali Banana to Guruvayoor Temple, Monitoring Markets of Thrissur, Community Counselling café mode of AIFHRM in Thrissur Town, Alathur Rice from Thrissur.

9. Palakkad Annam rice, Hollow brick units, Poultry units, Street vendors maximum ID cards distributed in Palakkad, Sujalam Programme.

10. Malappuram Ummante vadakkini, Thennala Rice, Okhi Disaster Rehabilitation, Haritha Karma Sena in Karulayi,DDUGKYConstructionTraining.

11. Kozhikode DDUGKYJobMelaatCalicut,EksatTrainingfor Haritha karmasena, Home shops, Pink task force, Sh Lodge Network, Theertham Reverse Osmosis Plant.

12. Wayanad CleanDestinationProgrammeofWayanad,DDUGKYForeign placement of Wayanad, Livelihood for Anti

Human Trafficking programme, Thirunelly Tribal Special Intervention Programme, Kudumbashree Wayanad District Mission tie up with Brahmagiri Development Society.

13. Kannur Aralam Tribal Special Intervention Programme of

Kannur, Cloth bag making campaign, coir defibering units at Kannur, Kannur Goat Farmers Producer Company, Rain Army of Kannur.

157

Kudumbashree Writeshop

14. Kasargode Annam Amrutham rice of Kasargode, Calling Bell

Programme of Kasargode, Grama Kiranam programme of Kasargode, Livelihood for the mothers of Endosulfan survivors, Safalam Cashew processing society of Kasargode, Vulnerbility Mapping in Kasargode.

d.DepartmentConvergence:Thistabgivesthedetails

on the convergence programmes of Organisation, MF, ME, Marketing, Gender, Tribal, DDUGKY, AnimalHusbandry, Agriculture, PMAY, NULM, SD, PublicRelations, Kudumbashree NRO and MIS sections with other Government departments and companies.

e.InsightonProgrammes:Thistabincludesthedetailson the implementation process of various programmes.

News and Storiesa. FeaturedTopics:FeaturedTopicsisashortwrite

up published in Kudumbashree website in daily basis. It can be seen in the HOME page itself and also under the FEATURE tab. It features the news and interesting success stories happening in an around Kudumbashree Mission. The same is also published in Kudumbashree Mission’s facebook page based on its relevance. The write ups would be based on the various programmes implemented by Kudumbashree Mission. As of 27 July 2018, a total of 292 featured topics had been uploaded in the website. The story is uploaded along with the photo of the respective story.

b. Press Release : Kudumbashree’s public relation team keep on sending the news to the print and electronic media on a regular basis. The Press releases are prepared by covering a Kudumbashree event or by collecting information from various departments. The developed Press release is then send to Programme Officer or Chief Operating Officer, then to PRO and finally to Executive Director for approval. Once get final approval from ED, the press releases are send to the concerned media institutions via Email. This Press Releases are uploaded in the website also. As of 27 July 2018, 228 Press releases had been published.

c. News in Print : This section include the newspaper cuttings of the stories published in various dailies about Kudumbashree.

d. District News : Under this tab, we get all the Press releases, articles, news published in various media from every districts.

Success Stories ofa. SVEP :Articles about successful units under

Start up Village Entrepreneurship Programme and Micro Enterprise Consultants profiles available in this section. This include, Varnam Tailoring, Star Bakery, NR stores,

Snehitha Ladies Tailoring Center, Lucy’s snacks unit, Nandhu’s Clay Works, Ponpulari Hotel and tea shop, keeledath stores, Dolly’s Fashion Tailoring, Ammaveedu Cafeteria, Vaishnav Fancy and Gift Center, Thiruvonam Redy made and Footwear, Shivasakthi Stores, Alsafa trading, SS big shopper unit, Aiswarya curry powder, Thenkil Productions stores, Ammas soap products, Mahima ready made and gold covering center, MDM tailors and textiles, Aiswarya vegetable shop, Mispa stores, Sooryas dry fish, Leksa distributors, Aparna tailoring and garments, Sneha tailoring unit, Mahalakshmy Lucky center, Maya bazar, Angel tailoring centre, Sneha provision store, Bharath floor mill unit, Sunitha pickle unit, Malayalee food processing, Prabhas snacks unit, Brigards bullet work shop

b. Urban Livelihood : 117 Urban livelihoods under Kudumbashree is documented and published in this section in website.

c. DDUGKY : This section includes the success stories the people who has reaped success in their lives throughDDUGKY,theskilltrainingprogrammeframedby central government and implementing through Kudumbashree. So far 130 success stories have been published in this section.

d. Agriculture Groups : All details about JLG’s (Joint Liability Groups) around the states published in this section.

e. Women Leaders : This section includes the success stories about the women who came to the forefront of the society through Kudumbashree. It contains 16 articles.

PublicationsThis link act as a hyper link to Publication Page. a. Magazine:‘KeralathinteKudumbashree’Magazine

is the print medium through which Kudumbashree reaches out to its NHG members. Every issue of this magazine in PDF format is being uploaded in the website under magazine tab. Magazine is published on monthly basis. It describes our projects and activities and the activities that various District Missions implement. It also includes the success stories of the women who made remarkable achievements, news of the state-wide activities, poems written by Kudumbashree NHG members etc. It also includes other columns on Gender Development, agriculture and other tips. Rs. 20 is the cost of a Kudumbashree Magazine and Rs 200 for the yearly subscription It reaches out to our NHG members and thepublicinamoreeffectivemanner.ItisKudumbashreeMission’s magazine that make the group members aware of what we do as an organization. The magazine is also sent to Government officials, to the offices of all Ministers of Government of Kerala and all District Mission offices

158

Kudumbashree Writeshop

across the state. Anybody can read this magazine from our website. Total 16 issues of magazine have been published till July 27th 2018.

b. Newsletter:UnderthistabwecanaccessEnglishand Malayalam newsletters. Starting from 11 October 2017, Newsletters were published selecting the best featured topics published in the week. It is published on weekly basis and are being sent to various administrators, officials, CDS chair persons etc. via email. As of 25 July 2018, a total of 42 newsletters had been published. Two interviews with the successful Micro Enterprise units are also included in each edition. Apart from the English version of the newsletter, on 21st June 2018, Malayalam newsletter named Prathidhwani was launched. So far, a total of 6 Malayalam Newsletters had been published.

c. BooksandBrochures:KudumbashreeMissionhas published various books and brochures as part of the documentation process. PDF format of this book is being uploaded under Books and Brochures section. A total of 38 books are available in this section.

d. GSLPBooks:GenderSelfLearningProgrammeBooks from each districts under ‘women and health’ and ‘women and mobility’ sections are made available under this tab.

e. Presentations:ThislinkactasahyperlinktoExecutive Director’s page. All the presentations done by Executive Director are uploaded.

2. MEDIAUnder this tab, all the news clippings that includes the

posts in Official Facebook Page of Kudumbashree, other releases, success stories and News on projects (Animal Birth Control programme, Kudumbashree constructions, Kerala Chicken) are made available.

The Kudumbashree website had already become a repository of information. Till 27th July 2018 Kudumbashree website has reviewed 904200 hits.