Webiny Presentation

8/12/2019 Webiny Presentation

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Project Presentation


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CONTENTSWhat is Webiny?

Our GoalStrategy

Products

Webiny Framework

Webiny Content Management System

Webiny Booking System

Webiny (Abstract) Web Shop

Webiny Reseller Center

Webiny E-Mail Markeng Suite

Webiny Marketplace

Business

Business Model Subscripons

Soluon

Revenue Esmates

Organisaon, Owners & Stakes

Investment Plan

Risks & Competors

Cost Esmates Management Roles

Webiny Team

A word from the founder

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What isWebiny?Webiny is, first of all, a visiontobuild top line Internet products thatwill redefine todays expectations inperformance and quality.

Webiny is also a framework, or a tool others can use to shape

their on-line business. Its helping them grow and achievehigher goals without running into standard technology limita-ons.

Webiny will also become a marketthat gives others the pos-

sibility to make revenue by contribung their own invenonsand soluons.

01


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Our GoalNumber OneInternet platform forbusiness

We are not scared to ask ourselves, How?because we havea plan.

We will be beer, smarter, cheaper and original. To prove thatthese are not just words, here is a benchmark between severalContent Management Systems and Webiny CMS.

02

20,00

15,00

10,00

5,00

0,00Tomato CMS Joomla Wordpress Drupal Webiny

Requests per second

(More is beer)


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Luckily, we love challenges, because this means we get the

opportunity to be beer than the compeon, and our clientsget a beer product.

03

StrategyOur strategy is based on researchingthe compeon - what

people like about them, and what they dont like- this part isour door to new clients and markets, because making a prod-uct that people will like based on exisng models is easy, butmaking a new likeable element from one thats miles from

that is quite hard.


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ProductsWebiny FrameworkWebiny Content Management SystemWebiny Booking SystemWebiny (Abstract) Web ShopWebiny Reseller Center

Webiny E-Mail Marketing SuiteWebiny Marketplace

When Webiny project rst started, we knew what we wanted

to become and where we wanted to get (Reminder:Number

One Internet plaorm for business). Taking on such a project,along with the responsibility, meant that there is no room forminor performance, or phrases like it will do for now. Weknew form the start that we must lay down rock solid founda-tonsthat will hold the structure of our business.

04


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WebinyFramework

This is the foundation, or the core,of all Webiny products.

Its a small and simpleframework that has all the necessary

funcons to build any product needed. This simplicity givesthe framework an advantage in performance over most, cur-rently available, frameworks on the Internet.

05


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06Webiny ContentManagementSystemWebiny CMS was the first productbuilt with Webiny Framework.Webiny CMS features some newand innovative solutionswhen itcomes to, not just writing, but

building content for your website. Client Reference:hp://www.alh.hr/

It is designed to handle mulple clients and their websites

with a single instance, drascally lowering maintenance costs.It doesnt maer if you have a small website or a high tracportal, Webiny will fulll all of your needs.

If features advanced SEO and SMO (Facebook & Twier) in-tegraon, nice URLs, powerful cache mechanism, and a lotmore.
http://www.alh.hr/http://www.alh.hr/


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07

WebinyBooking SystemWebiny Booking System was our rst product aimed at real

on-line business. If features mulple payment gateway in-tegraons with on-line booking opon, conversion tracker,detailed analycs system, tracking of paid and unpaid invoices,etc.

Client Reference:

hp://www.puntarka.com/

With this product alone, you canrun an international on-linebooking agency.


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08

Webiny (Abstract)Web ShopWebiny (Abstract) Web Shop is a unique

product, and its aimed to more ad-vanced businesses giving them the abil-ity to truly build and describe their prod-uct to the smallest detail - because if youcannot describe your product properly,you will lose on conversion, and there-fore your money.

Web Shop connects your product speci-

caons with the rest of the system,providing opons to interact with pay-ment gateways, build PDF oers, ande-mail product oers and invoices fromwithin the system. So in essence Web

Shop has everything you need exceptyour product, which we consider to be agood thing.

Why Abstract?

Web Shop doesnt have a default inter-face for product input. This interfacemust be built by your product specica-on. This way we make sure you wonthave to make compromises in your prod-uct descripon.


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09

Webiny ResellerCenterWebiny Reseller Center is a set of modules that our cered

resellers can use to build custom instances of dierent We-biny products and sell them to their clients, making money onprovision.

They can easily track their orders and balance. Reseller Centercomes with Webiny CMS, giving resellers the opon to presenttheir products more easily.

Client Reference:

hp://nexus-studio.net/

The plan is for Webiny resellers tobecome number one sales-forceforall Webiny products.


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Webiny E-MailMarketing SuiteThis products integrates any otherWebiny product giving you the op-tion to do a very powerful, andmost of all, targeted email market-ing.

The E-Mail Markeng Suite builds a dynamic list of aributes

of your products, clients and visitors that you can use in anyemail. Wring a dynamic e-mail template that has, for exam-ple, your client name and oer price is a maer of two mouse


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11

WebinyMarketplaceWebiny Marketplace is not yet devel-

oped and some parts are sll in planningphase, but the goal is eminent - givingothers the ability to build their ownWebiny products and design their ownthemes that will be oered throughoutthe Webiny network. In combinaonwith Webiny Reseller Center, resellerswill have a vast amount of products

they can sell.

Each new client will be able to combine

some core products with products andthemes from the marketplace with sev-eral mouse clicks, and an internal distri-buon system will deploy and connecteverything in a maer of seconds.

Every custom product and theme mustgo through a submission process - thiswill make sure that all quality guidelines

are respected.

Webiny Marketplace should become

Webinys second most important rev-enue stream.

Marketplace will be an integrated part ofReseller Center, where with the help ofdevelopers and designers, resellers caneasily serve any clients needs.


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12

Business ModelWebiny products will be sold usingSaaS business model- this way wedevelop a long term relationshipwith our clients.

Another advantage of Soware as a Service business model

is that its great for other startup companies that want to basetheir business on-line because it provides a low startup cost,but provides solid foundaon for growth.


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13

SubscriptionsEach product will have at least 3 subscripon packages. The

packages should prevent choice paralysisin the beginning, butusers will be able to create any amount of packages or ser-vices.

Subscripons will be based on yearly or monthly payments.

SolutionWebiny provides an all-in-one soluton. The client doesnthave to worry about server, domain, backups and perfor-mance of his website. Its included in each subscripon, alongwith the necessary support.


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14Revenue estimate

* We esmate that 80% of clients will come directly from resellers.

10 100 1.000 2.500 5.000 10.000

CMS 500 USD 5.000 USD 50.000 USD 125.000 USD 250.000 USD 500.000 USD

Web Shop 750 USD 7.500 USD 75.000 USD 187.500 USD 375.000 USD 750.000 USD

Booking System 1.500 USD 15.000 USD 150.000 USD 375.000 USD 750.000 USD 1.500.000 USD

Other modules 200 USD 2.000 USD 20.000 USD 50.000 USD 100.000 USD 200.000 USD

TOTAL PER MONTH 2.950 USD 29.500 USD 295.000 USD 737.500 USD 1.475.000 USD 2.950.000 USD

0 USD

500.000 USD

1.000.000 USD

1.500.000 USD

2.000.000 USD

2.500.000 USD

3.000.000 USD

3.500.000 USD

Revenu

e

Revenue per number of clients


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15

Currentorganization

Webiny currently operates from Rijeka, Croaa (Europe). A

team of 5 people constantly works on improving and addingnew funconalies to the system.

Parallel to that a support is also provided to clients, which wecurrently count 10.

Current revenue is around $10.000 per month. Given that wehavent done any markeng nor sales. Most of our clients ap-proach us directly, or over a reference from current clients.

This is great for the start, because that tells us that there is abig potenal and that we do a good job.

Owners & StakesCurrently Webiny is owned by Sven Al Hamad, which holds

65% of the company, and Goran Candrlic, which holds 35%.

The projects and its sta have been funded completely inter-nally by the owners with no external investments over the last2 years.

Our calculaon is that overall investment to date (includingpro-bono work from founders) is around $75.000.


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16Investment plan

In rst phase 25% of the company will besold for $500.000.

This investment will be used for open-ing an oce in US and acquiring at least1.000 clients which should generatearound $150.000 per month.

Phase 1: 1.000.000 shares: Sven Al Hamad (48.75%)

Goran Candrlic (26.35%) New investor (25%)

Company valuaon 2.000.000 USD,share price = 2 USD

Phase 1In second phase of investments wewill oer 15% of the company for$3.000.000.

This investment will be used for futuredevelopment and reaching 10.000 cli-ents which should generate around$1.000.000 monthly.

Phase 2: 2.000.000 shares:

Sven Al Hamad (41.3475%) Goran Candrlic (22.3975%) Investor 1 (21.25%) Investor 2 (15%)

Company valuaon = 20.000.000 USD,share price = 10 USD

Phase 2In third phase of investments we will of-fer 10% for $10.000.000.

At this point we should have more than20.000 clients with a monthly revenueover $2.000.000.

Phase 3: 5.000.000 shares: Sven Al Hamad (37.21275 %) Goran Candrlic (20.15775%)

Investor 1 (19.125%) Investor 2 (13.5%) Investor 3 (10%)

Company valuaon = 100.000.000 USD,share price = 20 USD

Phase 3


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IPOAddional 15.000.000 shares would be issued, with Phase1-3owners taking their percentages the same, and 10% of shareswould go public.

With rst round of nancing (500.000 USD) we plan to acquire1.000 clients within 1-2 year of inial investment and sengup US company.

With 1.000 clients, we areself-sustainable, but in order to gainmarket share, we would need addi-tional rounds of financing to securefurther development and marketing


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RisksClients are (sll) non familiar with SaaS business model (sub -scripon), although in Internet environment, there are numer-ous companies that sell soware in this model

Unable to gather crical mass of resellers who are key com-ponent of Webiny success. Therefore, investments need to bemade in order to educate the resellers of benets with work-ing with Webiny

Unable to gather crical media aenon due to the fact that

CMS, booking engine and business soware are not aracveas for example social networking is. Therefore, the main goalof markeng team would be to make the product aracveand appealing both to media and business users, somethingApple has done so good.

CompetitorsWordpress- Due to current market share and the fact that itis serving more than 18 million websites; it has advantage inbusiness sector as well. Even so, Webiny is much more ad-vanced system. Markeng goal would be to convince the com-munity of the advantages Webiny oers (SaaS model, every-one makes money, stability, speed...)

SalesForce.com, Oracle, Dynamics- proven, yet, for mostcompanies not usable business systems (due to the fact thatcost, maintenance, upgrades and overall cost of ownership

are too high, not to menon the problems of specic businessneeds). It will be very hard to compete with them in terms ofusage, but, overall Webiny value proposion should overcomethese dicules within 5 years.


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19Cost estimatesOfce Role Amount Yearly cost

Croata, Europe

Developer 4 135.000 USD

Designer 3 80.000 USD

On-Line Marketers 2 60.000 USD

Support 10 150.000 USD

Oce Head 1 45.000 USD

Oce rent & maintenance 1 25.000 USDTOTAL PER YEAR 495.000 USD

California, USA

CEO 1 110.000 USD

CTO 1 100.000 USD

CMO 1 100.000 USD

Server admin 3 210.000 USD

Sales person 5 300.000 USD

Oce rent & maintenance 1 60.000 USD

TOTAL PER YEAR 880.000 USD

Esmated markeng cost: 250.000 - 500.000 USD per year.

We choose Croaa as Webiny operaonalcenter since it provides good labor costs,

quality personnel and necessary techni-

cal requirements; we are already setup on

the market and have a small development

team.

California should be Webinys HQ. It should

give us access to building a professionalimage, making contacts and access to the

most important market.

* With this personnel we can easily handle 5.000

clients, which makes an income of ~$3M USD


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Management rolesCEO

Adult leadership

Technology oriented person with high

educaon and sales skills

Will be responsible for making con-

tacts, helping and educang Webiny

owners in running the company

CTO

Sven Al Hamad - Webiny founder

Great technology and organizaonal

skills

Will be responsible for further

Webiny development

CMO

Goran Candrlic - early stage funder and

partner

Great markeng and sales skills

Will be responsible for markeng and

sales


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21Webiny team

Sven Al Hamad

Webiny founder / Developer

hp://hr.linkedin.com/in/svenalhamad

Goran CandrlicPartner / Early stage funder / Markeng

hp://hr.linkedin.com/in/gorancandrlic

Nela Dunato

Designer

hp://hr.linkedin.com/in/neladunato

Pavel Denisjuk

Developer

hp://hr.linkedin.com/pub/pavlo-denisjuk/34/9b7/485

Sandi Sablic

SEO

hp://hr.linkedin.com/pub/sandi-sablic/20/189/935

Associates

Dario Dzimbeg

Designer

hp://hr.linkedin.com/in/dariodzimbeg

Sinisa KusicDesigner

hp://hr.linkedin.com/in/sinisakusic

Bruno Skvorc

Developer

hp://hr.linkedin.com/in/swader
http://hr.linkedin.com/in/svenalhamadhttp://hr.linkedin.com/in/gorancandrlichttp://hr.linkedin.com/in/neladunatohttp://hr.linkedin.com/pub/pavlo-denisjuk/34/9b7/485http://hr.linkedin.com/pub/sandi-sablic/20/189/935http://hr.linkedin.com/in/dariodzimbeghttp://hr.linkedin.com/in/sinisakusichttp://hr.linkedin.com/in/swaderhttp://hr.linkedin.com/in/swaderhttp://hr.linkedin.com/in/sinisakusichttp://hr.linkedin.com/in/dariodzimbeghttp://hr.linkedin.com/pub/sandi-sablic/20/189/935http://hr.linkedin.com/pub/pavlo-denisjuk/34/9b7/485http://hr.linkedin.com/in/neladunatohttp://hr.linkedin.com/in/gorancandrlichttp://hr.linkedin.com/in/svenalhamad


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22

A word from thefounderWhen Webiny project rst started we didnt want to go out with

beta releases, do sales, markeng and seek venture capital. All

development was funded internally by smaller side projects, just to

make enough to pay for future development.

We noced that quality of Internet web pages is dropping. The

technology is geng beer, but people are geng lazier and dont

do the necessary maintenance and updates, which can be crical if

you use open source technology, especially if you do on-line busi-

ness.

Webiny should be the one that handle all security updates, so you

can do your business safely without any worries or distracons.

Now the me has come to show the world what Webiny is, what

it can do and what they can do with it. Using future investments

we will create a large market that will raise expectaons in quality

and performance to a new level.

Quality products are always recognized by the market, and We-

biny is a set of tested quality products, ready to enter its sale

stage.


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E:

W:

P:

[email protected]

hp://webiny.com

00385 91 895-2782

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