WebRTC: It's NOT About The Minutes
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Transcript of WebRTC: It's NOT About The Minutes
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WebRTC:It’s NOT Aboutthe Minutes
Wednesday, October 16, 13
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CAN YOU SPEAK MAGIC?
2Wednesday, October 16, 13
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CAN YOU SPEAK MAGIC?
2
Ben Klang
Wednesday, October 16, 13
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CAN YOU SPEAK MAGIC?
2
Ben Klang
Wednesday, October 16, 13
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CAN YOU SPEAK MAGIC?
2
Ben Klang
Wednesday, October 16, 13
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CAN YOU SPEAK MAGIC?
3
Making a buckCharging by the Minute is Hard
Wednesday, October 16, 13
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CAN YOU SPEAK MAGIC?
3
Making a buckCharging by the Minute is Hard
...and Getting Harder
Wednesday, October 16, 13
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CAN YOU SPEAK MAGIC?
THE PROBLEMS
4Wednesday, October 16, 13
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CAN YOU SPEAK MAGIC?
THE PROBLEMS
Price Minimization
4Wednesday, October 16, 13
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CAN YOU SPEAK MAGIC?
THE PROBLEMS
Price MinimizationService Homogenization
4Wednesday, October 16, 13
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CAN YOU SPEAK MAGIC?
THE PROBLEMS
Price MinimizationService HomogenizationSexiness Boringization
4Wednesday, October 16, 13
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CAN YOU SPEAK MAGIC?
5
PRICE MINIMIZATION
Wednesday, October 16, 13
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CAN YOU SPEAK MAGIC?
1995 PRICE-PER-MINUTE
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CAN YOU SPEAK MAGIC?
2005 PRICE-PER-MINUTE
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CAN YOU SPEAK MAGIC?
2005 PRICE-PER-MINUTE
7Wednesday, October 16, 13
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CAN YOU SPEAK MAGIC?
2015 PRICE-PER-MINUTE
8
0Wednesday, October 16, 13
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CAN YOU SPEAK MAGIC?
2015 PRICE-PER-MINUTE
8
0*
Wednesday, October 16, 13
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CAN YOU SPEAK MAGIC?
TODAY’S PRICE-PER-MINUTE
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CAN YOU SPEAK MAGIC?
TODAY’S PRICE-PER-MINUTE
9Wednesday, October 16, 13
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CAN YOU SPEAK MAGIC?
10Wednesday, October 16, 13
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CAN YOU SPEAK MAGIC?
SERVICE HOMOGENIZATION
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CAN YOU SPEAK MAGIC?
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CAN YOU SPEAK MAGIC?
13Wednesday, October 16, 13
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CAN YOU SPEAK MAGIC?
WHO’S WHO OF DEAD VOIP
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CAN YOU SPEAK MAGIC?
WHO’S WHO OF DEAD VOIP
•78 Companies Checked
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CAN YOU SPEAK MAGIC?
WHO’S WHO OF DEAD VOIP
•78 Companies Checked•21 Websites Down/Gone
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CAN YOU SPEAK MAGIC?
WHO’S WHO OF DEAD VOIP
•78 Companies Checked•21 Websites Down/Gone•How many more silently failed?
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CAN YOU SPEAK MAGIC?
SEXINESS BORINGIZATION
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CAN YOU SPEAK MAGIC?
SERVICE COMMODITIZATION
16
http://mspmentor.net/acquisitions/hosted-voip-acquisition-warwick-valley-telephone-buys-alteva
Wednesday, October 16, 13
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CAN YOU SPEAK MAGIC?
SERVICE COMMODITIZATION
17http://www.zacks.com/stock/news/97333/jcom-on-acquisition-spree
“Last year, the company made six acquisitions related to cloud-based services.”
“The company executed three more buyouts early this year. The aggressive buyout strategy of the company will consolidate its global leading position in the virtual PBX market.”
Wednesday, October 16, 13
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CAN YOU SPEAK MAGIC?
GIVING UP
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CAN YOU SPEAK MAGIC?
THREE OUTCOMES
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CAN YOU SPEAK MAGIC?
THREE OUTCOMES
Buy or Be Bought
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CAN YOU SPEAK MAGIC?
THREE OUTCOMES
Buy or Be BoughtTread Water
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CAN YOU SPEAK MAGIC?
THREE OUTCOMES
Buy or Be BoughtTread Water
Give Up
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CAN YOU SPEAK MAGIC?
FOURTH OPTION:
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CAN YOU SPEAK MAGIC?
FOURTH OPTION:
20
INNOVATE
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CAN YOU SPEAK MAGIC?
INNOVATION
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CAN YOU SPEAK MAGIC?
INNOVATION•Change Business Model
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CAN YOU SPEAK MAGIC?
INNOVATION•Change Business Model•Switch from selling minutes to seats
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CAN YOU SPEAK MAGIC?
INNOVATION•Change Business Model•Switch from selling minutes to seats•Switch from selling seats to phones
21Wednesday, October 16, 13
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CAN YOU SPEAK MAGIC?
INNOVATION•Change Business Model•Switch from selling minutes to seats•Switch from selling seats to phones•Focus on Being Different
21Wednesday, October 16, 13
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CAN YOU SPEAK MAGIC?
INNOVATION•Change Business Model•Switch from selling minutes to seats•Switch from selling seats to phones•Focus on Being Different •“The Customer Service Leader”
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CAN YOU SPEAK MAGIC?
INNOVATION•Change Business Model•Switch from selling minutes to seats•Switch from selling seats to phones•Focus on Being Different •“The Customer Service Leader”•“Fastest Deployment Time Period”
21Wednesday, October 16, 13
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CAN YOU SPEAK MAGIC?
INNOVATION•Change Business Model•Switch from selling minutes to seats•Switch from selling seats to phones•Focus on Being Different •“The Customer Service Leader”•“Fastest Deployment Time Period”•Specialization
21Wednesday, October 16, 13
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CAN YOU SPEAK MAGIC?
INNOVATION•Change Business Model•Switch from selling minutes to seats•Switch from selling seats to phones•Focus on Being Different •“The Customer Service Leader”•“Fastest Deployment Time Period”•Specialization•Highly targeted products and services
21Wednesday, October 16, 13
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CAN YOU SPEAK MAGIC?
INNOVATION•Change Business Model•Switch from selling minutes to seats•Switch from selling seats to phones•Focus on Being Different •“The Customer Service Leader”•“Fastest Deployment Time Period”•Specialization•Highly targeted products and services•Vertical Integration
21Wednesday, October 16, 13
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CAN YOU SPEAK MAGIC?
INNOVATION•Change Business Model•Switch from selling minutes to seats•Switch from selling seats to phones•Focus on Being Different •“The Customer Service Leader”•“Fastest Deployment Time Period”•Specialization•Highly targeted products and services•Vertical Integration•Deliver things that others can’t
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CAN YOU SPEAK MAGIC?
Case Study
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CAN YOU SPEAK MAGIC?
CASE STUDY
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CAN YOU SPEAK MAGIC?
CASE STUDY
•Commoditized Market: Home Remodeling
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CAN YOU SPEAK MAGIC?
CASE STUDY
•Commoditized Market: Home Remodeling•No players in market with more than a single-digit share
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CAN YOU SPEAK MAGIC?
CASE STUDY
•Commoditized Market: Home Remodeling•No players in market with more than a single-digit share•Industry reputation for low quality, poor service, unhappy customers
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CAN YOU SPEAK MAGIC?
CASE STUDY
24Wednesday, October 16, 13
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CAN YOU SPEAK MAGIC?
CASE STUDY•Built 100% customERP package
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CAN YOU SPEAK MAGIC?
CASE STUDY•Built 100% customERP package•Automated processes for sales, financing, product installation, ongoing customer service
24Wednesday, October 16, 13
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CAN YOU SPEAK MAGIC?
CASE STUDY•Built 100% customERP package•Automated processes for sales, financing, product installation, ongoing customer service•Call center automation
24Wednesday, October 16, 13
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CAN YOU SPEAK MAGIC?
CASE STUDY•Built 100% customERP package•Automated processes for sales, financing, product installation, ongoing customer service•Call center automation•Confirm appointments with consumer
24Wednesday, October 16, 13
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CAN YOU SPEAK MAGIC?
CASE STUDY•Built 100% customERP package•Automated processes for sales, financing, product installation, ongoing customer service•Call center automation•Confirm appointments with consumer•Match qualified reps with leads
24Wednesday, October 16, 13
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CAN YOU SPEAK MAGIC?
CASE STUDY•Built 100% customERP package•Automated processes for sales, financing, product installation, ongoing customer service•Call center automation•Confirm appointments with consumer•Match qualified reps with leads•Click-to-call for agents
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CAN YOU SPEAK MAGIC?
CASE STUDY
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CAN YOU SPEAK MAGIC?
CASE STUDY•$75MM in 2011
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CAN YOU SPEAK MAGIC?
CASE STUDY•$75MM in 2011•$172MM in 2012
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CAN YOU SPEAK MAGIC?
CASE STUDY•$75MM in 2011•$172MM in 2012•130% three-year growth
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CAN YOU SPEAK MAGIC?
CASE STUDY•$75MM in 2011•$172MM in 2012•130% three-year growth
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CAN YOU SPEAK MAGIC?
CASE STUDY•$75MM in 2011•$172MM in 2012•130% three-year growth
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CAN YOU SPEAK MAGIC?
LET’S TALK ABOUT US
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CAN YOU SPEAK MAGIC?
WE HAVE THE TOOLS
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CAN YOU SPEAK MAGIC?
WE HAVE THE TOOLS
27Wednesday, October 16, 13
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CAN YOU SPEAK MAGIC?
WE HAVE THE TOOLS
27Wednesday, October 16, 13
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CAN YOU SPEAK MAGIC?
WE HAVE THE TOOLS
27Wednesday, October 16, 13
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CAN YOU SPEAK MAGIC?
WE HAVE THE TOOLS
27Wednesday, October 16, 13
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CAN YOU SPEAK MAGIC?
WE HAVE THE TOOLS
27Wednesday, October 16, 13
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CAN YOU SPEAK MAGIC?
WE HAVE THE TOOLS
27Wednesday, October 16, 13
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CAN YOU SPEAK MAGIC?
WE HAVE THE TOOLS
27Wednesday, October 16, 13
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CAN YOU SPEAK MAGIC?
...BUT WE SELL THIS
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CAN YOU SPEAK MAGIC?
...BUT WE SELL THIS
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CAN YOU SPEAK MAGIC?
...BUT WE SELL THIS
29Wednesday, October 16, 13
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CAN YOU SPEAK MAGIC?
...BUT WE SELL THIS
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CAN YOU SPEAK MAGIC?
...BUT WE SELL THIS
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CAN YOU SPEAK MAGIC?
WHAT SHOULD WE BUILD?
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CAN YOU SPEAK MAGIC?
“Communicating isn’t going to be what you’re doing - it’s what you’ll
be doing while you’re doing something else”
- Geoff HollingworthEricsson Head of AT&T Foundry
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CAN YOU SPEAK MAGIC?
Example RTC Apps
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CAN YOU SPEAK MAGIC?
Example RTC Apps
32
3 Examples
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CAN YOU SPEAK MAGIC?
1. Incident Response
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CAN YOU SPEAK MAGIC?
34Wednesday, October 16, 13
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CAN YOU SPEAK MAGIC?
INCIDENT RESPONSE
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CAN YOU SPEAK MAGIC?
INCIDENT RESPONSE•Timely, Contextual Information
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CAN YOU SPEAK MAGIC?
INCIDENT RESPONSE•Timely, Contextual Information•Adapt for mobile vs. desktop users
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CAN YOU SPEAK MAGIC?
INCIDENT RESPONSE•Timely, Contextual Information•Adapt for mobile vs. desktop users•Group-based communication
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CAN YOU SPEAK MAGIC?
INCIDENT RESPONSE•Timely, Contextual Information•Adapt for mobile vs. desktop users•Group-based communication•Inherit from existing organizational groups
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CAN YOU SPEAK MAGIC?
INCIDENT RESPONSE•Timely, Contextual Information•Adapt for mobile vs. desktop users•Group-based communication•Inherit from existing organizational groups•Allow ad-hoc participants (“guest” parties)
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CAN YOU SPEAK MAGIC?
INCIDENT RESPONSE•Timely, Contextual Information•Adapt for mobile vs. desktop users•Group-based communication•Inherit from existing organizational groups•Allow ad-hoc participants (“guest” parties)•Federate with external services
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CAN YOU SPEAK MAGIC?
INCIDENT RESPONSE•Timely, Contextual Information•Adapt for mobile vs. desktop users•Group-based communication•Inherit from existing organizational groups•Allow ad-hoc participants (“guest” parties)•Federate with external services•Incident recording/logging
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CAN YOU SPEAK MAGIC?
INCIDENT RESPONSE•Timely, Contextual Information•Adapt for mobile vs. desktop users•Group-based communication•Inherit from existing organizational groups•Allow ad-hoc participants (“guest” parties)•Federate with external services•Incident recording/logging•“Lessons learned” and process improvement
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CAN YOU SPEAK MAGIC?
INCIDENT RESPONSE•Timely, Contextual Information•Adapt for mobile vs. desktop users•Group-based communication•Inherit from existing organizational groups•Allow ad-hoc participants (“guest” parties)•Federate with external services•Incident recording/logging•“Lessons learned” and process improvement•Links from/to issue tracking systems
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CAN YOU SPEAK MAGIC?
2. Medical Records Management
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CAN YOU SPEAK MAGIC?
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CAN YOU SPEAK MAGIC?
MEDICAL RECORDS MGMT
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CAN YOU SPEAK MAGIC?
MEDICAL RECORDS MGMT•Automate Medical Claims
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CAN YOU SPEAK MAGIC?
MEDICAL RECORDS MGMT•Automate Medical Claims•Secure Caller Authentication
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CAN YOU SPEAK MAGIC?
MEDICAL RECORDS MGMT•Automate Medical Claims•Secure Caller Authentication•Reuse primary auth via website
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CAN YOU SPEAK MAGIC?
MEDICAL RECORDS MGMT•Automate Medical Claims•Secure Caller Authentication•Reuse primary auth via website•Verify with voice biometrics
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CAN YOU SPEAK MAGIC?
MEDICAL RECORDS MGMT•Automate Medical Claims•Secure Caller Authentication•Reuse primary auth via website•Verify with voice biometrics•Cross-check against caller location
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CAN YOU SPEAK MAGIC?
MEDICAL RECORDS MGMT•Automate Medical Claims•Secure Caller Authentication•Reuse primary auth via website•Verify with voice biometrics•Cross-check against caller location•Call recording/transcription
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CAN YOU SPEAK MAGIC?
MEDICAL RECORDS MGMT•Automate Medical Claims•Secure Caller Authentication•Reuse primary auth via website•Verify with voice biometrics•Cross-check against caller location•Call recording/transcription•Medical advice given to patient automatically added to patient file
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CAN YOU SPEAK MAGIC?
MEDICAL RECORDS MGMT•Automate Medical Claims•Secure Caller Authentication•Reuse primary auth via website•Verify with voice biometrics•Cross-check against caller location•Call recording/transcription•Medical advice given to patient automatically added to patient file•Auditing/Service Quality Assurance
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CAN YOU SPEAK MAGIC?
3. Live, Anonymous Matchmaking
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CAN YOU SPEAK MAGIC?
40
http://funnydate.com/have-a-chat
FunnyDate
FunnyDate
SHErlock22FemaleMaleOakdale
Books, Moustaches, Puzzles
Captain Beard 23
MaleFemale
Springfield
Books, Moustaches, Puzzles
USERNAMEAGE
GENDERSEEKINGCITY
MATCHINGINTERESTS
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CAN YOU SPEAK MAGIC?
LIVE, ANONYMOUS DATING
41
FunnyDate
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CAN YOU SPEAK MAGIC?
LIVE, ANONYMOUS DATING•Safe Introductions
41
FunnyDate
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CAN YOU SPEAK MAGIC?
LIVE, ANONYMOUS DATING•Safe Introductions•Strict anonymity
41
FunnyDate
Wednesday, October 16, 13
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CAN YOU SPEAK MAGIC?
LIVE, ANONYMOUS DATING•Safe Introductions•Strict anonymity•No need to exchangephone numbers
41
FunnyDate
Wednesday, October 16, 13
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CAN YOU SPEAK MAGIC?
LIVE, ANONYMOUS DATING•Safe Introductions•Strict anonymity•No need to exchangephone numbers•Low friction interfaceenables users to connect in real-time
41
FunnyDate
Wednesday, October 16, 13
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CAN YOU SPEAK MAGIC?
LIVE, ANONYMOUS DATING•Safe Introductions•Strict anonymity•No need to exchangephone numbers•Low friction interfaceenables users to connect in real-time•Silly video tricks used to break the ice
41
FunnyDate
Wednesday, October 16, 13
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CAN YOU SPEAK MAGIC?
LIVE, ANONYMOUS DATING•Safe Introductions•Strict anonymity•No need to exchangephone numbers•Low friction interfaceenables users to connect in real-time•Silly video tricks used to break the ice•...or even add more anonymity
41
FunnyDate
Wednesday, October 16, 13
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CAN YOU SPEAK MAGIC?
LIVE, ANONYMOUS DATING•Safe Introductions•Strict anonymity•No need to exchangephone numbers•Low friction interfaceenables users to connect in real-time•Silly video tricks used to break the ice•...or even add more anonymity•Negligible operating costs relative to traditional telephony
41
FunnyDate
Wednesday, October 16, 13
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CAN YOU SPEAK MAGIC?
Find your niche
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CAN YOU SPEAK MAGIC?
Deliver what people wantrather than billing for what
they don’t
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CAN YOU SPEAK MAGIC?
WE HAVE THE TOOLS
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CAN YOU SPEAK MAGIC?
STOP BUILDING THIS
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CAN YOU SPEAK MAGIC?
46
BUILD THIS
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CAN YOU SPEAK MAGIC?
47
adhearsionconf.com
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CAN YOU SPEAK MAGIC?
48
http://mojolingo.com@MojoLingo
Wednesday, October 16, 13
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CAN YOU SPEAK MAGIC?
48
http://mojolingo.com@MojoLingo
Wednesday, October 16, 13