Weblogging 07

21
Weblogging: A study of social computing and its impact on organization Presenter: Han-Ming Jeffrey Chen Instructor: Dr. Pi-Ying Teresa Hsu Date: Apr. 20, 2009

description

 

Transcript of Weblogging 07

Page 1: Weblogging 07

Weblogging: A study of social computing and its impact on

organization

Presenter: Han-Ming Jeffrey ChenInstructor: Dr. Pi-Ying Teresa Hsu

Date: Apr. 20, 2009

Page 2: Weblogging 07

2

Kwai, R. & Wagner, C. (2008). Weblogging: A study of social computing and its impact on organizations. Decision Support Systems, 45, 242-250.

Page 3: Weblogging 07

Content

3

Literature review

Introduction

Methodology

Result & Conclusion

Reflection

Page 4: Weblogging 07

Introduction

4

A recent survey from the Gallup Poll organization reported that 20% of the respondents participated in blogging activities and 28% of them were aged 18–29.

(from: http://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_content_id=1001957922)

Page 5: Weblogging 07

Introduction

5

The most commonly used social networking technologies are discussion boards, real time chat, P2P newsgroups, and listservs.

(Lee, Vogel, & Limayem, 2002)

Page 6: Weblogging 07

Introduction

6

Social computing is defined as any type

of computing application that serves as an

intermediary or a focus for a social relation.

(Schuler, 1994)

Page 7: Weblogging 07

Literature Review

7

Background on weblogging

Popular weblog technology feature

Page 8: Weblogging 07

Background on weblogging

8

The term weblog was first coined by John Barger in December 1997.

(Bausch, Haughey, & Hourihan, 2002)

Page 9: Weblogging 07

Three generations of weblog

9

First Generation

first-person diaries, with the focus of being a “log of the Web”

Second Generation

more between weblog communication features, including the important “permalink” (permanent URL to each individual weblog entry).

Three Generation

application blogs, which provide practical applications for the webloggers to use

(Du & Wagner, 2006)

Page 10: Weblogging 07

Popular weblog technology feature

10

Bulletin a broadcasting feature for disseminating messages to community members

Commentaryallowing community members to add comments on other weblogs

Eprop show how good a weblog is by other webloggers

Permalinka permanent URL to each individualweblog entry

Page 11: Weblogging 07

Popular weblog technology feature

11

Skin/Schemepredefining templates for webloggers to design their websites

Syndicationallowing webloggers be notified when their interested weblogs are updated

Metro/Bloging/

Community

groups of webloggers in same geographical region or with a shared interest to interact together

Page 12: Weblogging 07

Methodology

12

33 college students

20-22(all but two were young adults)

Different universities in Hong Kong (a Chinese speaking city)

Individual interviewby Hourglass Approach

Around 30 minutes

Participant

Age

Place

Method

Period

Page 13: Weblogging 07

Result

13

Characteristics of different user types

Habitual(enthusiastic

)

Blogging lurker

Active Personal

Page 14: Weblogging 07

14

Habitual Active Personal Blogging luker

Frequency Several times a day

Once daily Once daily Not fixed

Duration Hours per day Around 1hour per day

Depends on own needs

Not fixed

Peer influence

High High Low Unknown

Group belonging

Strong Strong Weak/none Unknown

Preferred tools

•Community building•Journal writing

•Community building•Journal writing

•Journal writing•Content management

None

Page 15: Weblogging 07

15

Users Technological needs

Habitual (enthusiastic)

• Content management tools• Community building tools• Search by category• Commentary • Time structuring

Active• Content management tools• Community building tools• Search by category• Commentary

Personal • Content management tools• Secure closed blog

Blogging luker

• Reading

Page 16: Weblogging 07

Conclusion

16

Impact on organizational computing

Emergent model of needs-technology fit model

Page 17: Weblogging 07

Needs-technology fit model

17

Needs (Social) Technology

Needs-Technology Fit

Usage Type

Page 18: Weblogging 07

Impact on organizational computing

18

Impact on the internal organizational environment

A number of “open-minded” companies have adopted instant messaging for internal communication between employees as well as external communication between business partners, with good results.

Page 19: Weblogging 07

Impact on organizational computing

19

Impact on customer relationships

Marketing departments will be to adopt the weblog medium (technology) and mode (voice), to interact with the most intensive weblog users, but also to at least change the mode of communication for customers becoming used to the “voice of the Web.”

Page 20: Weblogging 07

Reflection

20

Bloggers’ innovative characteristics

Quality relationship

Innovation adaptation

Characteristics of different user types

Productattributes

Page 21: Weblogging 07

Thank you for your attention!