Airplane industry took off after WWI

Used to carry mail for the first time in 1918

Used to carry cargo

In 1927 Pan American Airways launched (get it?) the first transatlantic passenger flights

Amelia Earhart and Charles Lindbergh helped promote it

T/W/S – What impact do you think this had on American culture?

(1.3.e) SWBAT evaluate and assess the impact of the automobile and other consumer goods on American life. DOL: Given an exit card (80% accuracy) SW – 1. Answer 3 multiple choice question. 2. Write a SEEC paragraph on the following topic: The Automobile and Assembly Line T-EQ: How did consumerism impact American culture in the decade of the 1920s? O-EQ: How did 1920s post-war America change socially, politically, and economically?

T/W/S – Imagine a world without cars. What do you think it would be like? By late 1920’s 80% of the world’s cars were registered in the US (1:5 people) Changes that cars brought:

Paved roads (i.e. Route 66); garages attached to houses

Gas stations; traffic lights (first in 1920’s)

Connected rural and urban areas

Gave people more independence

(1.3.e) SWBAT evaluate and assess the impact of the automobile and other consumer goods on American life. DOL: Given an exit card (80% accuracy) SW – 1. Answer 3 multiple choice question. 2. Write a SEEC paragraph on the following topic: The Automobile and Assembly Line T-EQ: How did consumerism impact American culture in the decade of the 1920s? O-EQ: How did 1920s post-war America change socially, politically, and economically?

Assembly line - a series of workers and machines in a factory by which a succession of identical items is progressively assembled. By making cars cheaper, Ford was able to control a huge share of the market He also made them more accessible to all Americans

https://www.youtube.com/watch?v=S4KrIMZpwCY

T/W/S – What do you think was the impact of cheaper cars for all

Americans?

(1.3.e) SWBAT evaluate and assess the impact of the automobile and other consumer goods on American life. DOL: Given an exit card (80% accuracy) SW – 1. Answer 3 multiple choice question. 2. Write a SEEC paragraph on the following topic: The Automobile and Assembly Line T-EQ: How did consumerism impact American culture in the decade of the 1920s? O-EQ: How did 1920s post-war America change socially, politically, and economically?

Cars allowed people to live far away from their jobs

Meant that cities began to spread in all directions

(1.3.e) SWBAT evaluate and assess the impact of the automobile and other consumer goods on American life. DOL: Given an exit card (80% accuracy) SW – 1. Answer 3 multiple choice question. 2. Write a SEEC paragraph on the following topic: The Automobile and Assembly Line T-EQ: How did consumerism impact American culture in the decade of the 1920s? O-EQ: How did 1920s post-war America change socially, politically, and economically?

More and more Americans began to move to cities Culture radically different than life in a small town. T/W/S – What do you think were some difference between the city and the

country?

City dwellers read and argued about current ideas They judged by accomplishment , not by background

Allowed drinking, gambling, and casual dating

T/W/S – Do you think these changes were good or bad? Please explain your answer.

(1.3.e) SWBAT evaluate and assess the impact of the automobile and other consumer goods on American life. DOL: Given an exit card (80% accuracy) SW – 1. Answer 3 multiple choice question. 2. Write a SEEC paragraph on the following topic: The Automobile and Assembly Line T-EQ: How did consumerism impact American culture in the decade of the 1920s? O-EQ: How did 1920s post-war America change socially, politically, and economically?

Americans owned about 40% of the world’s wealth Average income rose from $522 to $705 T/W/S – What would you spend your money on if you got a pay

raise?

(1.3.e) SWBAT evaluate and assess the impact of the automobile and other consumer goods on American life. DOL: Given an exit card (80% accuracy) SW – 1. Answer 3 multiple choice question. 2. Write a SEEC paragraph on the following topic: The Automobile and Assembly Line T-EQ: How did consumerism impact American culture in the decade of the 1920s? O-EQ: How did 1920s post-war America change socially, politically, and economically?

Became easier to use electricity to power Things Began to use washing machines, electric irons, toasters (Hurray!

I love toast!), vacuum cleaners, and sewing machines

T/W/S – How do you think these electrical appliances impacted peoples’ daily lives?

(1.3.e) SWBAT evaluate and assess the impact of the automobile and other consumer goods on American life. DOL: Given an exit card (80% accuracy) SW – 1. Answer 3 multiple choice question. 2. Write a SEEC paragraph on the following topic: The Automobile and Assembly Line T-EQ: How did consumerism impact American culture in the decade of the 1920s? O-EQ: How did 1920s post-war America change socially, politically, and economically?

T/W/S – What are some of the ways modern advertisements try to appeal to us?

Psychologists hired for the first time to study how to appeal to people

“Say it with flowers” doubled florists’ business between 1912 and 1924

Used movie stars and advertising tactics

(1.3.e) SWBAT evaluate and assess the impact of the automobile and other consumer goods on American life. DOL: Given an exit card (80% accuracy) SW – 1. Answer 3 multiple choice question. 2. Write a SEEC paragraph on the following topic: The Automobile and Assembly Line T-EQ: How did consumerism impact American culture in the decade of the 1920s? O-EQ: How did 1920s post-war America change socially, politically, and economically?

What advertising tactics are evident in these posters?

What audience is this directed to?

(1.3.e) SWBAT evaluate and assess the impact of the automobile and other consumer goods on American life. DOL: Given an exit card (80% accuracy) SW – 1. Answer 3 multiple choice question. 2. Write a SEEC paragraph on the following topic: The Automobile and Assembly Line T-EQ: How did consumerism impact American culture in the decade of the 1920s? O-EQ: How did 1920s post-war America change socially, politically, and economically?

T/W/S – Based on this clip, how would you describe flappers?

https://www.youtube.com/watch?v=3svvCj4yhYc

The flapper was the 1920’s ideal woman

Emaciated

Hair in bobs

Smoked, drank, talked about sex There was a double standard however – men were

allowed more freedom than women

(1.3.e) SWBAT evaluate and assess the impact of the automobile and other consumer goods on American life. DOL: Given an exit card (80% accuracy) SW – 1. Answer 3 multiple choice question. 2. Write a SEEC paragraph on the following topic: The Automobile and Assembly Line T-EQ: How did consumerism impact American culture in the decade of the 1920s? O-EQ: How did 1920s post-war America change socially, politically, and economically?

Women did “traditional” work

T/W/S – What jobs are traditionally associated with women? Secretaries, teachers, nurses, librarians

Other women did non-traditional work such as flying airplanes, driving taxis

and drilling oil wells

Few however were managers and they were paid less than men

T/W/S – What impact do you think this had on family structure?

(1.3.e) SWBAT evaluate and assess the impact of the automobile and other consumer goods on American life. DOL: Given an exit card (80% accuracy) SW – 1. Answer 3 multiple choice question. 2. Write a SEEC paragraph on the following topic: The Automobile and Assembly Line T-EQ: How did consumerism impact American culture in the decade of the 1920s? O-EQ: How did 1920s post-war America change socially, politically, and economically?